V. Kumar

Q: What Schools Are Affiliated With V. Kumar

V. Kumar is affiliated with the following schools: Georgia State University, University of Texas at Austin, University of Connecticut

V. Kumar 's AcademicInfluence.com Rankings

V. Kumar

Business

#1268

World Rank

#1436

Historical Rank

Marketing

#156

World Rank

#156

Historical Rank

business Degrees

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Business

V. Kumar 's Degrees

PhD Marketing University of Texas at Austin
Masters Marketing University of Texas at Austin
Bachelors Marketing University of Texas at Austin

Why Is V. Kumar Influential?

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According to Wikipedia, Dr. V Kumar currently serves as the Salvatore Zizza Professor of Marketing, Tobin College of Business, St. John's University, NY, USA. Earlier he served as the Distinguished Term Professor and Senior Fellow at the Indian School of Business and prior to that he served as the faculty at the J. Mack Robinson College of Business at Georgia State University, where he held the Richard and Susan Lenny Distinguished Chair in Marketing.

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V. Kumar 's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Interaction Orientation and Firm Performance (2008) (668)
Essentials of Marketing Research (1998) (664)
How valuable is word of mouth? (2007) (284)
Driving Profitability by Encouraging Customer Referrals: Who, When, and How (2010) (241)
Customer lifetime value approaches and best practice applications (2004) (188)
Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence (2005) (139)
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing (2016) (130)
Marketing Research Ed. 9 (2006) (69)
Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability (2018) (37)
International Marketing Research (1999) (27)
Statistical methods in customer relationship management (2012) (10)
MAXIMIZING ROI or Profitability (2004) (9)
International direct marketing efforts (1991) (9)
Global implications of cause-related loyalty marketing (2019) (7)
Interaction Orientation: The New Marketing Competency (2015) (6)
Reflections on Publishing in the Journal of Marketing (2018) (6)
Customer-based Execution Strategy in a Global Digital Economy (2021) (3)
Marketing Research: A Global Outlook (2015) (3)
Marketing research : applications (2012) (2)
Intelligent Marketing: Employing New-Age Technologies (2021) (2)
Marketing strategy : customer (2012) (1)
Global Marketing Research (2015) (1)
Marketing strategy : firm (2012) (1)
An Integrative Framework for Marketing Accountability of Marketing and Nonmarketing Outcomes (2021) (1)
Customer Engagement and Marketing Practice (2019) (0)
Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability (2017) (0)
CRM in Action (2012) (0)
Stop grouping and start regulating: a new approach to social media marketing (2015) (0)
Looking through the Marketing Lens: My Journey so Far… (2011) (0)
Implementing CRM Models (2012) (0)
Customer Win‐Back (2012) (0)
LIFETIME VALUE APPROACHES AND BEST PRACTICE APPLICATIONS (2015) (0)
Assessing and formulating strategy (2016) (0)
Retailing : market and firm level (2012) (0)
Retailing : store and customer level (2012) (0)
Marketing research : new methodology (2012) (0)
Floriculture and Marketing of Flowers (2021) (0)
The future of customer equity (2015) (0)
Publishing marketing strategy papers in scholarly journals (2019) (0)
Appendix K: Poisson Regression Model (2012) (0)

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Other Resources About V. Kumar

en.wikipedia.org

What Schools Are Affiliated With V. Kumar ?

V. Kumar is affiliated with the following schools:

V. Kumar 's Academic­Influence.com Rankings