You Jae Yi
#92,980
Most Influential Person Now
You Jae Yi's AcademicInfluence.com Rankings
You Jae Yimathematics Degrees
Mathematics
#4579
World Rank
#6481
Historical Rank
Statistics
#246
World Rank
#302
Historical Rank
Measure Theory
#402
World Rank
#588
Historical Rank

Download Badge
Mathematics
You Jae Yi's Degrees
- PhD Statistics Seoul National University
- Masters Statistics Seoul National University
- Bachelors Statistics Seoul National University
Why Is You Jae Yi Influential?
(Suggest an Edit or Addition)You Jae Yi's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- On the evaluation of structural equation models (1988) (20289)
- Assessing Construct Validity in Organizational Research (1991) (5639)
- Specification, evaluation, and interpretation of structural equation models (2012) (2589)
- A Critical review of consumer satisfaction (1989) (1785)
- Customer value co-creation behavior: scale development and validation (2013) (1074)
- Effects of loyalty programs on value perception, program loyalty, and brand loyalty (2003) (752)
- Multitrait-Multimethod Matrices in Consumer Research (1991) (682)
- What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty (2004) (641)
- On the Use of Structural Equation Models in Experimental Designs (1989) (580)
- State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage (1992) (467)
- Cognitive and affective priming effects of the context for print advertisements (1990) (463)
- Assessing method variance in multitrait-multimethod matrices: The case of self-reported affect and perceptions at work. (1990) (463)
- The Role of Culture and Gender in the Relationship between Positive and Negative Affect (1999) (454)
- An investigation into the role of intentions as mediators of the attitude-behavior relationship (1989) (410)
- Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention (2011) (331)
- The degree of intention formation as a moderator of the attitude-behavior relationship (1989) (289)
- The Effects of Contextual Priming in Print Advertisements (1990) (267)
- The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior (2008) (228)
- Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs (1998) (190)
- On the use of structural equation models in experimental designs: Two extensions (1991) (187)
- The impact of other customers on customer citizenship behavior (2013) (180)
- Assumptions of the Two-Step Approach to Latent Variable Modeling (1992) (178)
- Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge (1993) (172)
- Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty (2016) (141)
- The Determinants of Consumer Satisfaction: the Moderating Role of Ambiguity (1993) (137)
- The level of effort required for behaviour as a moderator of the attitude–behaviour relation (1990) (130)
- If employees “go the extra mile,” do customers reciprocate with similar behavior? (2008) (123)
- The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries (2018) (120)
- The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions (2011) (101)
- The electronic service quality model: The moderating effect of customer self‐efficacy (2008) (99)
- The Moderating Role of Confidence in Expectations and the Asymmetric Influence of Disconfirmation on Customer Satisfaction (2003) (94)
- Variety-Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes (2006) (83)
- An integrated model of customer social exchange relationship: the moderating role of customer experience (2009) (76)
- The antecedents and consequences of service customer citizenship and badness behavior (2006) (73)
- Appraisal processes in the enactment of intentions to use coupons (1992) (67)
- Helping Employees Deal With Dysfunctional Customers (2014) (65)
- Multitrait–multimethod matrices in consumer research: Critique and new developments (1993) (58)
- A review of customer citizenship behaviors in the service context (2019) (57)
- Direct regression, reverse regression, and covariance structure analysis (1991) (56)
- Brand Personality-Brand Identification-Brand Equity Model:An Exploratory Study on the Difference Between Users vs. Non-Users (2002) (45)
- Assumptions of the Two-Step Approach (1992) (38)
- The Effect of Shopping Emotions and Perceived Risk on Impulsive Buying: The Moderating Role of Buying Impulsiveness Trait (2008) (35)
- Do Consumption Goals Matter? The Effects of Online Loyalty Programs in the Satisfaction‐Loyalty Relation (2012) (34)
- The Role of Cultural Communication Norms in Social Exclusion Effects (2016) (33)
- Co-creation of background music: A key to innovating coffee shop management (2016) (31)
