Don E. Schultz

Q: What Schools Are Affiliated With Don E. Schultz

Don E. Schultz is affiliated with the following schools: Northwestern University , Northwestern University, Michigan State University, University of Oklahoma

Don E. Schultz's AcademicInfluence.com Rankings

Don E. Schultz

Business

#33

World Rank

#38

Historical Rank

#22

USA Rank

Marketing

World Rank

Historical Rank

USA Rank

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Why Is Don E. Schultz Influential?

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According to Wikipedia, Don Edward Schultz was Professor Emeritus of Service at Northwestern University's Medill School. He was most notable for his research and writing on integrated marketing communications . Education and early career Schultz earned a Bachelor of Business Administration from University of Oklahoma in 1957, a master's degree in advertising from Michigan State University in 1975, and a PhD in mass media from Michigan State in 1977. Schultz began his career in publication sales and management. In 1965, he joined the firm of Tracy-Locke Advertising and Public Relations based in Dallas, Texas, where he gained skills in advertising and marketing communications.

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Don E. Schultz's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Social media and consumer engagement: a review and research agenda (2016) (270)
Social media's slippery slope: challenges, opportunities and future research directions (2013) (269)
Integrated marketing communications (1993) (253)
A Multi-Country Comparison of the Drive for IMC (1999) (229)
Integrated marketing communications in U.S. advertising agencies: an exploratory study (1997) (188)
Communicating Globally: An Integrated Marketing Approach (2000) (187)
The New Marketing Paradigm: Integrated Marketing Communications (1996) (174)
Customer/Brand Loyalty in an Interactive Marketplace (2000) (169)
The inevitability of integrated communications (1996) (161)
Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing (2003) (154)
The elaboration likelihood model: review, critique and research agenda (2014) (146)
A Response to ‘Theoretical Concept or Management Fashion’ (2000) (138)
Simultaneous media usage: a critical consumer orientation to media planning (2004) (127)
IMC: New horizon/false dawn for a marketplace in turmoil? (2009) (119)
Strategic Brand Communication Campaigns (1999) (112)
The evolution of IMC: IMC in a customer-driven marketplace (2009) (105)
An inside-out approach to integrated marketing communication (2008) (101)
Integrated Marketing Communications: Practice Leads Theory (2008) (100)
Raising the Corporate Umbrella (2001) (99)
Simultaneous Media Experience and Synesthesia (2005) (97)
The Role Of Transactional Versus Relational Data In IMC Programs: Bringing Customer Data Together (2004) (82)
Will agencies ever “get” (or understand) IMC? (2004) (78)
Managing the Changes in Corporate Branding and Communication: Closing and Re-opening the Corporate Umbrella (2004) (77)
Integrated Corporate and Product Brand Communication (1) (2003) (69)
The Future of Advertising or Whatever We're Going to Call It (2016) (59)
Interactive Psychographics: Cross-Selling in the Banking Industry (2002) (56)
IMC - A UK Ad' Agency Perspective (1998) (53)
Leveraging Customer Information to Develop Sequential Communication Strategies: (2002) (49)
The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace (2013) (46)
Redefining neuromarketing as an integrated science of influence (2015) (45)
Raising the corporate umbrella : corporate communication in the 21st century (2001) (44)
Understanding consumer-created media synergy (2011) (42)
From CM to CRM to CN2: A Research Agenda for the Marketing Communications Transition (2012) (38)
Does Traditional Advertising Theory Apply to the Digital World? (2015) (38)
Twenty years of IMC (2014) (37)
Determining how brand communication works in the short and long terms (1998) (37)
The relationship between self-report of depression and media usage (2014) (37)
Building an internal marketing management calculus (2004) (36)
Implementing the ‘connect the dots’ approach to marketing communication (2004) (34)
Integrated Marketing Communications and How it Relates to Traditional Media Advertising (1999) (34)
Brand wars: consumer–brand engagement beyond client–agency fights (2016) (33)
Rethinking Brand Loyalty in an Age of Interactivity (2012) (30)
Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data (2006) (30)
Media synergy: The next frontier in a multimedia marketplace (2006) (30)
U.S. online shopping: Facts, fiction, hopes and dreams (2015) (28)
In Search of a Theory of Integrated Marketing Communication (2007) (28)
“Someone Should Do Something”: Replication and an Agenda for Collective Action (2016) (25)
Beyond brand loyalty: Brand sustainability (2015) (24)
Media synergy comes of age — Part 2 (2009) (24)
Organizational processes for B2B services IMC data quality (2014) (23)
Media synergy comes of age — Part I (2009) (22)
Understanding customer brand engagement behaviors in today's interactive marketplace (2011) (21)
Building Customer-brand Relationships (2009) (21)
Above or Below the Line (2015) (21)
Marketing Management: Analysis, Planning and Control, 4th Edition, Philip Kotler. Prentice-Hall, Inc., Englewood Cliffs, N.J. (1980), 722 pp (1980) (20)
Sales promotion influencing consumer brand preferences/purchases (2014) (20)
Brand preference being challenged (2014) (20)
Integrated Marketing Communication Research (2014) (19)
IMC in digitally-empowering contexts: the emerging role of negotiated brands (2019) (19)
Market brand equity: lost in terminology and techniques? (2016) (18)
Discovering India's three levels of luxury consumption: An exploratory research to find a conceptual framework (2018) (18)
Perils of Using OLS to Estimate Multimedia Communications Effects (2007) (17)
Reimagining branding for the new B2B digital marketplace (2015) (16)
How digital platforms influence luxury purchase behavior in India? (2019) (16)
Papers: Building an internal marketing management calculus (2004) (16)
Analyzing sales Promotion: Text and Cases (1987) (15)
Reshaping the boundaries of marketing communication to bond with consumers (2015) (14)
Consumers’ perceptions of direct marketing techniques (1987) (14)
Maintenance person or architect? (2010) (13)
IMC in an emerging economy: the Chinese perspective (2016) (12)
Exploring luxury brand country of origin impact on purchasing behaviors in India: A conceptual framework (2015) (12)
Media Generations: Media Allocation in a Consumer-Controlled Marketplace (2008) (12)
Measuring Return on Brand Communication (2002) (11)
Interactivity, Marketing Communication, and Emerging Markets: A Way Forward (2017) (11)
Consumer-driven media planning and buying (2018) (10)
From the editor (1994) (10)
The role of integrated communication in the interactive age (2001) (9)
Advancing a Citizenship Approach to Corporate Branding: A Societal View (2017) (9)
How U.S. consumers view in-store promotions (2011) (9)
Measuring returns on marketing 2000 and communications investments (1999) (9)
Opinion Piece: The next generation of integrated marketing communication (2003) (8)
Solving Marketing Problems With an Integrated Process (2009) (8)
A reader in marketing communications (2005) (8)
An exploratory study of a technique to identify consumers’ perceived differences in catalogs (1988) (7)
Consumer Retailer Preference and Facebook: Friends or Foes? (2012) (6)
From the editor: Will the information highway be filled with cyberjunk and roadkill? (1994) (6)
Killing Brands … Softly (2013) (6)
From the editor (1990) (5)
From the editor (1995) (5)
RETAILERS IN CONTROL: THE IMPACT OF RETAIL TRADE CONCENTRATION (1984) (5)
Integrated marketing communications in U.S. advertising (1997) (5)
Communications Between Organizations And Their Markets In Emerging Economies: A Research Agenda (2010) (5)
Best Practice: Integrated Marketing Communications (2012) (5)
Retail Communities: Customer-Driven Retailing (2009) (5)
A Comparative Study of Radio Audience Measurement Methodology (1978) (5)
Asia Branding: Connecting Brands, Consumers and Companies (2016) (5)
From the editor (1995) (5)
Employee Brand Support, Transformational Leadership and Brand-Centred Training of Academic Staff in Business Schools (2017) (4)
The Product Manager, An Idea Whose Time Has Gone (1989) (4)
Flipping the Value Creation Model (2016) (4)
Extending the Extended Self in the Digital World (2014) (4)
Brand equity: Both ends of the spectrum (2003) (4)
Filling in The Gaps or Plugging The Holes?: Why the Academic Advertising Research Model Needs Maintenance (2008) (4)
The elaboration likelihood model in the new millennium : an exploration study (2010) (4)
Replication and George the Galapagos tortoise (2019) (4)
MEDIA CONSUMpTION AND CONSUMER pURCHASING Conne Cting the dots … finally (2006) (3)
Raising the corporate umbrella — the 21st-century need (2001) (3)
Redesigning marketing to fit a different marketplace (2003) (3)
Will direct marketing change communication theory (1992) (3)
Introduction: The evolution of IMC: IMC in a customer-driven marketplace (2011) (3)
From the editor (1987) (2)
The Use of Multiple Media by Social Media Users (2014) (2)
Brands and Consumer Relationships (2015) (2)
International marketing communication as the global marketing change agent (2012) (2)
From the editor (1994) (2)
B2B marketing communication in a transformational marketplace (2012) (2)
From the editor (1995) (2)
From Advertising to Integrated Marketing Communications (2020) (2)
From the editor (1995) (2)
From the editor: The next big boom in direct marketing (1989) (2)
From the editor: Moving with the times (1997) (2)
From the editor (1989) (1)
The conceptual bridge between corporate and marketing communications (2013) (1)
Moving Marketing Communication Measurement Inside (2003) (1)
Introduction to Asia Branding: Connecting Brands, Consumers and Companies (2017) (1)
Closing and re-opening the corporate umbrella (2001) (1)
Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding (2016) (1)
Measuring the value of the corporate brand (2001) (1)
Using Preference Mapping to Pretest Promotion Executions (1985) (1)
Too much of a good thing (1988) (1)
Marketing Communication Measurement in a Transformational Marketplace (2010) (1)
From the editor: The need to link, lock, and learn (1997) (1)
But, are we doing research on the right things? (1991) (1)
From the Editor (1996) (1)
From the editor (1991) (1)
Consumer research, retailers and robots (2017) (1)
The Response Surface Process for Optimal Allocation of Media Budgets (2011) (1)
From the editor (1991) (1)
From the editor: Efficiency versus effectiveness (1990) (1)
Media usage patterns of social media users (2015) (1)
The new 'P's of marketing (2015) (1)
The same, but different (2013) (1)
Understanding the new, Negotiated Phase of Relationship Marketing: A Proposed Research Agenda (2017) (1)
Marketing Communication: Radical or Rational Change? (2015) (1)
From the editor (1991) (1)
From the editor (1988) (1)
Using big data file fusion to determine the effects of social media on retail brand preference (2014) (1)
Testing the Internal Marketing Model: An Empirical Analysis of the Relationship between Employee Attitudes, Customer Attitudes and Customer Spending (2007) (1)
Segmenting consumers based on willingness to share data for marketing purposes (2020) (0)
Editorial Board (2017) (0)
Does Culture Drive Social Media Strategy (2011) (0)
The Role of Country of Origin on Purchase Behavior of Luxury Brands: A Conceptual Framework from India (2016) (0)
From the editor (1993) (0)
Integrated Marketing Communications in Australia: An Ad Agency Perspective (1998) (0)
Exploring Factors Behind Brand Switching Amongst Youngsters in Singapore: The Case of Smartphones (2017) (0)
Teaching the Advertising Campaigns Course for Fun and Profit. (1977) (0)
Redirecting Our Communication Objectives (2018) (0)
The Rise of an Emerging Brand in the Mobile Landscape: A Case Study of Samsung Galaxy (2017) (0)
Chinese Consumers Gravitating to Chinese Apparel, but Foreign Retailers Dominate Fast Food and Grocery (2011) (0)
Vision, values, intellectual property and assets (2001) (0)
Filling the gaps for plugging the holes? Why the academic advertising research model maintenance (2008) (0)
The Impulsivity Challenge (2016) (0)
Investing in Customers, Not Marketing Communication (2015) (0)
Reinventing marcom for the new marketplace (2013) (0)
How to Get Your First Copywriting Job: Wasserman, Dick. New York: Center for Advancement of Advertising, 1985. 219 Pp. $19.95 (1987) (0)
Chinese Retailers’ Use of Brand-Consumer Communications: Mobile Instant Messaging (MIM) in Wechat (2017) (0)
A Case Study of the Successful Branding Story of Xi’an Jiaotong-Liverpool University: A Holistic Marketing Perspective (2017) (0)
From the editor: What we're teaching and what we're learning (1987) (0)
From the Editor (1996) (0)
Retail Apps: Fearful Failure or Face of the Future (2015) (0)
New Methods of Segmenting Media Audiences ICORIA – June , 2018 (2018) (0)
Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia (2017) (0)
From the editor (1993) (0)
Strategy in Advertising (2nd Edition), Bogart, Leo. Chicago: Crain Books, Inc., 1984. 390 pages. $28.95 (1986) (0)
From the editor (1993) (0)
Fusing Complex Big Data Sets to Understand Consumer’s Online Relationships that Create In-Store Retail Bonding: An Abstract (2018) (0)
From the editor (1990) (0)
Social Media and Branding in Asia: Threats and Opportunities (2017) (0)
Consumer-Based Chain Restaurant Brand Equity: Insights from South Korea (2017) (0)
Killing brands softly — Redux (2017) (0)
Beyond Negative Liberties: The Role of the Brand as Value Facilitator (2015) (0)
Editorial Board (2016) (0)
From STP to PAR: Moving communication planning from the past to the future (2017) (0)
From the editor (1989) (0)
Chinese Female Purchasing Intentions Towards Cosmetics Brands (2017) (0)
From the editor (1990) (0)
Revisiting the Relationships Between Brand Performance, Brand Image and Customer Loyalty: Findings from the Air Compressor Industry in Malaysia (2017) (0)
Conclusion to Asia Branding: Connecting Brands, Consumers and Companies (2017) (0)
From the editor (1992) (0)
Reliability Rules: How Promises Management Can Build Your Company Culture, Bid Your Brand, and Build Your Bottom Line (2009) (0)
The cost of love: Does fostering "brand love" trump a company's bottom line? (2014) (0)
Managing marketing communication in a multichannel system (2008) (0)
DONMAR II: a computer simulated media buying game (1976) (0)
More social media hogwash (2012) (0)
Impact of Cultural Factors on Indian Consumers' Brand Preference (2017) (0)
Branding, Innovation and Technology: A Case Study of Nestlé and ALW in India (2017) (0)
Social media: Friend or foe? (2013) (0)
Exploring a marketing concept: Does marketing encourage the filling of the ‘empty self’, ie, is marketing purchase therapy? (2015) (0)
Brand wars: consumer-brand engagement as client-agency battlefield (2013) (0)
Media Consumption and Consumer Purchasing: A Word of Mouth Media Plan (2006) (0)
Taming the data tiger Big data tops the food chain in the modern marketing jungle (2013) (0)
From the editor (1992) (0)
What is your campaign missing?: In a rush to be relevant, Marketing favors one-Off moments rather than longitudinal experiences. Here's how to reverse the trend. (2015) (0)
The Revolution and the Following Evolution of Intergrated Marketing Communications. (2005) (0)
DM research brings academics and practioners together (1994) (0)
Sustaining the Quality Positioning of New Zealand Wine: A Marketing Finance Perspective (2011) (0)
Editorial Board (2014) (0)
IMC More than Just an Acronym (2014) (0)
Conceptualising the corporate brand as a socially owned asset: a critical contemplation (2014) (0)
Understanding Consumers’ Brands Experience in Japan: A Case Study of Lexus (2017) (0)
Beyond Demographics: Enhancing Media Planning with Emotional Variables (2018) (0)
The endangered marketing maven (2015) (0)
Strategic Guidelines for Managing Cash and Non-Cash Employee Incentives (2006) (0)
From the Editor (1996) (0)
From the editor (1987) (0)
Defining Social Media ‘Marketing Multipliers’ (2013) (0)
The Influence of Social Practices in Brand Communities on University Branding: Evidence from Vietnam (2017) (0)
Marketing Metrics: From Tactical to Strategic Measures (2020) (0)
Structured Abstract: Discovering Relationships Between Indian Luxury Brands and Indian Consumers (2017) (0)
Corporate Sports Sponsorship: Exploring the Roles of Consumer Perception, Consumer Response and Sponsors– Brand Reputation - Evidence from Malaysia (2017) (0)
Editorial Board (2015) (0)
From the editor (1993) (0)
The New Dimension of Word-of-Mouth: Comparing Use in American and China (2008) (0)
An Applied, Combined View of Impulse Shopping (2017) (0)
From Direct Mail to Direct Response Marketing (2020) (0)
The Roots of Relationship Marketing (2020) (0)
Role of Interactive Communications in Building Brand Relationships with Business Customers (2017) (0)
From the editor (1989) (0)

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Other Resources About Don E. Schultz

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What Schools Are Affiliated With Don E. Schultz?

Don E. Schultz is affiliated with the following schools: