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Who are the most influential people in world?

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Note: These rankings dynamically change as our AI learns new things and new publications and citations are made. Academics are actively researching and publishing new insights, leaving our measure of more recent influence subject to continual adjustments. While we delay real-time changes for quality assurance reasons, be not surprised as you see our rankings change over time.

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Gender designations here are based off data sourced from Wikidata.

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List of the most influential people in Marketing, for the years 2010 – 2020

Philip Kotler
# 1
Philip Kotler

1931 - Present (89 years)

#9503 person's overall influence

Philip Kotler is an American marketing author, consultant, and professor; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University . He gave the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media

Bill Gates
# 2
Bill Gates

1955 - Present (65 years)

#81 person's overall influence

William Henry Gates III is an American business magnate, software developer, and philanthropist. He is best known as the co-founder of Microsoft Corporation. During his career at Microsoft, Gates held the positions of chairman, chief executive officer , president and chief software architect, while also being the largest individual shareholder until May 2014. He is one of the best-known entrepreneurs and pioneers of the microcomputer revolution of the 1970s and 1980s.

Jan Koum
# 3
Jan Koum

1976 - Present (44 years)

#92501 person's overall influence

Jan Koum is a Ukrainian American billionaire entrepreneur and computer programmer. He is the co-founder and was the CEO of WhatsApp, a mobile messaging application which was acquired by Facebook Inc. in February 2014 for US$19.3 billion.

Oprah Winfrey
# 4
Oprah Winfrey

1954 - Present (66 years)

#409 person's overall influence

Oprah Gail Winfrey is an American talk show host, television producer, actress, author, and philanthropist. She is best known for her talk show, The Oprah Winfrey Show, broadcast from Chicago, which was the highest-rated television program of its kind in history and ran in national syndication for 25 years from 1986 to 2011. Dubbed the "Queen of All Media", she was the richest African American of the 20th century and North America's first black multi-billionaire, and she has been ranked the greatest black philanthropist in American history. By 2007, she was sometimes ranked as the most influe...

# 5
Joseph Assaf

1944 - Present (76 years)

#197491 person's overall influence

Joseph Assaf is an Australian businessman and expert in the field of communication to multicultural audiences. He became a Member of the Order of Australia in the Queen's birthday 2010 honor list for his work in this field. In 2014, he received the Lifetime Achievement Award from the Australian Migration and Settlement Council and in 2018, was made an Officer of the Order of Australia for distinguished service to multiculturalism, and to business, as a supporter of community education projects for people from linguistically diverse backgrounds, and to cultural harmony and inclusion. He is ...

Brian Acton
# 6
Brian Acton

1972 - Present (48 years)

#13452 person's overall influence

Brian Acton is an American computer programmer and Internet entrepreneur. Acton is the executive chairman of the Signal Foundation, which he co-founded with Moxie Marlinspike in 2018.

Paula Deen
# 7
Paula Deen

1947 - Present (73 years)

#56344 person's overall influence

Paula Ann Hiers Deen is an American TV personality and cooking show host. Deen resides in Savannah, Georgia, where she owns and operates The Lady & Sons restaurant and Paula Deen's Creek House with her sons, Jamie and Bobby Deen. She has published fifteen cookbooks. Though married since 2004 to Michael Groover, she uses the last name Deen, from her first marriage.

Mark Zuckerberg
# 8
Mark Zuckerberg

1984 - Present (36 years)

#308 person's overall influence

Mark Elliot Zuckerberg is an American media magnate, internet entrepreneur, and philanthropist. He is known for co-founding Facebook, Inc. and serves as its chairman, chief executive officer, and controlling shareholder. He also is a co-founder of the solar sail spacecraft development project Breakthrough Starshot and serves as one of its board members.

Seth Godin
# 9
Seth Godin

1960 - Present (60 years)

#7365 person's overall influence

Seth W. Godin is an American author and former dot com business executive.

# 10
Frieda Rapoport Caplan

1923 - 2020 (97 years)

#355117 person's overall influence

Frieda Rapoport Caplan was an American businesswoman who was the founder of Frieda's Inc., a specialty produce company in Los Alamitos, California. She created the specialty produce industry in the United States and revolutionized the fresh produce industry.

Richard Branson
# 11
Richard Branson

1950 - Present (70 years)

#642 person's overall influence

Sir Richard Charles Nicholas Branson is an English business magnate, investor, author and former philanthropist. He founded the Virgin Group in the 1970s, which controls more than 400 companies in various fields.

Jack Dorsey
# 12
Jack Dorsey

1976 - Present (44 years)

#4042 person's overall influence

Jack Patrick Dorsey is an American technology entrepreneur and philanthropist who is the co-founder and CEO of Twitter, and the founder and CEO of Square, a financial paymentss company.

