Timothy C. Brock
#149,039
Most Influential Person Now
Timothy C. Brock's AcademicInfluence.com Rankings
Timothy C. Brockcommunications Degrees
Communications
#6460
World Rank
#8902
Historical Rank
Linguistics
#1137
World Rank
#1444
Historical Rank

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Communications
Timothy C. Brock's Degrees
- PhD Communication University of California, Berkeley
- Masters Communication University of California, Berkeley
- Bachelors Communication University of California, Berkeley
Why Is Timothy C. Brock Influential?
(Suggest an Edit or Addition)Timothy C. Brock's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- The role of transportation in the persuasiveness of public narratives. (2000) (3153)
- Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds (2004) (1055)
- In the Mind's Eye Transportation-Imagery Model of Narrative Persuasion (2002) (608)
- Distraction Can Enhance or Reduce Yielding to Propaganda: Thought Disruption Versus Effort Justification (1976) (597)
- Psychological foundations of attitudes (1968) (521)
- 10 – Implications of Commodity Theory for Value Change1 (1968) (343)
- COMMUNICATOR-RECIPIENT SIMILARITY AND DECISION CHANGE. (1965) (328)
- Communication discrepancy and intent to persuade as determinants of counterargument production (1967) (289)
- Use of first person pronouns as a function of increased objective self-awareness and performance feedback (1975) (270)
- Narrative impact : social and cognitive foundations (2003) (241)
- Distraction Increases Yielding to Propaganda by Inhibiting Counterarguing. (1970) (220)
- Persuasion: Psychological Insights and Perspectives (1994) (208)
- Behavioral receptivity to dissonant information. (1967) (154)
- Cognitive Responses in Persuasion (2014) (151)
- The Power of Fiction: Determinants and Boundaries (2003) (132)
- Effects of Source Characteristics on Cognitive Responses and Persuasion (2014) (119)
- Fictional narratives change beliefs: Replications of Prentice, Gerrig, and Bailis (1997) with mixed corroboration (1999) (113)
- Debriefing and susceptibility to subsequent experimental manipulations. (1966) (106)
- Dissonance, aggression, and evaluation of pain. (1962) (93)
- Liberalization of Commodity Theory (1992) (85)
- Limiting Time for Responding Enhances Behavior Corresponding to the Merits of Compliance Appeals: Refutations of Heuristic-Cue Theory in Service and Consumer Settings (2001) (77)
- Unavailability Effects on Message Processing: A Theoretical Analysis an Empirical Test (1992) (76)
- Acceptance of persuasion and the inhibition of counterargumentation under various distraction tasks (1974) (64)
- Seven studies of performance expectancy as a determinant of actual performance (1965) (63)
- How Fictional Tales Wag Real-World Beliefs Models and Mechanisms of Narrative Influence (2003) (62)
- The Nature of Attitudes and Cognitive Responses and Their Relationships to Behavior (2014) (61)
- Fact Versus Fiction Labeling: Persuasion Parity Despite Heightened Scrutiny of Fact (2006) (60)
- Persuasiveness of Narratives. (2005) (60)
- The Effects of Recipient Posture on Persuasion (1983) (59)
- EFFECTS OF JUSTIFICATION FOR AGGRESSION AND COMMUNICATION WITH THE VICTIM ON POSTAGGRESSION DISSONANCE. (1964) (57)
- Organizational Membership versus Informal Interaction: Contributions to Skills and Perceptions that Build Social Capital (2005) (55)
- Attention, Attitude, and Affect in Response to Advertising@@@Advertising Exposure, Memory, and Choice (1994) (53)
- Trust, Mood, and Outcomes of Friendship Determine Preferences for Real Versus Ersatz Social Capital (1998) (53)
- COMMITMENT TO EXPOSURE AS A DETERMINANT OF INFORMATION RECEPTIVITY. (1965) (50)
- Self-relevant responses in commercial persuasion: Field and experimental tests. (1986) (44)
- Cognitive restructuring and attitude change. (1962) (41)
- Message effectiveness can be increased by matching appeals to recipients' self-schemas: Laboratory demonstrations and a national field experiment. (1990) (40)
- Scarcity Claims Elicit Extreme Responding to Persuasive Messages: Role of Cognitive Elaboration (2001) (39)
- Repression and guilt in relation to aggression. (1963) (39)
- Dissonance reduction, social comparison, and modification of other's opinions. (1962) (38)
- Discovery of Reliable Attitude Change Persistence Resulting from a Transmitter Tuning Set (1990) (37)
- Familiarity, utility, and supportiveness as determinants of information receptivity (1970) (36)
- Cognitive tuning set and behavioral receptivity to discrepant information1 (1968) (33)
- On interpreting the effects of transgression upon compliance. (1969) (32)
- Attention, Attitude, and Affect in Response to Advertising (1994) (32)
- The Consumer Reports Study of Psychotherapy: Invalid Is Invalid (1996) (29)
- Ineffectiveness of "overheard" counterpropaganda. (1965) (29)
- Dissonance arousal and task performance in an incidental verbal learning paradigm. (1967) (28)
- Stealing and temporal orientation. (1963) (26)
- Power Beyond Reckoning An Introduction to Narrative Impact (2003) (26)
