Wayne DeSarbo

Q: What Schools Are Affiliated With Wayne DeSarbo

Wayne DeSarbo is affiliated with the following schools: University of Michigan, Pennsylvania State University, University of Pennsylvania

Wayne DeSarbo's AcademicInfluence.com Rankings

Wayne DeSarbo

Business

#413

World Rank

#455

Historical Rank

#158

USA Rank

Marketing

#55

World Rank

#55

Historical Rank

#20

USA Rank

business Degrees

Wayne DeSarbo

Mathematics

#5967

World Rank

#8339

Historical Rank

#1871

USA Rank

Statistics

#492

World Rank

#567

Historical Rank

#143

USA Rank

mathematics Degrees

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Business
Mathematics

Wayne DeSarbo's Degrees

PhD Marketing University of Pennsylvania
Masters Statistics University of Pennsylvania

Why Is Wayne DeSarbo Influential?

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According to Wikipedia, Wayne DeSarbo is the Mary Jean and Frank P. Smeal Distinguished Professor of Marketing at the Smeal College of Business at Pennsylvania State University at University Park and executive director the Center for Sports Business and Research. He is known for his work on multidimensional scaling, and multivariate statistics in relation to marketing research. He is a fellow of the American Statistical Association.

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Wayne DeSarbo's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Response Determinants in Satisfaction Judgments (1988) (1745)
An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data (1993) (1015)
Revisiting the Miles and Snow Strategic Framework: Uncovering Interrelationships between Strategic Types, Capabilities, Environmental Uncertainty, and Firm Performance (2005) (804)
Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs (1996) (531)
A maximum likelihood methodology for clusterwise linear regression (1988) (516)
Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity (1997) (420)
An Integrated Approach toward the Spatial Modeling of Perceived Customer Value (1998) (340)
A mixture likelihood approach for generalized linear models (1995) (324)
Customer Value Analysis in a Heterogeneous Market (2001) (311)
Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach (1996) (307)
A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns (1993) (305)
Three-way scaling and clustering. (1988) (270)
Market segmentation with choice-based conjoint analysis (1995) (243)
A Latent Class Poisson Regression Model for Heterogeneous Count Data (1993) (223)
A Review of Recent Developments in Latent Class Regression Models (1994) (191)
Latent class metric conjoint analysis (1992) (188)
Bayesian inference for finite mixtures of generalized linear models with random effects (2000) (184)
Product Positioning Under Price Competition (1990) (183)
A simulated annealing methodology for clusterwise linear regression (1989) (165)
On the Measurement of Perceived Consumer Risk (1991) (164)
Synthesized clustering: A method for amalgamating alternative clustering bases with differential weighting of variables (1984) (154)
Overlapping Clustering: A New Method for Product Positioning (1981) (152)
A Constrained Unfolding Methodology for Product Positioning (1986) (144)
A Heterogeneous Resource Based View for Exploring Relationships between Firm Performance and Capabilities (2007) (138)
The Stochastic Modeling of Purchase Intentions and Behavior (1998) (125)
Gennclus: New models for general nonhierarchical clustering analysis (1982) (118)
STEMM: A General Finite Mixture Structural Equation Model (1997) (117)
Celebrity-Brand Congruence Analysis (1985) (113)
Deception by Implication: An Experimental Investigation (1988) (102)
Strategic Capabilities and Radical Innovation: An Empirical Study in Three Countries (2008) (101)
Who Competes with Whom? A Demand-Based Perspective for Identifying and Representing Asymmetric Competition (2006) (98)
Gemcat: A general multivariate methodology for estimating catastrophe models (1987) (96)
GENFOLD2: A set of models and algorithms for the general UnFOLDing analysis of preference/dominance data (1984) (95)
The Wandering Ideal Point Model: A Probabilistic Multidimensional Unfolding Model for Paired Comparisons Data (1986) (95)
On the Measurement of Perceived Service Quality: A Conjoint Analysis Approach (1993) (92)
Fuzzy Clusterwise Generalized Structured Component Analysis (2007) (88)
Hybrid Strategic Groups (2008) (88)
Multiclus: A new method for simultaneously performing multidimensional scaling and cluster analysis (1991) (87)
Componential Segmentation in the Analysis of Consumer Trade-Offs (1979) (84)
Constructing MDS Joint Spaces from Binary Choice Data: A Multidimensional Unfolding Threshold Model for Marketing Research (1987) (84)
Identifying Sources of Heterogeneity for Empirically Deriving Strategic Types: A Constrained Finite-Mixture Structural-Equation Methodology (2006) (82)
A New Measure of Predictor Variable Importance in Multiple Regression (1978) (81)
A maximum likelihood method for latent class regression involving a censored dependent variable (1993) (79)
Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis (2005) (77)
Simple and Weighted Unfolding Threshold Models for the Spatial Representation of Binary Choice Data (1986) (73)
Additive Decomposition of Perceptions Data Via Conjoint Analysis (1978) (70)
Three-way metric unfolding via alternating weighted least squares (1985) (70)
Constrained classification: The use of a priori information in cluster analysis (1984) (70)
Latent Class Multidimensional Scaling. A Review of Recent Developments in the Marketing and Psychometric Literature (1994) (70)
Market Segment Derivation and Profiling Via a Finite Mixture Model Framework (2002) (69)
Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models (1995) (67)
Consideration Sets in Conjoint Analysis (1996) (67)
The relationship between the marketing mix and share of category requirements (1996) (66)
The estimation of ultrametric and path length trees from rectangular proximity data (1984) (64)
CRISP: Customer response based iterative segmentation procedures for response modeling in direct marketing (1994) (64)
Simultaneous multidimensional unfolding and cluster analysis: An investigation of strategic groups (1991) (64)
A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses (2008) (60)
Three-Way Multivariate Conjoint Analysis (1982) (60)
A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research (1992) (60)
An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research (2015) (59)
Optimal variable weighting for hierarchical clustering: An alternating least-squares algorithm (1985) (58)
A stochastic multidimensional scaling vector threshold model for the spatial representation of “pick any/n” data (1989) (57)
A Parametric Multidimensional Unfolding Procedure for Incomplete Nonmetric Preference/Choice Set Data in Marketing Research (1997) (57)
Incorporating Group-Level Similarity Judgments in Conjoint Analysis (1978) (54)
Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation (1998) (52)
An Exponential-Family Multidimensional Scaling Mixture Methodology (1996) (51)
A Gravity‐Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments (2002) (51)
The representation of three-way proximity data by single and multiple tree structure models (1984) (50)
The Spatial Representation of Heterogeneous Consideration Sets (1995) (50)
Sculptre: A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures from Panel Data (1990) (50)
A latent class probit model for analyzing pick any/N data (1991) (49)
Representing heterogeneity in consumer response models (1997) (48)
A Conjoint-Based Product Designing Procedure Incorporating Price Competition (1994) (48)
A Latent Class Binomial Logit Methodology for the Analysis of Paired Comparison Choice Data: An Application Reinvestigating the Determinants of Perceived Risk (1993) (48)
Dynamic Strategic Groups: Deriving Spatial Evolutionary Paths (2009) (47)
On the Use of Hierarchical Clustering for the Analysis of Nonsymmetric Proximities (1984) (47)
Judgments of brand similarity (1998) (43)
Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants (1997) (42)
A Latent Structure Double Hurdle Regression Model for Exploring Heterogeneity in Consumer Search Patterns (1998) (42)
Criteria for Corporate Venturing: Importance Assigned by Managers (1987) (42)
Mixture Regression Models (2000) (42)
Game theoretic derivations of competitive strategies in conjoint analysis (1993) (41)
Tscale: A new multidimensional scaling procedure based on tversky's contrast model (1992) (40)
A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis (1994) (40)
On the Creation of Acceptable Conjoint Analysis Experimental Designs (1991) (38)