- The indirect effects of advertisements designed to change product attribute beliefs (1990) (31)
- Customer satisfaction in Asia (2018) (30)
- Taxonomy of Consumer Complaint Behavior: Replication and Extension (1997) (26)
- A Cross-National Comparison of Country-of-Origin Effects on Product Evaluations (1992) (25)
- Embarrassed customers: the dark side of receiving help from others (2017) (24)
- The role of other customers during self-service technology failure (2017) (23)
- Coupon Usage and the Theory of Reasoned Action (1991) (23)
- Testing Hypotheses About Methods, Traits, and Communalities in the Direct-Product Model (1992) (22)
- An Empirical Study on the Customer Reponses to Service Recovery in the Context of Service Failure (2005) (21)
- Local consumers’ reception of imported and domestic movies in the Korean movie market (2015) (20)
- Customer Value Creation Behavior (2014) (20)
- The Relationship of Customer Satisfaction, Adjusted Expectation and Repurchase Intention: The Moderating Role of Customer Loyalty (2002) (19)
- Segregation vs aggregation in the loyalty program: the role of perceived uncertainty (2013) (19)
- “Seize the Deal, or Return It Losing Your Free Gift”: The Effect of a Gift‐With‐Purchase Promotion on Product Return Intention (2017) (18)
- The Relative Effects of Three Dimensions of Service Quality on CS - A Comparative Study of Existing vs. Potential Customers - (2003) (18)
- The Influence of Contextual Priming on Advertising Effects (1991) (17)
- The Role of Customer Loyalty Variables in the Effects of Customer Satisfaction on Firm’s Performance (2007) (17)
- “Retail is detail! Give consumers a gift rather than a bundle”: Promotion framing and consumer product returns (2018) (16)
- Consumers’ pre-launch awareness and preference on movie sales (2016) (16)
- Performance-only measures vs. performance-expectation measures of service quality (2016) (16)
- Heterogeneous dimensions of SERVQUAL (2018) (15)
- Customer Value Co-Creation Behavior Scale (2017) (14)
- The Effects of Advertising Context on Consumer Responses (1991) (13)
- The Effects of Impression Management on Coupon Redemption across Cultures (2016) (13)
- The Effects of Customer Satisfaction on Firm's Profitability and Value (2006) (11)
- Direct and indirect approaches to advertising persuasion : Which is more effective? (1990) (10)
- Inter-customer helping behaviors: a virtuous cycle or unwanted intrusion? (2021) (9)
- Climbing down the ladder makes you play it safe: The effect of the status of a rejecter on product evaluation (2017) (9)
- When the American dream fails: The effect of perceived economic inequality on present‐oriented behavior (2020) (9)
- Antecedents and Consequences of Switching Costs:The Moderating Role of Service Subscription Types (2005) (9)
- A Critical Review of Service Quality Research in Recent 10 years (2004∼2013) (2014) (9)
- Antecedents and Consequences of Negative Consumption Emotion: Focused on the Regret and Disappointment (2005) (8)
- International Advertising Strategies by NIC Multinationals: The Case of a Korean Firm (1994) (8)
- When free gifts hurt the promoted product (2019) (8)
- The Effects of Service Justice on Customer Badness Behavior - Mediating Roles of Negative Affectivity and Customer Commitment - (2004) (8)
- Marketing in East Asia: A cross‐cultural perspective (1998) (8)
- A composite measure of performance–expectation and performance-only measures (2017) (8)
- Revisiting Attribute Diagnosticity in the Context of Product Typicality (1996) (8)
- The Effects of Customer Citizenship Behavior and Badness Behavior on Perceived Service Quality, Customer Satisfaction, and Repurchase Intention (2005) (7)
- The impact of self‐service versus interpersonal contact on customer–brand relationship in the time of frontline technology infusion (2021) (7)
- The effect of perceived economic mobility on customer aggression toward service employees: A darker aspect of customer behavior (2019) (7)
- Altruistic indulgence: people voluntarily consume high-calorie foods to make other people feel comfortable and pleasant (2018) (5)
- Service Quality in the Public Sector: Seoul Service Index (2005) (5)
- ``The representation of affect in independent-and interdependent-based cultures'' (1999) (5)
- Direct regression, reverse regression, and covariance structure analysis (1991) (5)
- Terror management theory in dermatology: skin biopsy influences patient compliance. (2010) (4)
- Determinants of perceived Innovativeness and Their Relationship with Intention of Product Adoption: Focusing on Consumers' Perspectives (2006) (4)