Calvin Klein
# 13
Calvin Klein

1942 - Present (78 years)

#3278 person's overall influence

Calvin Richard Klein is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and jewellery.

# 14
Doug Bowser

1965 - Present (55 years)

#75293 person's overall influence

Doug Bowser is an American businessman. He currently serves as the president of Nintendo of America, succeeding Reggie Fils-Aimé in 2019. He has previously worked for Procter & Gamble and Electronic Arts.

Ryan Holiday
# 15
Ryan Holiday

1987 - Present (33 years)

#100285 person's overall influence

Ryan Holiday is an American marketer and author. He is the former director of marketing for American Apparel and a media columnist and editor-at-large for the New York Observer.

Kylie Jenner
# 16
Kylie Jenner

1997 - Present (23 years)

#31587 person's overall influence

Kylie Kristen Jenner is an American media personality, socialite, model, and businesswoman. She has starred in the E! reality television series Keeping Up with the Kardashians since 2007 and is the founder and owner of cosmetic company Kylie Cosmetics.

Reggie Fils-Aimé
# 17
Reggie Fils-Aimé

1961 - Present (59 years)

#35587 person's overall influence

Reginald Fils-Aimé is an American businessman, most recognized as the former president and chief operating officer of Nintendo of America, the North American division of the Japanese video game company Nintendo, from 2006 to 2019, succeeding Tatsumi Kimishima. Prior to his promotion to President and COO, Fils-Aimé was Executive Vice President of Sales and Marketing.

Steven Spielberg
# 18
Steven Spielberg

1946 - Present (74 years)

#267 person's overall influence

Steven Allan Spielberg is an American film director, producer, and screenwriter. He is considered one of the founding pioneers of the New Hollywood era and one of the most popular directors and producers in film history. Spielberg started in Hollywood directing television and several minor theatrical releases. He became a household name as the director of Jaws , which was critically and commercially successful and is considered the first summer blockbuster. His subsequent releases focused typically on science fiction/adventure films such as Close Encounters of the Third Kind , Raiders of the

Gary Vaynerchuk
# 19
Gary Vaynerchuk

1975 - Present (45 years)

#46765 person's overall influence

Gary Vaynerchuk is a Belarusian-American entrepreneur, New York Times bestselling author, speaker, and Internet personality. He is a co-founder of Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company, VaynerX, and as CEO of VaynerX subsidiary, VaynerMedia.

# 20
Michael Jordan

1963 - Present (57 years)

# 21
Pharrell Williams

1973 - Present (47 years)

Pharrell Lanscilo Williams is an American singer, rapper, songwriter, record producer, fashion designer, and entrepreneur. With close friend Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he has produced singles for various recording artists. In 1999, he became the lead vocalist of the band N.E.R.D., which he formed with Hugo and Shay Haley.

# 22
Zhang Dayi

1988 - Present (32 years)

#194994 person's overall influence

Zhang Dayi is a fashion entrepreneur/ designer who is a very successful internet celebrity on Sina Weibo and other sites in China. Her business is called Wuhuanxide Yichu

Yvon Chouinard
# 23
Yvon Chouinard

1938 - Present (82 years)

#29377 person's overall influence

Yvon Chouinard is an American rock climber, environmentalist, and outdoor industry billionaire businessman. His company, Patagonia, is known for its environmental focus.

Ashton Kutcher
# 24
Ashton Kutcher

1978 - Present (42 years)

#4825 person's overall influence

Christopher Ashton Kutcher is an American actor, producer, and entrepreneur. He began his acting career portraying Michael Kelso in sitcom That '70s Show . He made his film debut in the romantic comedy Coming Soon , followed by the comedy film Dude, Where's My Car? , which was a box office hit. In 2003, Kutcher moved into romantic comedies, appearing in that year's Just Married and My Boss's Daughter. In 2003, he created and produced the television series Punk'd, also serving as host for the first eight of its ten seasons. In 2004, Kutcher starred in the lead role of the psychological film T...

Martha Stewart
# 25
Martha Stewart

1941 - Present (79 years)

#1992 person's overall influence

Martha Helen Stewart is an American retail businesswoman, writer, television personality, and former model. As founder of Martha Stewart Living Omnimedia, she gained success through a variety of business ventures, encompassing publishing, broadcasting, merchandising and e-commerce. She has written numerous bestselling books, is the publisher of Martha Stewart Living magazine and hosted two syndicated television programs: Martha Stewart Living, which ran from 1993 to 2004, and Martha, which ran from 2005 to 2012.

Tim Cook
# 26
Tim Cook

1960 - Present (60 years)

#2142 person's overall influence

Timothy Donald Cook is an American business executive, philanthropist and industrial engineer. Cook is the chief executive officer of Apple Inc., and previously served as the company's chief operating officer under its cofounder Steve Jobs.

Phil Knight
# 27
Phil Knight

1938 - Present (82 years)

#5797 person's overall influence

Philip Hampson Knight , is an American billionaire businessman. He is the co-founder and chairman emeritus of Nike, Inc., and was previously chairman and CEO of the company. As of July 23, 2020, Knight was ranked by Forbes as the 26th richest person in the world, with an estimated net worth of US$39.2 billion. He is also the owner of the stop motion film production company Laika.

Elon Musk
# 28
Elon Musk

1971 - Present (49 years)

#449 person's overall influence

Elon Reeve Musk is a business magnate, industrial designer, engineer, and philanthropist. He is the founder, CEO, CTO and chief designer of SpaceX; early investor, CEO and product architect of Tesla, Inc.; founder of The Boring Company; co-founder of Neuralink; and co-founder and initial co-chairman of OpenAI. He was elected a Fellow of the Royal Society in 2018. In 2018, he was ranked 25th on the Forbes list of The World's Most Powerful People, and was ranked joint-first on the Forbes list of the Most Innovative Leaders of 2019. As of September 2, 2020, his net worth was estimated by Forb

Don Garber
# 29
Don Garber

1957 - Present (63 years)

#31793 person's overall influence

Don Garber has served as the Commissioner of Major League Soccer since 1999. Garber is also the CEO of Soccer United Marketing and a member of the United States Soccer Federation board of directors.

Evan Sharp
# 30
Evan Sharp

1982 - Present (38 years)

#201235 person's overall influence

Evan Sharp is an American billionaire Internet entrepreneur. He is the co-founder and chief design and creative officer of Pinterest, a visual discovery engine. He joined the company's board of directors in March 2019.

# 31
Michael Payne

1958 - Present (62 years)

#91808 person's overall influence

Michael Robert Payne is an English and Irish marketing executive and author, for many years head of the marketing division of the International Olympic Committee and from 2012 with Formula One Group. He is the author of the 2005 book Olympic Turnaround and contributes widely to the media on sports business issues.

# 32
Kayla Itsines

1991 - Present (29 years)

#304355 person's overall influence

Kayla Itsines is an Australian personal trainer, author, and entrepreneur with Greek heritage. She is the creator of a series of fitness ebooks titled Bikini Body Guides, and a meal-planning and workout app, Sweat with Kayla. In 2016, Sweat with Kayla generated more revenue than any other fitness app.

Jonah Peretti
# 33
Jonah Peretti

1974 - Present (46 years)

#26042 person's overall influence

Jonah H. Peretti is an Internet entrepreneur, a co-founder and the CEO of BuzzFeed, co-founder of The Huffington Post, and developer of reblogging under the project "Reblog".

# 34
Jimmy Wales

1966 - Present (54 years)

#582 person's overall influence

Jimmy Donal "Jimbo" Wales is an American-British Internet entrepreneur. He is a co-founder of the online non-profit encyclopedia Wikipedia and the for-profit web hosting company Wikia .

Donald Trump Jr.
# 35
Donald Trump Jr.

1977 - Present (43 years)

#2462 person's overall influence

Donald John Trump Jr. is an American businessman and former reality television personality. He is the eldest child of US president Donald Trump and businesswoman Ivana Trump.

Sheryl Sandberg
# 36
Sheryl Sandberg

1969 - Present (51 years)

#3352 person's overall influence

Sheryl Kara Sandberg is the chief operating officer of Facebook, the founder of LeanIn.Org, and a philanthropist. In June 2012, she was elected to Facebook's board of directors, becoming the first woman to serve on its board. Before she joined Facebook as its COO, Sandberg was vice president of global online sales and operations at Google, and was involved in its philanthropic arm Google.org. Before that, Sandberg served as chief of staff for United States Secretary of the Treasury, Lawrence Summers.

Frank Thelen
# 37
Frank Thelen

1975 - Present (45 years)

#168170 person's overall influence

Frank Thelen is a German businessman, investor and author based in Bonn, Germany.

Sophia Amoruso
# 38
Sophia Amoruso

1984 - Present (36 years)

#164217 person's overall influence

Sophia Christina Amoruso is an American businesswoman. Amoruso was born in San Diego, California and moved to Sacramento, California after High school, soon after relocating to San Francisco. Amoruso founded Nasty Gal, a women's fashion retailer, which went on to be named one of "the fastest growing companies" by Inc. Magazine in 2012. In 2016, she was named one of the richest self-made women in the world by Forbes. However, Nasty Gal filed for bankruptcy, decimating her fortune. In 2014 Amoruso founded Girlboss Media, a company that creates content for women in the millennial generation to ...

Mathias Döpfner
# 39
Mathias Döpfner

1963 - Present (57 years)

#173843 person's overall influence

Mathias Döpfner is a German business executive and journalist, who is the CEO of media group Axel Springer SE and president of the Federation of German Newspaper Publishers .

Howard Schultz
# 40
Howard Schultz

1953 - Present (67 years)

#7268 person's overall influence

Howard D. Schultz is an American businessman. He served as the chairman and chief executive officer of the Starbucks Coffee Company from 1986 to 2000, and then again from 2008 to 2017. Schultz also owned the Seattle SuperSonics basketball team from 2001 to 2006.

Tatsumi Kimishima
# 41
Tatsumi Kimishima

1950 - Present (70 years)

#27610 person's overall influence

is a Japanese businessman and a former president of Nintendo. He was formerly the president of Nintendo of America from January 2002, succeeding Minoru Arakawa, until Reggie Fils-Aimé took his place in May 2006. He was promoted to managing director in June 2013 and was named the fifth president of the company in September 2015, succeeding Satoru Iwata, who died in July 2015. In June 2018, Kimishima stepped down as president and was succeeded by Shuntaro Furukawa.

Casey Neistat
# 42
Casey Neistat

1981 - Present (39 years)

#121197 person's overall influence

Casey Owen Neistat is an American YouTube personality, filmmaker, vlogger, actor and co-founder of the multimedia company Beme, which was later acquired by CNN. In 2018, he founded 368, a creative space for creators to collaborate and influence each other.

# 43
Li Ning

1963 - Present (57 years)

Li Ning is a retired Chinese gymnast and businessman. He founded the eponymous sportswear company Li-Ning.

Magnus Walker
# 44
Magnus Walker

1967 - Present (53 years)

#362252 person's overall influence

Magnus Walker is a British former fashion designer and car collector. He emigrated to the United States in 1986 at the age of nineteen, after dropping out of school and finding it difficult to find work or direction at home in the United Kingdom. He accidentally fell into the fashion business and eventually established a clothing brand with his late wife, Karen Caid Walker. They called their brand 'Serious'. The brand eventually fizzled out in the early 2000s. Having been fascinated with Porsche since childhood, he started collecting and customising vintage Porsches, mostly of the 911 model.

Andy Puddicombe
# 45
Andy Puddicombe

1972 - Present (48 years)

#256364 person's overall influence

Andy Puddicombe is an English author, public speaker and a teacher of meditation and mindfulness. He is the co-founder of Headspace, alongside Richard Pierson, a digital health company that provides guided meditation training and mindfulness for its users.

# 46
Scott Galloway

1964 - Present (56 years)

#127438 person's overall influence

Scott Galloway is a professor of marketing at the New York University Stern School of Business, and a public speaker, author, and entrepreneur.

Bob Iger
# 47
Bob Iger

1951 - Present (69 years)

#5886 person's overall influence

Robert Allen Iger is an American business executive who is Executive Chairman of The Walt Disney Company. He was CEO from 2005 to 2020. Before working for Disney, Iger served as the President of ABC Television from 1994 to 1995, and as President/COO of Capital Cities/ABC, Inc. from 1995 until Disney's acquisition of the company in 1996.

# 48
Talib Kweli

1975 - Present (45 years)

Talib Kweli Greene is an American rapper, entrepreneur, and activist. Kweli earned recognition early on through his collaboration with fellow Brooklyn rapper Mos Def, when they formed the group Black Star. Kweli's musical career continued with solo success including collaborations with producers and rappers Kanye West, Just Blaze, and Pharrell Williams. His most recent solo album is titled Radio Silence, released in 2017. In 2011, Kweli founded his own record label, Javotti Media.

Steve Ballmer
# 49
Steve Ballmer

1956 - Present (64 years)

#2564 person's overall influence

Steven Anthony Ballmer is an American businessman and investor who served as the chief executive officer of Microsoft for fourteen years from 2000 to 2014. Ballmer is the current owner of the Los Angeles Clippers of the National Basketball Association . As of July 2020, Forbes estimates his personal wealth at US$71.4 billion, ranking him the 11th richest person in the world.

Beth Comstock
# 50
Beth Comstock

1960 - Present (60 years)

#206797 person's overall influence

Elizabeth "Beth" Comstock is an American business executive. She is a former vice chair of General Electric. She operated GE Business Innovations, which developed new businesses, markets and service models; drives brand value and partners to enhance GE's inventive culture. This unit includes GE Lighting, Current, GE Ventures & Licensing and GE sales, marketing and communications.