You Jae Yi

Q: What Schools Are Affiliated With You Jae Yi

You Jae Yi is affiliated with the following schools: University of Michigan, Seoul National University

You Jae Yi's AcademicInfluence.com Rankings

You Jae Yi

Mathematics

#4579

World Rank

#6481

Historical Rank

Statistics

#246

World Rank

#302

Historical Rank

Measure Theory

#402

World Rank

#588

Historical Rank

mathematics Degrees

Download Badge

Mathematics

You Jae Yi's Degrees

PhD Statistics Seoul National University
Masters Statistics Seoul National University
Bachelors Statistics Seoul National University

Why Is You Jae Yi Influential?

(Suggest an Edit or Addition)

(See a Problem?)

You Jae Yi's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

On the evaluation of structural equation models (1988) (20289)
Assessing Construct Validity in Organizational Research (1991) (5639)
Specification, evaluation, and interpretation of structural equation models (2012) (2589)
A Critical review of consumer satisfaction (1989) (1785)
Customer value co-creation behavior: scale development and validation (2013) (1074)
Effects of loyalty programs on value perception, program loyalty, and brand loyalty (2003) (752)
Multitrait-Multimethod Matrices in Consumer Research (1991) (682)
What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty (2004) (641)
On the Use of Structural Equation Models in Experimental Designs (1989) (580)
State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage (1992) (467)
Cognitive and affective priming effects of the context for print advertisements (1990) (463)
Assessing method variance in multitrait-multimethod matrices: The case of self-reported affect and perceptions at work. (1990) (463)
The Role of Culture and Gender in the Relationship between Positive and Negative Affect (1999) (454)
An investigation into the role of intentions as mediators of the attitude-behavior relationship (1989) (410)
Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention (2011) (331)
The degree of intention formation as a moderator of the attitude-behavior relationship (1989) (289)
The Effects of Contextual Priming in Print Advertisements (1990) (267)
The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior (2008) (228)
Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs (1998) (190)
On the use of structural equation models in experimental designs: Two extensions (1991) (187)
The impact of other customers on customer citizenship behavior (2013) (180)
Assumptions of the Two-Step Approach to Latent Variable Modeling (1992) (178)
Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge (1993) (172)
Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty (2016) (141)
The Determinants of Consumer Satisfaction: the Moderating Role of Ambiguity (1993) (137)
The level of effort required for behaviour as a moderator of the attitude–behaviour relation (1990) (130)
If employees “go the extra mile,” do customers reciprocate with similar behavior? (2008) (123)
The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries (2018) (120)
The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions (2011) (101)
The electronic service quality model: The moderating effect of customer self‐efficacy (2008) (99)
The Moderating Role of Confidence in Expectations and the Asymmetric Influence of Disconfirmation on Customer Satisfaction (2003) (94)
Variety-Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes (2006) (83)
An integrated model of customer social exchange relationship: the moderating role of customer experience (2009) (76)
The antecedents and consequences of service customer citizenship and badness behavior (2006) (73)
Appraisal processes in the enactment of intentions to use coupons (1992) (67)
Helping Employees Deal With Dysfunctional Customers (2014) (65)
Multitrait–multimethod matrices in consumer research: Critique and new developments (1993) (58)
A review of customer citizenship behaviors in the service context (2019) (57)
Direct regression, reverse regression, and covariance structure analysis (1991) (56)
Brand Personality-Brand Identification-Brand Equity Model:An Exploratory Study on the Difference Between Users vs. Non-Users (2002) (45)
Assumptions of the Two-Step Approach (1992) (38)
The Effect of Shopping Emotions and Perceived Risk on Impulsive Buying: The Moderating Role of Buying Impulsiveness Trait (2008) (35)
Do Consumption Goals Matter? The Effects of Online Loyalty Programs in the Satisfaction‐Loyalty Relation (2012) (34)
The Role of Cultural Communication Norms in Social Exclusion Effects (2016) (33)
Co-creation of background music: A key to innovating coffee shop management (2016) (31)
The indirect effects of advertisements designed to change product attribute beliefs (1990) (31)
Customer satisfaction in Asia (2018) (30)
Taxonomy of Consumer Complaint Behavior: Replication and Extension (1997) (26)
A Cross-National Comparison of Country-of-Origin Effects on Product Evaluations (1992) (25)
Embarrassed customers: the dark side of receiving help from others (2017) (24)
The role of other customers during self-service technology failure (2017) (23)
Coupon Usage and the Theory of Reasoned Action (1991) (23)
Testing Hypotheses About Methods, Traits, and Communalities in the Direct-Product Model (1992) (22)
An Empirical Study on the Customer Reponses to Service Recovery in the Context of Service Failure (2005) (21)
Local consumers’ reception of imported and domestic movies in the Korean movie market (2015) (20)
Customer Value Creation Behavior (2014) (20)
The Relationship of Customer Satisfaction, Adjusted Expectation and Repurchase Intention: The Moderating Role of Customer Loyalty (2002) (19)
Segregation vs aggregation in the loyalty program: the role of perceived uncertainty (2013) (19)
“Seize the Deal, or Return It Losing Your Free Gift”: The Effect of a Gift‐With‐Purchase Promotion on Product Return Intention (2017) (18)
The Relative Effects of Three Dimensions of Service Quality on CS - A Comparative Study of Existing vs. Potential Customers - (2003) (18)
The Influence of Contextual Priming on Advertising Effects (1991) (17)
The Role of Customer Loyalty Variables in the Effects of Customer Satisfaction on Firm’s Performance (2007) (17)
“Retail is detail! Give consumers a gift rather than a bundle”: Promotion framing and consumer product returns (2018) (16)
Consumers’ pre-launch awareness and preference on movie sales (2016) (16)
Performance-only measures vs. performance-expectation measures of service quality (2016) (16)
Heterogeneous dimensions of SERVQUAL (2018) (15)
Customer Value Co-Creation Behavior Scale (2017) (14)
The Effects of Advertising Context on Consumer Responses (1991) (13)
The Effects of Impression Management on Coupon Redemption across Cultures (2016) (13)
The Effects of Customer Satisfaction on Firm's Profitability and Value (2006) (11)
Direct and indirect approaches to advertising persuasion : Which is more effective? (1990) (10)
Inter-customer helping behaviors: a virtuous cycle or unwanted intrusion? (2021) (9)
Climbing down the ladder makes you play it safe: The effect of the status of a rejecter on product evaluation (2017) (9)
When the American dream fails: The effect of perceived economic inequality on present‐oriented behavior (2020) (9)
Antecedents and Consequences of Switching Costs:The Moderating Role of Service Subscription Types (2005) (9)
A Critical Review of Service Quality Research in Recent 10 years (2004∼2013) (2014) (9)
Antecedents and Consequences of Negative Consumption Emotion: Focused on the Regret and Disappointment (2005) (8)
International Advertising Strategies by NIC Multinationals: The Case of a Korean Firm (1994) (8)
When free gifts hurt the promoted product (2019) (8)
The Effects of Service Justice on Customer Badness Behavior - Mediating Roles of Negative Affectivity and Customer Commitment - (2004) (8)
Marketing in East Asia: A cross‐cultural perspective (1998) (8)
A composite measure of performance–expectation and performance-only measures (2017) (8)
Revisiting Attribute Diagnosticity in the Context of Product Typicality (1996) (8)
The Effects of Customer Citizenship Behavior and Badness Behavior on Perceived Service Quality, Customer Satisfaction, and Repurchase Intention (2005) (7)
The impact of self‐service versus interpersonal contact on customer–brand relationship in the time of frontline technology infusion (2021) (7)
The effect of perceived economic mobility on customer aggression toward service employees: A darker aspect of customer behavior (2019) (7)
Altruistic indulgence: people voluntarily consume high-calorie foods to make other people feel comfortable and pleasant (2018) (5)
Service Quality in the Public Sector: Seoul Service Index (2005) (5)
``The representation of affect in independent-and interdependent-based cultures'' (1999) (5)
Direct regression, reverse regression, and covariance structure analysis (1991) (5)
Terror management theory in dermatology: skin biopsy influences patient compliance. (2010) (4)
Determinants of perceived Innovativeness and Their Relationship with Intention of Product Adoption: Focusing on Consumers' Perspectives (2006) (4)
Development and Application of the Public-service Customer Satisfaction Index (PCSI) Model (2012) (4)
A Critical Review and Future Research Directions on Service Quality, Customer Satisfaction, Customer Loyalty, and Loyalty Program (2016) (4)
Gift for Myself : A Qualitative Study of Self-Gift Behavior in Korea (2013) (4)
When people low in social class become a persuasive source of communication: Social class of other donors and charitable donations (2020) (4)
The boomerang effect of brand personality congruency in a product-harm crisis (2020) (3)
Assessing Moderator Effects, Main Effects, and Simple Effects Without Collinearity Problems in Moderated Regression Models (2022) (3)
Give a Man a Fish or Teach Him to Fish (2016) (3)
Scratch my back and I will scratch yours: the impact of other customers on customer citizenship behaviour (2010) (3)
Is a gift on sale “heart-discounted”? Givers’ misprediction on the value of discounted gifts and the influence of service robots (2021) (3)
The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence (2019) (3)
Your Fake Smile Hurts My Heart: the Effect of Employee Authenticity and Manipulative Intent on Customer Perceived Value and Satisfaction (2015) (3)
Multiple Comparison and Cross-Validation in Evaluating Structural Equation Models (2015) (3)
An extraordinary journal for extraordinary ideas (3)
The Relative Influence of Ad Attitude and Brand Cognition on Brand Attitude in Comparative Advertising : Functional Products vs. Hedonic Products (2009) (3)
The development and validation of a customer value co-creation behavior scale (2010) (2)
Brand-Building Challenges in Overseas Markets for Korean Companies (1999) (2)
Mixed Products- How Adding Different Attributes Influences Consumer Perceptions and Product Evaluation (2013) (2)
The Effects of the Exchange Relationships between Service Organizations and Customers on Customer Citizenship Behavior: The Moderating Role of Customer Experience (2004) (2)
The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect : The Moderating Role of Social Anxiety (2018) (2)
When perspective-taking fails to inhibit customer aggression toward service employees (2021) (2)
The Effect of Product Compositions within a Web Page on Consumer Choice in Online Shopping: Focusing on Context Effects (2014) (1)
Overcoming the Cause Marketing Paradox: The Effect of Nostalgia on Charitable Giving and Happiness (2017) (1)
Where You Live Matters to Have the American Dream: The Impact of Collective Social Capital on Perceived Economic Mobility and the Moderating Role of Income (2021) (1)
What Brings Customer Gapjil? The Intertwined Effects of Perceived Economic Mobility, Self-Other Referent Priming, and Temporal Focus (2020) (1)
I will say “No” to that cookie: How imagined future self‐regulation drives current self‐regulation (2021) (1)
An Investigation of Consumers’ Belief Bias (2009) (1)
The linkages between alternative models measuring service quality (2021) (1)
When TV Advertisements Meet Internet Search Boxes - The Effects of Cross-Media Advertisements - (2010) (1)
Assessment of six alternative models of service quality (2022) (1)
An Investigation of the indirect effects of advertisements intended to change product attribute beliefs on attitudinal elements (1988) (1)
Seize the Deal, Or Return It Regretting the Gift You Lost: the Effect of Gift-With-Purchase Promotions on Product Return Intentions (2015) (1)
Effects of Customer Experience on Retailer Loyalty and Performance in an Omni-Channel Environment: Comparison between Department Stores and Discount Stores (2019) (1)
An Investigation into the Effects of Regret on Consumer Decision Making (2003) (1)
10-D: “What a Loss of a Freebie!”: Promotion Framing and Consumer Product Returns (2017) (0)
An Investigation into Selected Antecedents of Behavior Modification (1996) (0)
Assessing main effects in interactive regression models (1989) (0)
Antecedents Of Behavior Change (2015) (0)
Specification, evaluation, and interpretation of structural equation models (2011) (0)
An Investigation of the structure of expectancy-value attitude and it s implications (1988) (0)
Cultural Influence on Conspicuous Consumption and Pro-Social Behavior in Response to Social Exclusion and the Role of Communication Norms (2014) (0)
Dynamic Analysis of Customer Satisfaction Index (2010) (0)
The influence of frontline employee self‐disclosure about products in a retail store on customer trust in the retailer in the context of service encounters (2023) (0)
F4. Social Support First, Money Later: Perceived Economic Mobility Increases Happiness When Perceived Social Support Opens the Door (2018) (0)
Employee Commitment Measure (2015) (0)
The Effect of Innovation Orientation on the Performance of SMEs: Focusing on the Role of Business Model Innovation and Environmental Turbulence (2023) (0)
The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect (2018) (0)
Perceived Economic Mobility Increases Subjective Well‐Being When Perceived Social Support Opens the Door for Others (2022) (0)
New Perspectives in Attitude Research (1992) (0)
Customer Likeability Scale (2015) (0)
Event History Analysis of Behavior Modification (1997) (0)
Morning deals make me feel smart: Consumer evaluations of online sales promotions differ by time of day (2023) (0)
A Comprehensive Review of Customer Satisfaction, Service Quality and Customer Participation Behavior (2020) (0)
When Eco-labeling Backfires : The Differential Effects of Eco-labeling for Hedonic and Utilitarian Products (2022) (0)
Special Session Summary Lessons From Outstanding Companies (2005) (0)
Case studies of customer value creation behavior (2014) (0)
Korean-Standard Service Quality Index: Development and Application (2005) (0)
The Effects of Mortality Salience on the Acceptance of Expert Recommendations: Focused on Doctors’ Recommendations at Hospitals (2009) (0)
The Effect of Frame and Perceived Uncertainty on the Consumer Choice in the Gain Domain (2009) (0)
Employee-Customer Similarity Measure (2015) (0)
The Dynamic Effects of Customer Satisfaction and Referral on Firm Performance: Focusing on KCSI and KNPS (2010) (0)
The Effects of Prior Knowledge and Involvement on Consumer's Belief Inconsistency (2009) (0)
The Effects of Consumer Knowledge on Thinking Systems and Online Information Search Patterns: The Moderating Role of Product Price (2012) (0)
Assessing recommendation on a combination analysis of SERVPERF (or SERVQUAL) and IPA (2021) (0)
Development and Application of Service Quality Model for the New Paradigm: KS-SQI 3.0 (2022) (0)
The Dark Side of ‘Wisdom of Crowds’: Consumers’ Psychological and Behavioral Cost of Using Information of Many Others’ Choice (2019) (0)
Decomposing Main Effects in Moderated Regression Models (2023) (0)
Assessing moderation effects with a heterogeneous moderated regression analysis (2022) (0)
Is returning a product worth my time? The impact of time cues on consumer product returns (2022) (0)
Consumer Segmentation in Forecasting Movie Box-Office Performance Based on Dynamic Awareness and Preference (Ap) Measures (2011) (0)
Overcoming the Cause Marketing Paradox (2017) (0)
The Development and Application of an Online Service Quality Model: KS-eSQI (2021) (0)
Customer Participation Behavior Measure (2015) (0)
The role of other customers during self-service technology failure (2016) (0)
ロイヤルティ・プログラムが消費者の知覚価値、プログラム・ロイヤルティ、ブランド・ロイヤルティに与える影響 (2004) (0)
14-F: Free But Suspicious Gift Promotion: the Influence of Product-Gift Fit on Devaluating the Promoted Product (2017) (0)
Turnover Intention Measure (2015) (0)
Effects of Fit between Police Service Mission and Campaignʼs Social Cause on Attitude toward the Campaign and Trust in Police Service (2018) (0)
Local consumers’ reception of imported and domestic movies in the Korean movie market (2014) (0)
Customer Citizenship Behavior Measure (2015) (0)
When Freeing Yourself from the Illusion of Being Fair: The Effect of Consumers’ Subjective Socioeconomic Status on Gapjil Toward Service Employees and Its Psychological Mechanism (2022) (0)
Spillover Effects of Cross-Media Advertisements on the Advertised Brand from the Perspective of Brand Alliance : Focusing on the Combination of TV Advertisements with Internet Search Boxes- (2013) (0)
When the Poor Widow’s Two Mites Effect Is Greater than Bill Gates Million Dollar Effect (2015) (0)
TheInfluence of Other Customers on Customer Citizenship Behavior (2009) (0)
Effects of product placement(PPL) on the moderating role of involvement and perception of information regarding PPL (2004) (0)
The chain reaction effects of advertising on attitude (1987) (0)
Employee Satisfaction Measure (2015) (0)
The outcomes of internal service recovery effort (2012) (0)
How will Service Research Evolve in Korea?: Drawing Future Directions of Service Research from an Investigation across Academia and Industries (2016) (0)

This paper list is powered by the following services:

What Schools Are Affiliated With You Jae Yi?

You Jae Yi is affiliated with the following schools:

You Jae Yi's Academic­Influence.com Rankings

You Jae Yi's Degrees

Why Is You Jae Yi Influential?

You Jae Yi's Published Works

Published Works

What Schools Are Affiliated With You Jae Yi?

You Jae Yi's AcademicInfluence.com Rankings