Tom Hardy
American design strategist
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Communications
Why Is Tom Hardy Influential?
(Suggest an Edit or Addition)According to Wikipedia, Tom Hardy is an American design strategist and Professor of Design Management at Savannah College of Art and Design . As corporate design advisor to Samsung Electronics Hardy was instrumental in transforming their brand image from follower to innovation leader by creating a new brand-design ethos: "Balance of Reason & Feeling", and building significant global brand equity through judicious use of design strategy and management. While at IBM , he was an award-winning industrial designer and later served as corporate head of the IBM Design Program responsible for worldwide identity. His leadership contributed to the revitalization of IBM's brand image via differentiated design such as the iconic ThinkPad.
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