- Development and Application of the Public-service Customer Satisfaction Index (PCSI) Model (2012) (4)
- A Critical Review and Future Research Directions on Service Quality, Customer Satisfaction, Customer Loyalty, and Loyalty Program (2016) (4)
- Gift for Myself : A Qualitative Study of Self-Gift Behavior in Korea (2013) (4)
- When people low in social class become a persuasive source of communication: Social class of other donors and charitable donations (2020) (4)
- The boomerang effect of brand personality congruency in a product-harm crisis (2020) (3)
- Assessing Moderator Effects, Main Effects, and Simple Effects Without Collinearity Problems in Moderated Regression Models (2022) (3)
- Give a Man a Fish or Teach Him to Fish (2016) (3)
- Scratch my back and I will scratch yours: the impact of other customers on customer citizenship behaviour (2010) (3)
- Is a gift on sale “heart-discounted”? Givers’ misprediction on the value of discounted gifts and the influence of service robots (2021) (3)
- The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence (2019) (3)
- Your Fake Smile Hurts My Heart: the Effect of Employee Authenticity and Manipulative Intent on Customer Perceived Value and Satisfaction (2015) (3)
- Multiple Comparison and Cross-Validation in Evaluating Structural Equation Models (2015) (3)
- An extraordinary journal for extraordinary ideas (3)
- The Relative Influence of Ad Attitude and Brand Cognition on Brand Attitude in Comparative Advertising : Functional Products vs. Hedonic Products (2009) (3)
- The development and validation of a customer value co-creation behavior scale (2010) (2)
- Brand-Building Challenges in Overseas Markets for Korean Companies (1999) (2)
- Mixed Products- How Adding Different Attributes Influences Consumer Perceptions and Product Evaluation (2013) (2)
- The Effects of the Exchange Relationships between Service Organizations and Customers on Customer Citizenship Behavior: The Moderating Role of Customer Experience (2004) (2)
- The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect : The Moderating Role of Social Anxiety (2018) (2)
- When perspective-taking fails to inhibit customer aggression toward service employees (2021) (2)
- The Effect of Product Compositions within a Web Page on Consumer Choice in Online Shopping: Focusing on Context Effects (2014) (1)
- Overcoming the Cause Marketing Paradox: The Effect of Nostalgia on Charitable Giving and Happiness (2017) (1)
- Where You Live Matters to Have the American Dream: The Impact of Collective Social Capital on Perceived Economic Mobility and the Moderating Role of Income (2021) (1)
- What Brings Customer Gapjil? The Intertwined Effects of Perceived Economic Mobility, Self-Other Referent Priming, and Temporal Focus (2020) (1)
- I will say “No” to that cookie: How imagined future self‐regulation drives current self‐regulation (2021) (1)
- An Investigation of Consumers’ Belief Bias (2009) (1)
- The linkages between alternative models measuring service quality (2021) (1)
- When TV Advertisements Meet Internet Search Boxes - The Effects of Cross-Media Advertisements - (2010) (1)
- Assessment of six alternative models of service quality (2022) (1)
- An Investigation of the indirect effects of advertisements intended to change product attribute beliefs on attitudinal elements (1988) (1)
- Seize the Deal, Or Return It Regretting the Gift You Lost: the Effect of Gift-With-Purchase Promotions on Product Return Intentions (2015) (1)
- Effects of Customer Experience on Retailer Loyalty and Performance in an Omni-Channel Environment: Comparison between Department Stores and Discount Stores (2019) (1)
- An Investigation into the Effects of Regret on Consumer Decision Making (2003) (1)
- 10-D: “What a Loss of a Freebie!”: Promotion Framing and Consumer Product Returns (2017) (0)
- An Investigation into Selected Antecedents of Behavior Modification (1996) (0)
- Assessing main effects in interactive regression models (1989) (0)
- Antecedents Of Behavior Change (2015) (0)
- Specification, evaluation, and interpretation of structural equation models (2011) (0)
- An Investigation of the structure of expectancy-value attitude and it s implications (1988) (0)
- Cultural Influence on Conspicuous Consumption and Pro-Social Behavior in Response to Social Exclusion and the Role of Communication Norms (2014) (0)
- Dynamic Analysis of Customer Satisfaction Index (2010) (0)
- The influence of frontline employee self‐disclosure about products in a retail store on customer trust in the retailer in the context of service encounters (2023) (0)
- F4. Social Support First, Money Later: Perceived Economic Mobility Increases Happiness When Perceived Social Support Opens the Door (2018) (0)
- Employee Commitment Measure (2015) (0)
- The Effect of Innovation Orientation on the Performance of SMEs: Focusing on the Role of Business Model Innovation and Environmental Turbulence (2023) (0)
- The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect (2018) (0)
- Perceived Economic Mobility Increases Subjective Well‐Being When Perceived Social Support Opens the Door for Others (2022) (0)
- New Perspectives in Attitude Research (1992) (0)
- Customer Likeability Scale (2015) (0)
- Event History Analysis of Behavior Modification (1997) (0)
- Morning deals make me feel smart: Consumer evaluations of online sales promotions differ by time of day (2023) (0)
- A Comprehensive Review of Customer Satisfaction, Service Quality and Customer Participation Behavior (2020) (0)
- When Eco-labeling Backfires : The Differential Effects of Eco-labeling for Hedonic and Utilitarian Products (2022) (0)
- Special Session Summary Lessons From Outstanding Companies (2005) (0)
- Case studies of customer value creation behavior (2014) (0)
- Korean-Standard Service Quality Index: Development and Application (2005) (0)
- The Effects of Mortality Salience on the Acceptance of Expert Recommendations: Focused on Doctors’ Recommendations at Hospitals (2009) (0)
- The Effect of Frame and Perceived Uncertainty on the Consumer Choice in the Gain Domain (2009) (0)
- Employee-Customer Similarity Measure (2015) (0)
- The Dynamic Effects of Customer Satisfaction and Referral on Firm Performance: Focusing on KCSI and KNPS (2010) (0)
- The Effects of Prior Knowledge and Involvement on Consumer's Belief Inconsistency (2009) (0)
- The Effects of Consumer Knowledge on Thinking Systems and Online Information Search Patterns: The Moderating Role of Product Price (2012) (0)
- Assessing recommendation on a combination analysis of SERVPERF (or SERVQUAL) and IPA (2021) (0)
- Development and Application of Service Quality Model for the New Paradigm: KS-SQI 3.0 (2022) (0)
- The Dark Side of ‘Wisdom of Crowds’: Consumers’ Psychological and Behavioral Cost of Using Information of Many Others’ Choice (2019) (0)
- Decomposing Main Effects in Moderated Regression Models (2023) (0)
- Assessing moderation effects with a heterogeneous moderated regression analysis (2022) (0)
- Is returning a product worth my time? The impact of time cues on consumer product returns (2022) (0)
- Consumer Segmentation in Forecasting Movie Box-Office Performance Based on Dynamic Awareness and Preference (Ap) Measures (2011) (0)
- Overcoming the Cause Marketing Paradox (2017) (0)
- The Development and Application of an Online Service Quality Model: KS-eSQI (2021) (0)
- Customer Participation Behavior Measure (2015) (0)
- The role of other customers during self-service technology failure (2016) (0)
- ロイヤルティ・プログラムが消費者の知覚価値、プログラム・ロイヤルティ、ブランド・ロイヤルティに与える影響 (2004) (0)
- 14-F: Free But Suspicious Gift Promotion: the Influence of Product-Gift Fit on Devaluating the Promoted Product (2017) (0)
- Turnover Intention Measure (2015) (0)
- Effects of Fit between Police Service Mission and Campaignʼs Social Cause on Attitude toward the Campaign and Trust in Police Service (2018) (0)
- Local consumers’ reception of imported and domestic movies in the Korean movie market (2014) (0)
- Customer Citizenship Behavior Measure (2015) (0)
- When Freeing Yourself from the Illusion of Being Fair: The Effect of Consumers’ Subjective Socioeconomic Status on Gapjil Toward Service Employees and Its Psychological Mechanism (2022) (0)
- Spillover Effects of Cross-Media Advertisements on the Advertised Brand from the Perspective of Brand Alliance : Focusing on the Combination of TV Advertisements with Internet Search Boxes- (2013) (0)
- When the Poor Widow’s Two Mites Effect Is Greater than Bill Gates Million Dollar Effect (2015) (0)
- TheInfluence of Other Customers on Customer Citizenship Behavior (2009) (0)
- Effects of product placement(PPL) on the moderating role of involvement and perception of information regarding PPL (2004) (0)
- The chain reaction effects of advertising on attitude (1987) (0)
- Employee Satisfaction Measure (2015) (0)
- The outcomes of internal service recovery effort (2012) (0)
- How will Service Research Evolve in Korea?: Drawing Future Directions of Service Research from an Investigation across Academia and Industries (2016) (0)
This paper list is powered by the following services:
What Schools Are Affiliated With You Jae Yi?
You Jae Yi is affiliated with the following schools: