Yoram ‘jerry’ Wind
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#907
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Marketing
#100
World Rank
#100
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Why Is Yoram ‘jerry’ Wind Influential?
(Suggest an Edit or Addition)Yoram ‘jerry’ Wind's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Marketing Applications of the Analytic Hierarchy Process (1980) (972)
- Thirty Years of Conjoint Analysis: Reflections and Prospects (2001) (958)
- Issues and Advances in Segmentation Research (1978) (929)
- Industrial buying and creative marketing (1967) (911)
- THE MYTH OF GLOBALIZATION (1986) (466)
- Marketing Strategy: New Directions for Theory and Research (1983) (360)
- Innovation Diffusion Models of New Product Acceptance. (1987) (271)
- Multiattribute decisions in marketing : a measurement approach (1973) (260)
- Industrial market segmentation (1974) (247)
- Guidelines for Developing International Marketing Strategies (1973) (209)
- The Determinants of Vendor Selection: The Evaluation Function Approach (1968) (188)
- Industrial Source Loyalty (1970) (149)
- Conjoint Analysis of Price Premiums for Hotel Amenities (1984) (139)
- A Model for the Analysis of Asymmetric Data in Marketing Research (1982) (133)
- Product policy : concepts, methods, and strategy (2010) (115)
- Digital Marketing: Global Strategies from the World's Leading Experts (2001) (104)
- New Product Development Process: A Perspective for Reexamination (1988) (101)
- On the Measurement of Purchase Data: Surveys versus Purchase Diaries (1979) (99)
- Marketing as an engine of business growth: a cross-functional perspective ☆ (2005) (98)
- Who Competes with Whom? A Demand-Based Perspective for Identifying and Representing Asymmetric Competition (2006) (98)
- An Empirical Comparison of Standardized Portfolio Models (1983) (97)
- Planning Product Line Strategy: A Matrix Approach (1976) (88)
- Subjective evaluation models and conjoint measurement (1972) (85)
- Blurring the lines: is there a need to rethink industrial marketing? (2006) (85)
- Examining Family Role and Authority Patterns: Two Methodological Issues. (1978) (80)
- A New Procedure for Concept Evaluation (1973) (78)
- New product forecasting models. Directions for research and implementation (1988) (78)
- Analytical Approach to Marketing Decisions in Health-Care Organizations (1976) (68)
- The challenge of “customerization” in financial services (2001) (61)
- A Plan to Invent the Marketing We Need Today (2008) (60)
- International market segmentation (1972) (58)
- Preference Measurement of Item Collections (1972) (57)
- Market-Based Guidelines for Design of Industrial Products (1978) (57)
- Convergence marketing (2002) (56)
- International Portfolio Analysis and Strategy: The Challenge of the 80s (1981) (54)
- The Boundaries of Buying Decision Centers (1978) (48)
- Preference of Relevant Others and Individual Choice Models (1976) (45)
- Multivariate Analysis of Variance in Research on the Effectiveness of TV Commercials (1974) (43)
- An analytic hierarchy process based approach to the design and evaluation of a marketing driven business and corporate strategy (1987) (43)
- Innovation Diffusion Models of New Product Acceptance: A Reexamination (1985) (42)
- Got emotional product positioning (2002) (42)
- Comparative Consumer Research: The Next Frontier? (1982) (40)
- Marketing and Social Networks (1994) (38)
- Advertising Empirical Generalizations: Implications for Research and Action (2009) (38)
- A Friction Model for Describing and Forecasting Price Changes (1987) (35)
- FINANCIAL SERVICES: INCREASING YOUR MARKETING PRODUCTIVITY AND PROFITABILITY (1987) (29)
- Analyzing Free-Response Data in Marketing Research (1973) (29)
- New-Product Diffusion Models (International Series in Quantitative Marketing, Vol. 11) (2000) (27)
- Benefit Bundle Analysis (2000) (26)
- Brand-Features Congruence Mapping (1975) (25)
- The linking pin role in organizational buying centers (1982) (23)
- Introduction to Special Section on Market Segmentation Research (1978) (21)
- Marketing Research and Modeling: Progress and Prospects (2004) (19)
- Industrial product diffusion by market segment (1982) (19)
- New-Product Forecasting: Models and Applications (1984) (18)
- Interproduct Household Loyalty to Brands (1969) (18)
- Advertising measurement and decision making (1969) (18)
- Toward a Change in the Focus of Marketing Analysis: From a Single Brand to an Assortment Jerry Wind (1977) (16)
- Parameter Estimation in Marketing Models in the Presence of Influential Response Data: Robust Regression and Applications (1984) (16)
- Product testing: Current methods and needed developments. (1980) (15)
- Buyer Choice Simulators, Optimizers, and Dynamic Models (2004) (14)
- Intentions to Buy As Predictors of Buying Behavior (1971) (13)
- Environmental factors and marketing practices (1973) (12)
- A Note on Measurement of Social-Psychological Belief Systems (1972) (10)
- Today's Advertising Laws: Will They Survive the Digital Revolution? (2009) (10)
- Some issues in international consumer research (1974) (9)
- Pharmaceutical advertising. A business school perspective. (1994) (9)
- Consumer Menu Preference: an Application of Additive Conjoint Measurement (1972) (9)
- Marketing Research And Modeling Progress And Prospects A Tribute To Paul E Green (2016) (8)
- Chapter 11 – Market segmentation (2008) (8)
- A "Contribution to the Literature"@@@Market Segmentation (1972) (7)
- Assessing the impact of patent infringement on new product sales (1985) (7)
- Toward a new marketing paradigm (2013) (6)
- Empirical Generalizations: New Laws for Digital Marketing (2013) (5)
- A Comparison of Three Brand Evaluation Procedures (1979) (5)
- Marketing performance : a conceptual framework (1968) (4)
- The Role of Marketing in Israel (1967) (4)
- Marketing, Statistics in (2014) (3)
- Reimagine Marketing (2019) (3)
- Chapter 17 Marketing strategy models (1993) (3)
- Reflections and Conclusions: The Link Between Advances in Marketing Research and Practice (2004) (2)
- Some Major Contributions in Product Management: A Comparative Review@@@Product Management: Strategy and Organization@@@Design and Marketing of New Products@@@Product Policy: Concepts, Methods, and Strategy (1981) (2)
- Industrial buying behavior (1966) (2)
- Measurement Idealized@@@Advertising Measurement and Decision Making (1969) (1)
- Risk behaviour and optimum advertising with a stochastic dynamic sales response (2007) (1)
- Statistics in Marketing (2010) (1)
- Continuing the Aldersonian Research Tradition (2004) (1)
- Assessing the Impact of Patent Infringement on New Product Sales : Technological Forecasting and Social Change (1987) (1)
- Steps Toward Validity: Measurement Comparisons (2016) (0)
- S... RESEARCH NOTES AND COMMUNICATIONS (2016) (0)
- Wharton Marketing: Where Academia Meets Practice (2021) (0)
- Marketing Research in the Design of STI Systems: A Case Study (2019) (0)
- Paul Green and a Brief History of Marketing Research (2004) (0)
- Correction to: Wharton Marketing: Where Academia Meets Practice (2021) (0)
- Product and new product management (2014) (0)
- Moving a head [i.e. ahead] with attitude research : [proceedings] (1977) (0)
- Marketing research and modeling (2014) (0)
- How Marketing Can Save Democracy (2020) (0)
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What Schools Are Affiliated With Yoram ‘jerry’ Wind?
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