Wendy Moe | Academic Influence

Wendy Moe's AcademicInfluence.com Rankings

Wendy Moe

Business

#363

World Rank

#399

Historical Rank

Marketing

#121

World Rank

#121

Historical Rank

business Degrees

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Business

Wendy Moe's Degrees

PhD Marketing University of Maryland, College Park
Masters Marketing University of Maryland, College Park

Why Is Wendy Moe Influential?

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According to Wikipedia, Wendy Moe is a marketing professor, and formerly the associate dean, at the Robert H. Smith School of Business at the University of Maryland. In 2013, she launched and the directed the Smith School's MS in Marketing Analytics program. She is known for her research in digital marketing, social media analytics, and customer engagement with digital content.

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Wendy Moe's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream (2003) (718)
The Value of Social Dynamics in Online Product Ratings Forums (2011) (615)
On the Depth and Dynamics of Online Search Behavior (2004) (592)
Dynamic Conversion Behavior at E-Commerce Sites (2004) (541)
Online Product Opinions: Incidence, Evaluation, and Evolution (2012) (527)
Uniting the Tribes: Using Text for Marketing Insight (2019) (285)
Capturing evolving visit behavior in clickstream data (2004) (279)
Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice (2014) (270)
Fast-Track: Article Using Advance Purchase Orders to Forecast New Product Sales (2002) (165)
An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data (2006) (145)
Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories (2013) (113)
Modeling the role of message content and influencers in social media rebroadcasting (2017) (108)
Binge Watching and Advertising (2016) (104)
Using online search data to forecast new product sales (2012) (98)
Modeling Hedonic Portfolio Products: A Joint Segmentation Analysis of Music Compact Disc Sales (2001) (93)
Uncovering Patterns in Cybershopping (2001) (76)
Opportunities for Innovation in Social Media Analytics (2017) (57)
A field experiment to assess the interruption effect of pop-up promotions (2006) (53)
Social Media Intelligence (2014) (39)
Which Visits Lead to Purchases? Dynamic Conversion Behavior at e-Commerce Sites (2000) (37)
Displaying Common but Previously Neglected Health Claims on Product Labels: Understanding Competitive Advantages, Deception, and Education (1997) (36)
Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search (2009) (35)
Measuring the Value of Social Dynamics in Online Product Ratings Forums (2010) (35)
The Role of Price Tiers in Advance Purchasing of Event Tickets (2008) (32)
Donald Trump and the 'Oxygen of Publicity': Branding, Social Media, and Mass Media in the 2016 Presidential Primary Elections (2016) (19)
A Bayesian Treed Model of Online Purchasing Behavior Using In-Store Navigational Clickstream (2002) (15)
How the Explosion of Customer Data Has Redefined Interactive Marketing (2018) (13)
Should Record Companies Pay for Radio Airplay? Investigating the Relationship Between Album Sales and Radio Airplay (2000) (13)
The effects of installed base innovativeness and recency on content sales in a platform-mediated market (2016) (12)
Should Music Labels Pay for Radio Airplay? Investigating the Relationship Between Album Sales and Radio Airplay (2002) (8)
A Joint Segmentation Model of Consumers and Products Applied to the Sales of Music Albums (1999) (6)
Drivers of Social Media Rebroadcasting: Investigating the Role of Message Content and Influencers (2013) (5)
Social Media Analytics (2017) (4)
Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories (2012) (4)
The Discontinuous Diffusion of User-Generated Content (2012) (3)
Social Media Intelligence: The Beginnings of Social Media Intelligence (2014) (2)
BIAS ON YOUR BRAND PAGE? MEASURING AND IDENTIFYING BIAS IN YOUR SOCIAL MEDIA COMMUNITY (2017) (2)
Should We Wait to Promote?: The Effect of Timing on Response to Pop-Up Promotions (2003) (2)
Moving from Social Media Monitoring to Social Media Intelligence (2014) (1)
Social Media Intelligence: Why Do We Share Our Opinions? (2014) (1)
Donald Trump and the “Oxygen of Publicity” : Branding, Social Media, and Traditional Media (2017) (1)
Social Media Intelligence: Intelligence Integration (2014) (1)
Behavioral Engagement in Social Media: Measurement, Antecedents, and Purchase Consequences (2017) (0)
What Holds Attention? Linguistic Drivers of Engagement (2022) (0)
Digital and Internet Marketing (2014) (0)
Social Media Intelligence: Cutting through the Online Chatter (2014) (0)
Social Media Intelligence: Are Social Media Fragmenting the Population? (2014) (0)
Managing Social Media Communities for Better Social Media Intelligence (2014) (0)
EXPRESS: What Holds Attention? Linguistic Drivers of Engagement (2023) (0)
Social Media Intelligence: Building Social Media Intelligence into Our Strategies (2014) (0)
Positive, Negative or Not at All? What Drives Consumers to Post (Accurate) Product Reviews? (2013) (0)
The Effects of Platform and Consumer Lifecycles on Content Sales in a Platform-Mediated Market (2013) (0)
The world according to e : e-commerce and e-customers : December 2-3, 1999, Hyatt Regency, Coral Gables, Florida (2000) (0)
Fundamentals of Opinion Formation (2014) (0)
Navigating the Networked Rivers of the Social Web: Emerging Themes For Consumer Behavior Research on Web 2.X (2010) (0)
Coursework cont. Economics & Research Methods (2013) (0)
Which visits lead to purchases? Decomposing the buying process into visiting and conversion behavior (2000) (0)
Online Opinion or Online Noise (2014) (0)
Opinion Ecosystems and the Evolution Within (2014) (0)
The Social Effect of Strangers (2014) (0)

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Other Resources About Wendy Moe

en.wikipedia.org

What Schools Are Affiliated With Wendy Moe?

Wendy Moe is affiliated with the following schools:

University of Maryland, College Park