Tom Novak | Academic Influence

Tom Novak's AcademicInfluence.com Rankings

Tom Novak

Computer Science

#4942

World Rank

#5220

Historical Rank

Machine Learning

#3720

World Rank

#3766

Historical Rank

Artificial Intelligence

#4035

World Rank

#4093

Historical Rank

Database

#5824

World Rank

#6041

Historical Rank

computer-science Degrees

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Computer Science

Tom Novak's Degrees

Masters Computer Science Stanford University

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Why Is Tom Novak Influential?

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According to Wikipedia, Thomas P. Novak is the Denit Trust Distinguished Scholar and Professor of Marketing at The George Washington University School of Business, where he co-directs the Center for the Connected Consumer and the Connected Consumer Panel. Professor Novak’s research since 1993 has focused exclusively on consumer behavior in online environments and digital marketing. His current research interests deal with consumer motivations for using social media, the impact of the social web on consumer well-being, and post-social media marketing including the gamification of marketing, the Internet of Things, and the connected consumer.

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Tom Novak's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Marketing in hypermedia computer-mediated environment: Conceptual foundations (1996) (4060)
Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000) (2987)
Building consumer trust online (1999) (2316)
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996) (1997)
Commercial Scenarios for the Web: Opportunities and Challenges (1997) (935)
Flow Online: Lessons Learned and Future Prospects (2009) (754)
The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences (2003) (713)
A New Marketing Paradigm for Electronic Commerce (1997) (679)
Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003) (527)
Consumer Power: Evolution in the Digital Age (2013) (500)
Bridging the Racial Divide on the Internet (1998) (484)
Value-System Segmentation: Exploring the Meaning of LOV (1992) (479)
How to acquire customers on the Web. (2000) (369)
Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach (2018) (346)
Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web (1999) (335)
The Evolution of the Digital Divide: How Gaps in Internet Access May Impact Electronic Commerce (2006) (262)
Has the Internet become indispensable? (2004) (248)
New metrics for new media: toward the development of Web measurement standards (1997) (215)
Internet and Web use in the U.S. (1996) (214)
Bridging the Digital Divide: The Impact of Race on Computer Access and Internet Use. (1998) (199)
Measuring the Flow Experience Among Web Users (2000) (183)
On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS) (1990) (182)
The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition (2007) (170)
The evolution of the digital divide: examining the relationship of race to internet access and usage over time (2001) (167)
Building Consumer Trust in Online Environments: The Case for Information Privacy* (1998) (161)
The “Right” Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts (2010) (151)
Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products (2017) (149)
Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects (2018) (136)
Toward a Deeper Understanding of Social Media (2012) (111)
Modeling the Structure of the Flow Experience Among Web Users (2000) (105)
Locus of Control, Web use, and Consumer Attitudes toward Internet Regulation (2003) (104)
Measuring the Flow Construct in Online Environments : A Structural Modeling Approach (1998) (104)
Emergent Experience and the Connected Consumer in the Smart Home Assemblage and the Internet of Things (2015) (77)
Why Do People Use Social Media? Empirical Findings and a New Theoretical Framework for Social Media Goal Pursuit (2012) (60)
Internet and Web Use in the United States: Baselines for Commercial Development (2006) (59)
The Digital Consumer (2012) (46)
Consumer Control in Online Environments (2000) (45)
The Evolution of the Digital Divide (2000) (41)
DIVERSITY ON THE INTERNET: THE RELATIONSHIP OF RACE TO ACCESS AND USAGE (1998) (40)
The 'Right' Consumers for Better Concepts: Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts (2009) (40)
Voice analytics in business research: Conceptual foundations, acoustic feature extraction, and applications (2020) (30)
Richness Curves for Evaluating Market Segmentation (1992) (28)
An Optimal Contact Model for Maximizing Online Panel Response Rates (2009) (25)
Social Media Strategy (2012) (22)
Log-Linear Trees: Models of Market Structure in Brand Switching Data (1993) (21)
MANOVAMAP: Graphical Representation of MANOVA in Marketing Research (1995) (19)
Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects (2018) (19)
Modeling the structure of the flow experience (1996) (18)
Technical Note---Testing Competitive Market Structures: An Application of Weighted Least Squares Methodology to Brand Switching Data (1987) (17)
Has The Internet Become Indispensable? Empirical Findings and Model Development (2004) (17)
Identifying Pan-European value segments with a clusterwise rank-logit model (1994) (16)
A Conceptual Framework for Considering Web-Based Business Models and Potential Revenue Streams (2005) (16)
eLab City: A Platform for Academic Research on Virtual Worlds (2010) (15)
Modeling consumer network navigation in world wide web sites: implications for advertising (1998) (13)
Let's Get Closer: Feelings of Connectedness from Using Social Media with Implications for Brand Outcomes (2016) (13)
No Strings Attached: When Giving it Away versus Making Them Pay Reduces Consumer Information Disclosure (2012) (12)
Web Advertising: Sexual Content on eBay (2012) (11)
When Exposure-Based Web Advertising Stops Making Sense ( And What CDNOW Did About It ) (2000) (10)
Flourishing Independents or Languishing Interdependents: Two Paths from Self-Construal to Identification with Social Media (2012) (9)
Residual Scaling: An Alternative to Correspondence Analysis for the Graphical Representation of Residuals from Log-Linear Models. (1990) (9)
Quality of Virtual Life (2010) (8)
Let’s Get Closer: Feelings of Connectedness from Using Social Media, with Implications for Brand Outcomes (2017) (6)
A Generalized Framework for Moral Dilemmas Involving Autonomous Vehicles: A Commentary on Gill (2020) (6)
Online Experience in Social Media: Two Paths to Feeling Close and Connected (2013) (6)
Visualizing Emergent Identity of Assemblages in the Consumer Internet of Things: A Topological Data Analysis Approach (2016) (6)
How to Market the Smart Home: Focus on Emergent Experience, Not Use Cases (2016) (5)
The Path of Emergent Experience in the Consumer IoT: From Early Adoption to Radical Changes in Consumers’ Lives (2018) (5)
How Processing Modes Influence Consumers Cognitive Representations of Product Perceptions Formed From Similarity Judgements (2003) (5)
Connecting Everything With Everything: The Sky is the Limit. Interview with Linden Tibbets, Co-founder and CEO of the services platform IFTTT, San Francisco, CA, USA (2018) (4)
Anthropomorphism From Self-Extension and Self-Expansion Processes: an Assemblage Theory Approach to Interactions Between Consumers and Smart Devices (2016) (4)
The Evolution of Consumer Empowerment in the Social Media ERA: A Critical Review (2015) (3)
Are Brand Attitudes Contagious ? Consumer Response to Organic Search Trends (2009) (2)
The "Right" Consumers For the Best Concepts: a Methodology For Identifying Emergent Consumers For New Product Development (2009) (2)
New Measures of Task-Specific Experiential and Rational Cognition (2007) (2)
Editorial: Consumers and the Internet of Things (2018) (2)
Factors Affecting Response Accuracy in Virtual Worlds (2009) (2)
Send 'Her' My Love: A Circumplex Model for Understanding Relationship Journeys in Consumer-Smart Object Assemblages (2017) (2)
The Social Life of Content: How Negative Motivations to Interact with Content-Focused Pursuits Can Lead to Positive Feelings in Social Media (2013) (1)
Context-specific Information Processing: Investigating Circumstances that Improve the Retention of Message Content (2010) (1)
A Capsule Description of Young Adults Seven and One-Half Years After High School. National Longitudinal Study Sponsored Reports Series. (1981) (1)
A Computational Social Science Framework for Learning and Visualizing the Latent Language of Structured IoT Interaction Data (2018) (1)
CALL FOR PAPERS Journal of Interactive Marketing Special Issue — Social Media: Issues and Challenges (2011) (1)
Interpretive Stance In Inchoate Industries: Preliminary Evidence From The World Wide Web Publishing (2000) (1)
Dehumanization in the IoT: Experiential Consequences of Syntactically Constriced Human-Machine Interaction with Digital Voice Assistants (2019) (1)
Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change (2022) (1)
the Meaning of LOV (1992) (1)
Relatedness Need Satisfaction During Social Media Goal Pursuit: The Influence of Online Social Identity and Motivations (2012) (0)
Back to the Future: A Virtual Roundtable of Senior Academics Sharing Insights from Consumer Research on Technology (2020) (0)
Online Consumer Behavior (2015) (0)
Retweet: a Digital Meditation on the Power of Twitter (2011) (0)
How to Compensate for the Lack of Touch in Online Retail Sites (2007) (0)
Dehumanization in the IoT:Experiential Consequences of Human Interaction with Digital Voice Assistants (2019) (0)
Consumer Experience in the Connected World: How Emerging Technologies Are Poised to Revolutionize Consumer Behavior Research (2015) (0)
Factorial Tree Models of Brand Switching Data (2013) (0)
Marketin gi nHypermedi aComputer-Mediate dEnvironments: Conceptua lFoundations* (2000) (0)
Cornell University School of Hotel Administration The Scholarly Commons Articles and Chapters School of Hotel Administration Collection 2012 Web Advertising : Sexual Content on eBay (2015) (0)
It’S Not You, It’S Me: Consequences of Charitable Support Allocation on Consumer Prosocial Identity and Subsequent Support Behaviors (2016) (0)
A Computational Social Science Framework For Visualizing the Possibility Space of Consumer-Object Assemblages From Iot Interaction Data (2018) (0)
A short SAS macro for performing the basic equations of correspondence analysis (1988) (0)
Quantifying Assemblage Theory: A Conceptual, Empirical, and Data-Driven Approach to Guide Discovery (2020) (0)
The Role of Context and Content on Recognition Accuracy in Virtual Worlds (2011) (0)
Subject Recruitment and Panel Management: Experience and Observations Based on our Work Creating eLab and eLab 2.0 (2006) (0)
Object Experience and Object Consumers (2017) (0)
Syntactical Constriction in Human Machine Interaction with Digital Voice Assistants (2020) (0)
Las comunicaciones de márketing en la era digital (2012) (0)
Web Appendix - Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change (2022) (0)
Consumer-Object Relationship Styles in the Internet of Things (2017) (0)
Self-Esteem and Identification With One’S Social Media Groups: Two Opposite Paths to Online Social Outcomes (2013) (0)

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