Vithala R. Rao
#101,735
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American academic
Vithala R. Rao's AcademicInfluence.com Rankings
Vithala R. Raobusiness Degrees
Business
#514
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#565
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Marketing
#66
World Rank
#66
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Vithala R. Raomathematics Degrees
Mathematics
#6906
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#9480
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Statistics
#716
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#803
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Measure Theory
#1708
World Rank
#2099
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Business Mathematics
Why Is Vithala R. Rao Influential?
(Suggest an Edit or Addition)According to Wikipedia, Vithala R. Rao is the Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods at Samuel Curtis Johnson Graduate School of Management, Cornell University. He is known for his work on marketing research, conjoint analysis and multidimensional scaling. He is a Fellow of the American Marketing Association.
Vithala R. Rao's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Conjoint Measurement- for Quantifying Judgmental Data (1971) (1355)
- How is Manifest Branding Strategy Related to the Intangible Value of a Corporation? (2004) (551)
- An empirical comparison of consumer-based measures of brand equity (1996) (491)
- Linking Brand Equity to Customer Equity (2006) (376)
- Extended Framework for Modeling Choice Behavior (1999) (324)
- Combining revealed and stated preferences data (1994) (273)
- Pricing Research in Marketing: The State of the Art (1984) (249)
- Rating Scales and Information Recovery—How Many Scales and Response Categories to Use? (1970) (246)
- Research for product positioning and design decisions: An integrative review (1995) (237)
- Applied Conjoint Analysis (2014) (232)
- Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing (2001) (177)
- An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava (1994) (176)
- A Balance Model for Evaluating Subsets of Multiattributed Items (1976) (160)
- A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles (2003) (157)
- Beyond conjoint analysis: Advances in preference measurement (2008) (151)
- Conjoint Analysis, Related Modeling, and Applications (2004) (150)
- A Constrained Unfolding Methodology for Product Positioning (1986) (144)
- Applied multidimensional scaling : a comparison of approaches and algorithms (1972) (143)
- Models of Multi-Category Choice Behavior (2005) (143)
- Modeling Methods for Discrete Choice Analysis (1997) (123)
- Inference of Hierarchical Choice Processes from Panel Data (1981) (115)
- AHP DESIGN ISSUES FOR LARGE-SCALE SYSTEMS (1987) (115)
- Do Slotting Allowances Enhance Efficiency or Hinder Competition? (2006) (103)
- Modeling the Decision to Add New Products by Channel Intermediaries (1989) (102)
- An empirical comparison of neural network and logistic regression models (1995) (102)
- How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism (2010) (100)
- Alternative Multidimensional Scaling Methods for Large Stimulus Sets (1971) (97)
- GENFOLD2: A set of models and algorithms for the general UnFOLDing analysis of preference/dominance data (1984) (95)
- Brand Extension and Customer LoyaltyEvidence from the Lodging Industry (2002) (93)
- Eliciting Preference for Complex Products: A Web-Based Upgrading Method (2008) (90)
- Pricing strategies in a dynamic duopoly: a differential game model (1996) (82)
- Inferring Market Structure from Customer Response to Competing and Complementary Products (2001) (78)
- A Hierarchical Bayes Model for Assortment Choice (2000) (75)
- Price as an Indicator of Quality: Implications for Utility and Demand Functions (2010) (73)
- New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis (2008) (70)
- A General Consumer Preference Model for Experience Products: Application to Internet Recommendation Services (2011) (67)
- A Note on Proximity Measures and Cluster Analysis (1969) (59)
- An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research (2015) (59)
- Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry (2007) (58)
- A Polarization Model for Describing Group Preferences (1991) (57)
- Selecting, evaluating, and updating prospects in direct mail marketing (1995) (54)
- Incorporating Group-Level Similarity Judgments in Conjoint Analysis (1978) (54)
- Choosing the Right Target: Relative Preferences for Resource Similarity and Complementarity in Acquisition Choice (2015) (53)
- New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis*: New Product Preannouncement as a Signaling Strategy (2010) (50)
- Pricing Models in Marketing (1993) (48)
- A Balance Model for Evaluating Firms for Acquisition (1991) (48)
- Analysis for Strategic Marketing (1998) (46)
- Developments in Conjoint Analysis (2008) (44)
- The Strategic Role of Supermarket Buyer Intermediaries in New Product Selection: Implications for Systemwide Efficiency (1990) (41)
- Supply chains in the presence of store brands (2013) (40)
- Alternative Econometric Models of Sales-Advertising Relationships (1972) (39)
- Toward a demand forecasting model for preannounced new technological products (1993) (39)
- Technological innovation: Minimizing technological oversights: A marketing research perspective (1997) (38)
- An Application of the Multivariate Probit Model to Market Segmentation and Product Design (1978) (38)
- Pricing Objectives and Strategies: A Cross-Country Survey (2009) (37)
- A Friction Model for Describing and Forecasting Price Changes (1987) (35)
- Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price (2003) (35)
- Timing decisions of new product preannouncement and launch with competition (2011) (33)
- Measuring consumer-based brand equity for Indian business schools (2013) (30)
- Taxonomy of Television Programs Based on Viewing Behavior (1975) (30)
- Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India (2015) (26)
- Equilibrium pricing and advertising strategies for nondurable experience products in a dynamic duopoly (1993) (25)
- Inferring competitive market structure based on a model of interpurchase intervals (1988) (24)
- Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach (2013) (23)
- Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior (2018) (22)
- Configuration Synthesis in Multidimensional Scaling (1972) (21)
- Brand Extension and Customer Loyalty (2002) (20)
- Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation (2016) (18)
- Dynamic Models for Sales Promotion Policies (1973) (17)
- Deriving joint space positioning maps from consumer preference ratings (2011) (17)
- Investment Decisions with Sampling (1978) (17)
- Resources for Research and Pedagogy on New Product Development Processes (1997) (16)
- A micro-analytic threshold model for the timing of first purchases of durable goods (1998) (16)
- Chapter 11 Pricing models in marketing (1993) (15)
- Nonmetric approaches to multivariate analysis in marketing (1970) (15)
- A Rejoinder to “How Many Scales and how many Categories shall we use in Consumer Research?—A Comment” (1971) (15)
- Minimizing Technological Oversights: A Marketing Research Perspective (1998) (15)
- An Exploratory Modeling of the Decision Process of New Product Selection by Supermarket Buyers (1987) (14)
- Sales forecasting methods : a survey of recent developments (1978) (14)
- Market power and trade promotions in US supermarkets (2009) (13)
- The salience of price in the perception and evaluation of product quality : a multidimensional measurement model and experimental test (1970) (13)
- The impact of advertising content on movie revenues (2017) (13)
- The importance of functional and emotional content in online consumer reviews for product sales: Evidence from the mobile gaming market (2019) (13)
- Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers (1991) (12)
- Supermarket buyer evaluations of hypothetical new products: An empirical analysis (1995) (12)
- Methods for Handling Massive Numbers of Attributes in Conjoint Analysis (2009) (12)
- Multidimensional Scaling and Individual Differences (1971) (12)
- Choice Based Conjoint Studies: Design and Analysis (2014) (11)
- The Influence of Values, Information, and Decision Orders on a Public Policy Decision (1976) (11)
- A customized market response model: Development, estimation, and empirical testing (1988) (10)
- Changes in Explicit Information and Brand Perceptions (1972) (10)
- What is Advertising Content Worth? Evidence from the Motion Pictures Industry (2011) (9)
- A cross-cultural analysis of price responses to environmental changes (1995) (9)
- A hierarchical utility model for the dynamic acquisition of heterogeneous items (1989) (9)
- A Dynamic Model of Rational Addiction with Stockpiling and Learning: An Empirical Examination of E-cigarettes (2020) (8)
- Theory and Design of Conjoint Studies (Ratings Based Methods) (2014) (7)
- Comments on Conjoint Analysis with Partial Profiles (2004) (7)
- SUBJECTIVE EVALUATIONS FOR PRODUCT DESIGN DECISIONS (1975) (7)
- Subjective evaluations of employer attributes by administration students (1975) (6)
- Marginal Salience of Price in Brand Evaluations (1972) (6)
- Measurement and use of market response functions for allocating marketing resources (1986) (5)
- Recent Developments and Future Outlook (2014) (5)
- The Role of Network Embeddedness Across Multiple Social Networks: Evidence from Mobile Social Network Games (2021) (5)
- Books on Quantitative Methods for Consumer Research (1980) (4)
- Recruiting Rookie Faculty: School, Candidate, Competition (2003) (4)
- Advances in Marketing Research: Progress and Prospects (A Tribute to Paul Green's Contributions to Marketing Research Methodology) (2002) (4)
- Multidimensional Psychophysics: an Overview (1974) (4)
- Graphology and Marketing Research: A Pilot Experiment in Validity and Inter-judge Reliability (1971) (4)
- On Resource Allocation Problems with Interval-Scale Coefficients (1986) (4)
- Optimal Allocation of Space in Retail Advertisements and Mail-order Catalogues: Theory and a First-approximation Decision Rule (1983) (3)
- A Bayesian Approach to Test Market Selection (1981) (3)
- Conjoint Analysis for Marketing Research in Brazil (2014) (2)
- Applications of Conjoint Measurement To Communication Research (1975) (2)
- A Diffusion Model for Preannounced Products (2014) (2)
- Some Major Contributions in Product Management: A Comparative Review@@@Product Management: Strategy and Organization@@@Design and Marketing of New Products@@@Product Policy: Concepts, Methods, and Strategy (1981) (2)
- Genfold2: A General Unfolding Methodology for the Analysis of Preference/Dominance Data (1988) (2)
- Vaccination Diffusion and Incentive: Empirical Analysis of the US State of Michigan (2021) (2)
- Slotting Allowances: An Empirical Investigation (2004) (2)
- A note on the Spaeth-Guthery multidimensional scaling analysis of synthetic data (1970) (2)
- National natural resources management system (NNRMS) bulletin (1983) (2)
- Conjoint Analysis para Pesquisa de Marketing no Brasil (2014) (2)
- Promoting Growth and Innovation Through Acquisition: A Choice Modeling Approach (2009) (2)
- Methods for a Large Number of Attributes (2014) (2)
- Book Review: Some Major Contributions in Product Management: A Comparative Review (1981) (1)
- The state of new product design and forecasting research: recent developments and future directions (2018) (1)
- Effects of Horizontal and Vertical Market Power on Trade Promotion Budget and Allocation in the US Supermarket Industry: An Experimental and Empirical Analysis (2008) (1)
- Measurement of Subjective Trade-Offs in Media Allocation Decisions (2012) (1)
- Beyond Conjoint Analysis : Advances in Preference Measurement 1 (2007) (1)
- A Market Experiment on Trade Promotion Budget and Allocation (2009) (1)
- Data on Subsurface Distribution of Deccan Trap (1975) (1)
- Applications for Pricing Decisions (2014) (1)
- The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future (1995) (1)
- A note on alternative approaches to the multidimensional scaling of similarities data (1970) (1)
- Issues in Pricing: Theory and Research (1990) (0)
- Elementary Problems: E1748-E1756 (1965) (0)
- S. V. Desikachar (1926-1991) (1991) (0)
- Applications for Product and Service Design and Product Line Decisions (2014) (0)
- Industry applications of conjoint analysis: Methods and Applications in Marketing Management, Public Policy, and Litigation Support (2018) (0)
- Books Received 1073 (1972) (0)
- Multidimensional Scaling and Individual (2016) (0)
- EXPLORING DEPENDENCIES ACROSS MULTIPLE ONLINE SOCIAL NETWORKS (2018) (0)
- Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior (2017) (0)
- Alternative Econometric Models of Sales (2016) (0)
- A Search For Models of Consumers Union's Brand Evaluation: a Multidimensional Approach (1971) (0)
- An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research (2014) (0)
- An application of the multivariate probit model for market segmentation and product design / BEBR No. 388 (1977) (0)
- A Practitioner's Guide by Means of Example to Multidimensional Scaling and Cluster Analysis@@@Applied Multidimensional Scaling (1973) (0)
- Applications for Product Positioning and Market Segmentation (2014) (0)
- National Natural Resources Management System (NNRMS) Bulletin (1984) (0)
- A comparison of online recommendation methods: Simultaneous versus sequential approaches (2023) (0)
- Analysis and Utilization of Conjoint Data (Ratings Based Methods) (2014) (0)
- UTILIZING QUALITATIVE INFORMATION IN ONLINE REVIEWS FOR SALES FORECASTING: THE VALUE OF FUNCTIONAL AND EMOTIONAL USER-GENERATED CONTENT (2016) (0)
- Nurses are the scape-goats. (1980) (0)
- Effects of Channel Power on Trade Promotion Budget and Allocation: A Market Experimental Analysis (2009) (0)
- A Tribute to Professor Jagdish Sheth: A Consummate Marketer (2019) (0)
- Pricing Strategies (2020) (0)
- Marketing research and modeling (2014) (0)
- WHAT PEOPLE SAY REALLY MATTERS: THE IMPORTANCE OF FUNCTIONAL AND EMOTIONAL CONTENT IN ONLINE CONSUMER REVIEWS FOR PRODUCT SALES (2018) (0)
- A Virtual Expert system for Internet Recommendation of Experience Products Development and Emprical Validation of a Bayesian Residual Model (2002) (0)
- S... RESEARCH NOTES AND COMMUNICATIONS (2016) (0)
- The impact of advertising content on movie revenues (2017) (0)
- Book Review: Issues in Pricing: Theory and Research (1990) (0)
- Special Section on Marketing: Introduction (1996) (0)
- A Diffusion Model for Preannounced Products (2013) (0)
- Modelling Choice of Multiple Items (2019) (0)
- A note on the panipat disaster (1941) (0)
- DO PROMOTIONS INCREASE HEALTH? THE MODERATING ROLE OF SALES PROMOTION AMONG CONSUMERS’ PURCHASE AND EXERCISE BEHAVIORS (2019) (0)
- Evaluating strategies for promoting retail mobile channel using a hidden Markov model (2022) (0)
- Issues in predicting the demand for a new technological product (1991) (0)
- Applications to a Miscellany of Marketing Problems (2014) (0)
- Measuring the Effects of Marketing Solicitations (2021) (0)
- Marketing of Technical Products (1998) (0)
- Manpower resources of Ceylon, 1956-1981 (1960) (0)
- On Resource Allocation Problems with (1986) (0)
- Manpower Resources of Ceylon 1956-1981. (1960) (0)
- Application of a Balanced Satiation Model to Meal Bundle Utility (2002) (0)
- A Discussion of Papers in the QCurrent Issues in Multidimensional ScalingQ Session (1982) (0)
- Public Policy Implications of the Role of Channel Intermediaries in New Product Acceptance (1988) (0)
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