A Bayesian Multidimensional Scaling Procedure for the Spatial Analysis of Revealed Choice Data (1998) (38)
A stochastic multidimensional scaling procedure for the spatial representation of three-mode, three-way pick any/J data (1991) (37)
Examining the behavioral manifestations of fan avidity in sports marketing (2011) (37)
On Estimating Finite Mixtures of Multivariate Regression and Simultaneous Equation Models (1996) (37)
An Application of PARAFAC to a Small Sample Problem, Demonstrating Preprocessing, Orthogonality Constraints, and Split-Half Diagnostic Techniques (Appendix) (1984) (36)
Strategy Maps: A Spatial Representation of Intra-Industry Competitive Strategy (1987) (36)
Modeling Dynamic Effects in Repeated-Measures Experiments Involving Preference/Choice: An Illustration Involving Stated Preference Analysis (2004) (36)
Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection (2012) (35)
A Friction Model for Describing and Forecasting Price Changes (1987) (35)
The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research (2001) (33)
A Numerical Approach to Deriving Long-Run Equilibrium Solutions in Spatial Positioning Models (1992) (32)
A latent structure factor analytic approach for customer satisfaction measurement (2006) (31)
Analyzing Constant-Sum Multiple Criterion Data: A Segment-level Approach (1995) (31)
Evolutionary preference/utility functions: A dynamic perspective (2005) (29)
A Marketer'S Guide to Log-Linear Models for Qualitative Data Analysis (1979) (27)
Canonical/redundancy factoring analysis (1981) (27)
Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literature (1993) (26)
A New Stochastic Multidimensional Unfolding Model for the Investigation of Paired Comparison Consumer Preference/Choice Data (1987) (25)
A Generalized Normative Segmentation Methodology Employing Conjoint Analysis (2007) (25)
A nonspatial methodology for the analysis of two-way proximity data incorporating the distance-density hypothesis (1990) (25)
A stochastic multidimensional unfolding approach for representing phased decision outcomes (1996) (24)
Constrained canonical correlation (1982) (24)
Towards a brain-to-society systems model of individual choice (2008) (24)
Least squares algorithms for constructing constrained ultrametric and additive tree representations of symmetric proximity data (1987) (23)
Market Segmentation for Customer Satisfaction Studies via a New Latent Structure Multidimensional Scaling Model (2005) (23)
Applied Latent Class Analysis: Mixture Regression Models (2002) (23)
Disaggregate Market Share Response Models (2002) (23)
A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions (2014) (22)
Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data (2008) (22)
Modeling strategic group dynamics: A hidden Markov approach (2010) (22)
Extending the Miles and Snow Strategic Framework: Strategic Types, Capabilities, Environmental Uncertainty, and Firm Performance (2006) (22)
A Probabilistic Multidimensional Scaling Vector Model (1986) (22)
Selecting Competitive Tactics: Try a Strategy Map (1987) (21)
A Quasi-Metric Approach to Multidimensional Unfolding for Reducing the Occurrence of Degenerate Solutions. (1999) (21)
A Constrained Latent Structure Multivariate Regression Methodology for Empirically Deriving Strategic Types (2006) (20)
Optimizing the Allocation of a Fixed Resource: A Simple Model and Its Experimental Test (1979) (19)
A Bayesian methodology for simultaneously detecting and estimating regime change points and variable selection in multiple regression models for marketing research (2007) (19)
Exploring the Demand Aspects of Sports Consumption and Fan Avidity (2012) (19)
Revisiting Customer Value Analysis in a Heterogeneous Market (2010) (18)
The Heterogeneous P-Median Problem for Categorization Based Clustering (2012) (18)
Extracting Summary Piles from Sorting Task Data (2017) (18)
Non-Spatial Tree Models for the Assessment of Competitive Market Structure: An Integrated Review of Marketing and Psychometric Literature (1993) (17)
A Hierarchical Bayesian Multidimensional Scaling Methodology for Accommodating Both Structural and Preference Heterogeneity (2008) (17)
A new stochastic ultrametric tree unfolding methodology for assessing competitive market structure and deriving market segments (1988) (17)
A Bayesian Approach to the Spatial Representation of Market Structure from Consumer Choice Data (1998) (17)
Deriving joint space positioning maps from consumer preference ratings (2011) (17)
Choice-Constrained Conjoint Analysis (1984) (17)
An Alternative Efficient Representation of Demand-Based Competitive Asymmetry (2007) (16)
An exponential family mixture MDS methodology for simultaneous segmentation and product positioning (1996) (16)
Identifying consumer heterogeneity in unobserved categories (2012) (16)
ON THE INSENSITIVITY OF BRAND-CHOICE SIMULATIONS TO ATTRIBUTE IMPORTANCE WEIGHTS (1980) (16)
A Bayesian Vector Multidimensional Scaling Procedure for the Analysis of Ordered Preference Data (2010) (15)
A latent class procedure for the structural analysis of two-way compositional data (1993) (15)
Estimating Choice Probabilities in Multiattribute Decision Making (1981) (15)
Latent Structure Regression (2006) (14)
Tree Representations of Rectangular Proximity Matrices (1984) (14)
The Spatial Representation of Market Information (2001) (13)
Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality (2013) (13)
The Simultaneous Identification of Strategic/Performance Groups and Underlying Dimensions for Assessing an Industry's Competitive Structure (2008) (13)
The Impact of Product-Related Announcements on Consumer Purchase Intentions (1990) (13)
The past, present, and future of measurement and methods in marketing analysis (2020) (13)
Measuring Fan Avidity Can Help Marketers Narrow Their Focus (2009) (13)
Three-Way Metric Unfolding (1981) (13)
Incorporating Context Effects in the Multidimensional Scaling of 'Pick Any/N' Choice Data (1999) (12)
Redundancy Analysis (2016) (12)
Accommodating the effects of brand unfamiliarity in the multidimensional scaling of preference data (1992) (12)
Reply to “A Comment on a New Measure of Predictor Variable Importance in Multiple Regression” (1980) (12)
Two Stochastic Multidimensional Choice Models for Marketing Research (1990) (12)
A Bayesian Multinomial Probit MODEL FOR THE ANALYSIS OF PANEL CHOICE DATA (2016) (11)
Care and Justice Moral Reasoning: A Multidimensional Scaling Approach (1993) (11)
Mixtures of (constrained) ultrametric trees (1998) (11)
A hierarchical bayesian procedure for two-mode cluster analysis (2004) (11)
Probabilistic Multidimensional Scaling Models for Analyzing Consumer Choice (1987) (10)
A Spatial Multidimensional Unfolding Choice Model for Examining the Heterogeneous Expressions of Sports Fan Avidity (2010) (10)
A customized market response model: Development, estimation, and empirical testing (1988) (10)
Three-way unfolding and situational dependence in consumer preference analysis (1978) (9)
A New Zero-Inflated Negative Binomial Methodology for Latent Category Identification (2012) (9)
A random coefficients mixture hidden Markov model for marketing research (2018) (8)
Constrained Stochastic Extended Redundancy Analysis (2015) (8)
Exploring Intra‐Industry Competitive Heterogeneity: The Identification of Latent Competitive Groups (2010) (8)
Restricted Principal Components Analysis for Marketing Research (2007) (8)
A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research (2008) (7)
A three-way clusterwise multidimensional unfolding procedure for the spatial representation of context dependent preferences (2009) (7)
A new clustering methodology for the analysis of sorted or categorized stimuli (1991) (7)
A comparison of probabilistic unfolding theories for paired comparisons data (1992) (7)
Two Classes of Stochastic Tree Unfolding Models (1989) (6)
Stochastic Tree Unfolding (STUN) Models (1987) (6)
Deriving ultrametric tree structures from proximity data confounded by differential stimulus familiarity (1994) (6)
A parametric procedure for ultrametric tree estimation from conditional rank order proximity data (1995) (6)
A Parametric Constrained Segmentation Methodology for Application in Sport Marketing (2017) (6)
A Multidimensional Scaling Model Accommodating Differential Stimulus Familiarity (1998) (6)
Two Models for Representing Unrestricted Choice Data (1980) (6)
A Stochastic Three-Way Unfolding Model for Asymmetric Binary Data (1987) (6)
Computer-Assisted Print Ad Evaluation (1987) (6)
Statistical perceptual maps: using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling (2017) (6)
A New Bayesian Spatial Model for Brand Positioning (2017) (5)
A Model-Based Approach for Visualizing the Dimensional Structure of Ordered Successive Categories Preference Data (2008) (5)
Applications of Multivariate Latent Variable Models in Marketing (2003) (5)
A Heterogeneous Bayesian Regression Model for Cross-sectional Data Involving a Single Observation per Response Unit (2012) (5)
A Factorial Hidden Markov Model for the Analysis of Temporal Change in Choice Models (2018) (5)
A Review of the Major Multidimensional Scaling Models for the Analysis of Preference/Dominance Data in Marketing (2013) (4)
Estimating Finite Mixtures of Ordinal Graphical Models (2021) (4)
Optimal Advertising and Pricing for a Three-Stage Time-Lagged Monopolistic Diffusion Model Incorporating Income (1989) (4)
Catscale: A Stochastic Multidimensional Scaling Methodology for the Spatial Analysis of Sorting Data and the Study of Stimulus Categorization (1994) (4)
A hierarchical Bayesian approach for examining heterogeneity in choice decisions (2018) (3)
A spatial interaction model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options (1996) (3)
Proper Mix of Promotional Offerings Can Produce for Teams (2012) (3)
Reply to: 'On the Sensitivity of Brand Choice Simulations to Attribute Importance Weights' (1981) (3)
Two-Way Spatial Methods For Modeling Individual Differences in Preference (1985) (3)
A stochastic multidimensional scaling procedure for the empirical determination of convex indifference curves for preference/choice analysis (1991) (3)
A New Heterogeneous Multidimensional Unfolding Procedure (2012) (3)
Alternating Least Squares Optimal Variable Weighting Algorithms for Ultrametric and Additive Tree Representations (1986) (3)
Three-Way Unfolding and Consumer Preference Analysis (1981) (2)
A new clustering methodology for the analysis of sorted or categorized stimuli (1991) (2)
A Spatial Choice Model (1983) (2)
The Wandering Ideal Point Model for Analyzing Paired Comparisons Data (1988) (2)
Genfold2: A General Unfolding Methodology for the Analysis of Preference/Dominance Data (1988) (2)
Journal of Quantitative Analysis in Sports (2010) (2)
A New Constrained Stochastic Multidimensional Scaling Vector Model. An Application to the Perceived Importance of Leadership Attributes (2011) (2)
A Bayesian Vector Multidimensional Scaling Procedure Incorporating Dimension Reparameterization with Variable Selection (2015) (2)
MEMD: An APL Program for Multivariate Estimation of Missing Data (1978) (2)
Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments (2020) (2)
Fuzzy Clusterwise Growth Curve Models via Generalized Estimating Equations: An Application to the Antisocial Behavior of Children (2007) (2)
A generalized ordinal finite mixture regression model for market segmentation (2021) (2)
Combinatorial Optimization Approaches to Normative Market Segmentation : An Application to Industrial Market Segmentation (1996) (2)
Adaptive Multidimensional Scaling: The Spatial Representation of Brand Consideration and Dissimilarity Judgments (2002) (1)
Clustering Consistency Analysis (1982) (1)
An Alternating Least-Squares Procedure for Estimating Missing Preference Data in Product-Concept Testing (1986) (1)
A New Multidimensional Scaling Methodology for the Representation of Inter-Product Substitutability (1988) (1)
Towards a brain-to-society systems model of individual choice (2009) (1)
The Heterogeneous P-Median for Categorization Based Clustering (2012) (1)
A Smooth Transition Finite Mixture Model for Accommodating Unobserved Heterogeneity (2020) (1)
A New Stochastic Path Length Tree Methodology for Constructing Communication Networks (1991) (1)
Erratum: Towards a brain-to-society systems model of individual choice (Market Lett (2008) 19 (323-336) DOI:10.1007/s11002-008-9057-y) (2009) (1)
Statistical perceptual maps: using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling (2017) (1)
Evaluating SBU Heterogeneity: Comparing the Miles and Snow Strategic Framework Against Alternative Quantitative Modeling Approaches (2008) (1)
Research Note Heterogeneous and Nonproportional Effects of Marketing Variables on Brand Switching: An Application of a Discrete Time Duration Model (1993) (1)
Two-Mode Cluster Analysis via Hierarchical Bayes (2003) (1)
An Efficient Branch and Bound Procedure for Restricted Principal Components Analysis (2005) (1)
A New Heterogeneous Multidimensional Unfolding Procedure (2012) (0)
Hierarchical Model Testing in Conjoint Analysis (1980) (0)
Other Three-Way MDS Spatial Representations (1987) (0)
The Heterogeneous P-Median Problem for Categorization Based Clustering (2012) (0)
A spatial interaction model for deriving joint space maps of bundle compositions and market segmentation pick-any data (1996) (0)
The Spatial Representation of Consumer Dispersion Patterns via a New Multi-level Latent Class Methodology (2021) (0)
The past, present, and future of measurement and methods in marketing analysis (2020) (0)
Context Matters When Segmenting Consumers (2014) (0)
Rejoinder for market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model: Rejoinders (2005) (0)
Combinatorial optimization approaches to constrained market segmentation (1998) (0)
Erratum to: The Spatial Representation of Consumer Dispersion Patterns via a New Multi-level Latent Class Methodology (2021) (0)
Identifying 'Master Brands' and Consumer Perceived Categories (2014) (0)
Capturing Consumer Heterogeneity in the Unsupervized Categorization Process (2009) (0)
Understanding Competition When Brands Belong to Multiple Categories (2014) (0)
The Spatial Representation of the Determinants of Customer Satisfaction: a Latent Structure Multidimensional Scaling Approach (2002) (0)
Book reviews (1994) (0)
"Exploring How Lead Users Develop Radical Innovation: Opportunity Recognition and Exploitation in the Field of Medical Equipment Technology" (2007) (0)
Tree unfolding models (1989) (0)
A Rapid Reaction to O'Bannon: The Need for Analytics in Applying the Sherman Act to Overly Restrictive Joint Venture Schemes (2015) (0)
GRADUATE SCHOOL OF BUSINESS COLUMBIA UNIVERSITY VENKATRAM RAMASWAMY MARKETING DEPARTMENT SCHOOL OF BUSINESS ADMINISTRATION UNIVERSITY OF MICHIGAN WAYNE S. DESARBO MARKETING AND STATISTICS DEPARTMENTS SCHOOL OF BUSINESS ADMINISTRATION UNIVERSITY OF MICHIGAN (2005) (0)
Illustrative Application of INDSCAL (1987) (0)
Three-Way (“Individual Differences”) Clustering (1987) (0)
A Maximum Likelihood Methodology for Segmentation in Conjoint Models (1991) (0)
Semiparametric estimation of (constrained) ultrametric trees (1996) (0)
A Heterogeneous Bayesian Regression Model for Cross-sectional Data Involving a Single Observation per Response Unit (2012) (0)
The INDSCAL Model (1987) (0)
An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research (2014) (0)
A Bayesian Multinomial Probit MODEL FOR THE ANALYSIS OF PANEL CHOICE DATA (2014) (0)
Book reviews (1987) (0)
Multidimensional Scaling of Preference Data (2010) (0)
Advances in Marketing Research and Modeling: the Academic and Industry Impact of Paul E. Green (2004) (0)
A Parametric Constrained Segmentation Methodology for Application in Sport Marketing (2017) (0)
Identifying consumer heterogeneity in unobserved categories (2011) (0)
REPRESENTING PHASED DECISION OUTCOMES (1996) (0)
Overall, my evaluation of The SPSS Guide to Data Analysis for SPSS-X is generally positive. Many beginning and intermediate statistics students (2016) (0)
Constrained Stochastic Extended Redundancy Analysis (2013) (0)
A New Zero-Inflated Negative Binomial Methodology for Latent Category Identification (2013) (0)
A Factorial Hidden Markov Model for the Analysis of Temporal Change in Choice Models (2018) (0)
Decisions to Be Made in Running SINDSCAL Analyses (1987) (0)
Software for Three-Way MDS (1987) (0)
Deriving Joint Space Maps of Bundle Compositions and Market Segments: An Application to New Product Options (1996) (0)
ORTHO: An APL Program for Measuring Predictor Variable Importance (1978) (0)
The Pennsylvania State University The Graduate School The Mary Jean and Frank P. Smeal College of Business Administration A HIERARCHICAL BAYESIAN FINITE MIXTURE MULTIDIMENSIONAL SCALING APPROACH FOR ACCOMMODATING STRUCTURAL AND PREFERENCE HETEROGENEITY IN THREE WAY PREFERENCE DATA (2007) (0)
Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions (2020) (0)
Research methodology : conjoint analysis, multidimensional scaling, and related techniques (2011) (0)
PSYCHOMETRIKA on an eigenstructure analysis of the normalized frequency matrix (2005) (0)
A Bayesian Vector Multidimensional Scaling Procedure Incorporating Dimension Reparameterization with Variable Selection (2015) (0)

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Published Works

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What Schools Are Affiliated With Wayne DeSarbo?

Wayne DeSarbo's AcademicInfluence.com Rankings