Werner Reinartz
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Most Influential Person Now
German economist
Werner Reinartz's AcademicInfluence.com Rankings
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Economics
Werner Reinartz's Degrees
- PhD Business Administration University of Cologne
Why Is Werner Reinartz Influential?
(Suggest an Edit or Addition)According to Wikipedia, Werner Josef Reinartz is a German economist. Since 2007 he is a Professor of Retailing and Customer Management at the University of Cologne and the Director of the Center for Research in Retailing .
Werner Reinartz's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM (2009) (2152)
- On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000) (1397)
- The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003) (1189)
- The mismanagement of customer loyalty. (2002) (860)
- Customer Engagement as a New Perspective in Customer Management (2010) (855)
- The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004) (826)
- Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully (2011) (775)
- Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2005) (750)
- Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research (2005) (608)
- Creating Enduring Customer Value (2016) (426)
- How to sell services more profitably. (2008) (324)
- Customer Relationship Management: A Databased Approach (2005) (292)
- Retailing Innovations in a Globalizing Retail Market Environment (2011) (203)
- The Impact of Digital Transformation on the Retailing Value Chain (2018) (193)
- Seven Barriers to Customer Equity Management (2002) (166)
- Performance Implications of Adopting a Customer-Focused Sales Campaign (2008) (155)
- Managing Marketing Channel Multiplicity (2010) (149)
- Getting the most out of all your customers. (2004) (123)
- The impact of internal and external reference prices on brand choice: The moderating role of contextual variables (1998) (119)
- Creativity in Advertising: When It Works and When it Doesn't (2013) (119)
- The Short- and Long-Term Effects of Measuring Intent to Repurchase (2004) (116)
- The CRM Process: Its Measurement and Impact on Performance (2004) (115)
- Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully: (2011) (106)
- Investigating cross-buying and customer loyalty (2008) (95)
- Beyond Online Search: The Road to Profitability (2003) (93)
- Knowing what to sell, when, and to whom. (2006) (85)
- Store-, Market-, and Consumer-Characteristics: The Drivers of Store Performance (1999) (85)
- Does It Pay to Be Real? Understanding Authenticity in TV Advertising (2018) (84)
- When and why do customer solutions pay off in business markets? (2016) (79)
- Digital Transformation and Value Creation: Sea Change Ahead (2017) (74)
- The path to purchase and attribution modeling: Introduction to special section (2016) (74)
- Empirical generalizations from brand extension research: How sure are we? (2006) (73)
- Determinants of the Variety of Routes to Market (2007) (66)
- Generating Non-normal Data for Simulation of Structural Equation Models Using Mattson's Method (2002) (65)
- Customer Relationship Management: Concept, Strategy, and Tools, 2/E (2018) (56)
- Measuring the Customer Relationship Management Construct and Linking it to Performance Outcomes (2003) (50)
- Customizing Prices in Online Markets (2002) (44)
- Decision Models for Customer Relationship Management (CRM) (2008) (40)
- Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges (2018) (39)
- Understanding Customer Loyalty Programs (2010) (36)
- What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements (2017) (29)
- A retrospective review of the first 35 years of the International Journal of Research in Marketing (2020) (29)
- The Customer Relationship Management Process: Its Measurement and Impact on (2004) (29)
- Distributing through multiple channels in industrial wholesaling: how many and how much? (2015) (28)
- Strategic Customer Relationship Management Today (2012) (21)
- Communicating Brands in Television Advertising (2020) (18)
- From Customer to Partner Engagement: A Conceptualization and Typology of Engagement in B2B (2018) (17)
- Modeling Customer Lifetime Value, Retention, and Churn (2021) (17)
- Loyalty Programs: Design and Effectiveness (2012) (16)
- The Platformization of Brands (2021) (13)
- Examining Artificial Intelligence (AI) Technologies in Marketing Via a Global Lens: Current Trends and Future Research Opportunities (2021) (12)
- How to Sell Services (2008) (9)
- Customer Privacy Concerns and Privacy Protective Responses (2012) (9)
- Improving customer profit predictions with customer mindset metrics through multiple overimputation (2019) (8)
- From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing (2017) (7)
- Capturing Retailers’ Brand and Customer Focus (2021) (6)
- Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior (2021) (6)
- Customer Relationship Management Issues in the Business-To-Business Context (2012) (5)
- Customer Relationship Management in Business Markets (2012) (4)
- Managing customer loyalty to maximize customer equity (2015) (4)
- When and why do customer solutions pay off in business markets? (2017) (3)
- Relationship Marketing and the Concept of Customer Value (2012) (3)
- Crafting a JMR Manuscript (2016) (3)
- Applications of CRM in B2B and B2C Scenarios (Part II) (2012) (3)
- Customer loyalty and reward programs in retail in the digitalage (2018) (3)
- Leading IJRM on the path to prominence (2019) (3)
- The Managerial Relevance of Marketing Science: Properties and Genesis (2020) (3)
- Price Differentiation and Dispersion in Retailing (2018) (3)
- Customer Analytics Part II (2012) (2)
- Impact of CRM on Marketing Channels (2012) (2)
- Feeling Good or Feeling Right? — Discussion of “Quantitative and Qualitative Rankings of Scholars” by Rost and Frey (2011) (2)
- Marketing research : applications (2012) (2)
- Reinventing the Retailer: Retaining Relevance and Customer Access (2019) (2)
- Hybrid offerings: research avenues for implementing service growth strategies (2014) (2)
- The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose (2019) (2)
- Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? (2011) (2)
- Concepts of Customer Value (2018) (2)
- CRM Issues in the Business-To-Business Context (2018) (1)
- THE INTERNET AS A MARKETING TOOL IN ORNAMENTAL HORTICULTURE: AN EXPLORATORY INVESTIGATION (1996) (1)
- Strategic CRM Today (2018) (1)
- Propelling International Marketing Research with Geospatial Data (2022) (1)
- Conceptualizing Value Creation in the Platform Era (2022) (1)
- Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges (2018) (1)
- The Effect of Content on Zapping in TV Advertising (2022) (1)
- What Drives Inner City Attractiveness for Society? The Role of Brick-and-mortar Stores (2021) (1)
- Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges (2018) (1)
- Implementing the CRM Strategy (2012) (1)
- Software Tools and Dashboards (2012) (1)
- Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact (2021) (0)
- Financial Performance Outcomes of B2B Customer Solution Offerings (2012) (0)
- The Customer Relationship Management Process : Its Measurement and Impact on Performance Author ( s ) : (2008) (0)
- The Mismanagem , " ^ Customer Loyalty (2011) (0)
- Editorial (2017) (0)
- CONSTRUCTION OF THE DISSOLVER FOR THE EUROCHEMIC REPROCESSING INSTALLATION (1966) (0)
- [Caries and milk]. (1969) (0)
- Improving customer profit predictions with customer mindset metrics through multiple overimputation (2019) (0)
- CRM in Social Media (2018) (0)
- [ON THE VALUE OF DENTAL EXAMINATION IN SCHOOLS]. (1965) (0)
- Distributing through multiple channels in industrial wholesaling: how many and how much? (2014) (0)
- Expanding the Traditional Retail Model: Douglas’ Path Towards a Multichannel Beauty Platform (2020) (0)
- Value Creation in International Physical Retailing (2015) (0)
- The Limits of Price Differentiation [Die Grenzen der Preisdifferenzierung] (2018) (0)
- The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success (2009) (0)
- [Effect of altitude on inflammatory processes of the teeth and jaws]. (1971) (0)
- The End of the Advertising Campaign [Das Ende der Werbekampagne] (2018) (0)
- What Are Fair Prices? [Was sind faire Preise?] (2018) (0)
- More Than a Mental Barrier? the Effect of Perceived Product Distance on Consumers’ In-Store Purchase Decision Processes (2014) (0)
- Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges (2018) (0)
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What Schools Are Affiliated With Werner Reinartz?
Werner Reinartz is affiliated with the following schools:
