Valentyna Melnyk

Q: What Schools Are Affiliated With Valentyna Melnyk

Valentyna Melnyk is affiliated with the following schools: University of California, Berkeley, Massey University, Stony Brook University, Tilburg University, Stanford University, University of Waikato

Valentyna Melnyk's AcademicInfluence.com Rankings

Valentyna Melnyk

Computer Science

#13001

World Rank

#13946

Historical Rank

Machine Learning

#6019

World Rank

#6121

Historical Rank

Artificial Intelligence

#6483

World Rank

#6602

Historical Rank

Database

#10109

World Rank

#10730

Historical Rank

computer-science Degrees

Download Badge

Computer Science

Valentyna Melnyk's Degrees

PhD Computer Science University of California, Berkeley
Masters Computer Science University of California, Berkeley
Bachelors Computer Science University of California, Berkeley

Similar Degrees You Can Earn

Why Is Valentyna Melnyk Influential?

(Suggest an Edit or Addition)

According to Wikipedia, Valentyna Melnyk is a New Zealand marketing academic. She is currently a full professor at Massey University. Academic career After a 2005 PhD titled 'Creating effective loyalty programs knowing what men want' from Tilburg University, Melnyk moved to Massey University, rising to full professor.

(See a Problem?)

Valentyna Melnyk's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers (2009) (215)
The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries (2012) (187)
Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products (2016) (80)
Make me special: Gender differences in consumers’ responses to loyalty programs (2012) (71)
The effects of introducing and terminating loyalty programs (2015) (52)
Pink or blue? The impact of gender cues on brand perceptions (2016) (46)
Temperature and emotions: Effects of physical temperature on responses to emotional advertising (2017) (35)
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis (2021) (30)
What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions (2016) (28)
Marking your trade: Cultural factors in the prolongation of trademarks (2014) (23)
Hearsay: a new generation context-driven multi-modal assistive web browser (2010) (21)
Widget Classification with Applications to Web Accessibility (2014) (21)
Resisting Temptation: Gender Differences in Customer Loyalty in the Presence of a More Attractive Alternative (2014) (19)
Analysing the motivations of Japanese international sports-fan tourists (2016) (17)
The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency (2020) (12)
Look Ma, no ARIA: generic accessible interfaces for web widgets (2015) (11)
Effects of background music on evaluations of visual images (2021) (6)
Guidelines for an accessible web automation interface (2011) (6)
Listen to everything you want to read with Capti narrator (2014) (5)
Affordable web accessibility: a case for cheaper ARIA (2015) (5)
Universal and ubiquitous web access with Capti (2012) (5)
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis (2021) (5)
Predicting behaviour: comparing the performance of factual versus attitudinal approaches (2018) (4)
Creating Effective Loyalty Programs Knowing What (Wo-)Men Want. (2005) (4)
Are Women More Loyal Customers than Men? Gender Differences in Consumer Loyalty to Firms and Individual Service Providers (2009) (3)
Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising (2021) (3)
Determining The Level Of Innovations In The National Local Self-Government (2014) (1)
Cooling Down Or Heating Up With Emotions: How Temperature Affects Customer Response to Emotional Advertising Appeals (2012) (1)
Accessible web chat interface (2014) (1)
The Dual Paths to Innovation & Economic Revival (2012) (0)
Effectiveness of Different Brand Positioning Strategies Across the World (2013) (0)
FOREIGN EXPERIENCE IN RESOLVING LABOR DISPUTES IN COURT AND THE POSSIBILITY OF ITS USE IN UKRAINE (2019) (0)
Procedure for Constructing a Mathematical Model To Determine the Time of the Initial Stage of Fire Evolution (2021) (0)
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis (2021) (0)
Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products (2014) (0)
Make me special: Gender differences in consumers’ responses to loyalty programs (2012) (0)
The Influence of Temperature on Consumer’S Reaction to Emotional Appeals (2012) (0)
Differentiation of a Criminal Procedural form as a Condition of Development of Modern Legislation (2020) (0)
ON THE CHARACTERISTICS OF THE GROUNDS FOR CONSIDERING LABOR DISPUTES THROUGH LEGAL PROCEEDINGS (2019) (0)
What's in a Name? Asymmetry of Foreign Branding Effects in Hedonic versus Utilitarian Product Categories (2009) (0)
Brand Perception: Influence of Gender Cues on Dimensions of Warmth and Competence (2012) (0)
THEORETICAL FRAMEWORK FOR THE EFFECT OF GENDER ON CUSTOMER BEHAVIOUR (2011) (0)
What to Stress, to Whom and Where? (2016) (0)
The temperature dimension of emotions (2022) (0)
Brand Perception and Gender Stereotype Products (2012) (0)
The dual paths to innovation and economic revival (2011) (0)

This paper list is powered by the following services:

Other Resources About Valentyna Melnyk

What Schools Are Affiliated With Valentyna Melnyk?

Valentyna Melnyk is affiliated with the following schools:

Valentyna Melnyk's Academic­Influence.com Rankings

Valentyna Melnyk's Degrees

Similar Degrees You Can Earn

Why Is Valentyna Melnyk Influential?

Valentyna Melnyk's Published Works

Published Works

Other Resources About Valentyna Melnyk

What Schools Are Affiliated With Valentyna Melnyk?

Valentyna Melnyk's AcademicInfluence.com Rankings