- Experimental Abnormal Psychology (1972) (25)
- Mythic Structures in Narrative The Domestication of Immortality (2003) (24)
- Effects of prior dishonesty on postdecision dissonance. (1963) (22)
- Erotic Materials: A Commodity Theory Analysis of the Enhanced Desirability that May Accompany Their Unavailability (1973) (21)
- The Need for Entertainment Scale (2003) (21)
- Entertainment Education and the Persuasive Impact of Narratives (2003) (20)
- Antecedents and Civic Consequences of Choosing Real versus Ersatz Social Activities (2008) (18)
- Effects of Responding or Not Responding to Hecklers on Audience Agreement with a Speaker (1976) (18)
- THE COST OF BEING BLACK: White Americans' Perceptions and the Question of Reparations (2006) (16)
- Biases in research evaluation: Inflated assessment, oversight, or error-type weighting? (2007) (16)
- Dissonance, awareness, and motivation. (1963) (14)
- Relative efficacy of volition and justification in arousing dissonance1 (1968) (14)
- Effects of brief vocational counseling on temporal orientation. (1964) (13)
- How Does the Mind Construct and Represent Stories (2003) (13)
- Surveillance instigates entrapment when violations are observed, when personal involvement is high, and when sanctions are severe. (1977) (11)
- Delayed Recall of Copytest Responses: The Temporal Stability of Listed Thoughts (1990) (11)
- Effects of Barnum personality assessments on cognitive behavior. (1979) (10)
- Implications of Conversion and Magnitude of Cognitive Dissonance (1962) (10)
- Luminous Figures: Factors Affecting the Reporting of Disappearances (1964) (10)
- Test of Schema Correspondence Theory of Persuasion: Effects of Matching an Appeal to Actual, Ideal, and Product “Selves” (2019) (8)
- Interpersonal Physical Pleasuring: Effects of Sex Combinations, Recipient Attributes, and Anticipated Future Interaction (1976) (8)
- The Effects of a Prior Story-Bank on the Processing of a Related Narrative (2007) (8)
- Timeless demonstrations of Parkinson’s first law (1999) (7)
- Negligible scholarly impact of 38-witnesses parable. (2008) (6)
- The role of “irrelevant” derogation in vicarious aggression catharsis: A field experiment (1977) (6)
- Prospective recipients' estimates of withheld evaluation. (1966) (6)
- The effects of prior reward and punishment on subsequent reward and punishment: Guilt versus consistency. (1976) (5)
- Reactions to Death as a Function of Perceived Similarity to the Deceased (1979) (4)
- New evidence of flaws in the Consumer Reports study of psychotherapy. (1998) (4)
- Effects of Transmitter Tuning on Attitude Change Persistence: An Examination of Alternative Explanations (1993) (4)
- A Myth about Distraction (1971) (4)
- BIRTH ORDER AND SUBJECT RECRUITMENT. (1965) (4)
- Sociocognitive biases in the evaluation process (1980) (4)
- Information resources for program evaluators. (1980) (3)
- Effects of the recipient's status and responsiveness on physical pleasuring between heterosexual strangers (1979) (2)
- Volition and attraction in everyday life. (1967) (2)
- SOCIAL PSYCHOLOGY AND CHANGING TECHNOLOGIES : REALITY VERSUS CARICATURE (1998) (2)
- The Role of Own Cognitive Responses in Persuasion: a Conceptual Overview (1980) (2)
- Public Relations for Evaluation (1986) (1)
- Warning Label Location, Advertising, and Cognitive Responding (2019) (1)
- Consumer Research Validity: the Effect of Social Settings on Cognitive Responding to Television Commercials (1984) (1)
- Thomas Marshall Ostrom (1936–1994): Obituary. (1995) (1)
- Administration of Physical Pleasure as a Function of Recipient Race, Attitude Similarity, and Attitudes Toward Interracial Marriage (1992) (1)
- Learning to live better from entertainment. (2004) (0)
- Personal Values Affect Consumers' Behavior, Don't They? (1985) (0)
- Double-Talk and Mother-Wit. (1965) (0)
- Persuasion with Unintelligible Messages: A Cognitive Response Analysis. (1986) (0)
- or error-type weighting? (2006) (0)
- Classy Revision of a Classic. (1987) (0)
- Wizard of Whim on Prickly Pear Hill. (1967) (0)
- HIV infection in rural Florida. (1993) (0)
- Implications for Advertising Effectiveness of Divergence Among Measured Advertising Effects (2005) (0)
- "Behavior Technologies" Caricature of Social Psychology (1995) (0)
- Discovery of generalizable and reliable attitude change persistence resulting from a transmitter tuning set (1990) (0)
- Synthesizer of Social, Cognitive, Quantitative Psychology Thomas Marshall Ostrom (1936-1994) (1995) (0)
- How Do You Solve a Problem Like (Maria's) Materialism? (2005) (0)
- A Persuasion Primer to Psychology Rookies. (2004) (0)
- Milgram's Last Call. (1994) (0)
- Response to "The Narrative Turn and Psychology" (A Review of Narrative Impact: Social and Cognitive Foundations). (2005) (0)
- Erratum to Keating and Brock. (1976) (0)
- Friends or Chatterbots? Preferences for Real versus Ersatz (Computerized) Interaction Partners: (413802005-043) (2001) (0)
- Fie on Feshbach and CP. (1963) (0)
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