George S. Day | Academic Influence

George S. Day's AcademicInfluence.com Rankings

George S. Day

Business

#54

World Rank

#61

Historical Rank

Marketing

#8

World Rank

#8

Historical Rank

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Business

George S. Day's Degrees

PhD Marketing Stanford University
Masters Marketing Stanford University
Bachelors Economics Claremont McKenna College

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Why Is George S. Day Influential?

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According to Wikipedia, George S. Day is an educator and consultant in the fields of marketing, strategy and innovation management. He is the Geoffrey T. Boisi Professor Emeritus at the Wharton School of the University of Pennsylvania. He founded the Mack Institute for Innovation Management at the Wharton School, where he is presently Faculty Emeritus in Residence.

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George S. Day's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

The Capabilities of Market-Driven Organizations (1994) (6561)
Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988) (2860)
A Two-Dimensional Concept of Brand Loyalty (1976) (1373)
Managing market relationships (2000) (902)
Closing the Marketing Capabilities Gap (2011) (806)
Managerial Representations of Competitive Advantage (1994) (765)
Market Driven Strategy: Processes for Creating Value (1990) (752)
Essentials of Marketing Research (1998) (664)
Continuous Learning about Markets (1992) (570)
Marketing Theory with a Strategic Orientation (1983) (534)
Charting New Directions for Marketing (1999) (528)
The Path to Customer Centricity (2006) (503)
Customer-Oriented Approaches to Identifying Product-Markets (1979) (432)
The Product Life Cycle: Analysis and Applications Issues (1981) (365)
Guest Editorial: Is Marketing Academia Losing Its Way? (2009) (365)
Marketing's Contribution to the Strategy Dialogue (1992) (341)
Enhancing New Product Development Performance: An Organizational Learning Perspective (1998) (331)
Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle (1989) (323)
Attitude change, media and word of mouth. (1971) (310)
Strategic Channel Design (1997) (284)
Diagnosing the Product Portfolio (1977) (276)
Strategic Market Planning: The Pursuit of Competitive Advantage (1984) (275)
Valuing Market Strategies (1988) (258)
Creating a Superior Customer-Relating Capability (2003) (240)
Scanning the periphery. (2005) (238)
Superiority in customer relationship management : consequences for competitive advantage and performance (2002) (232)
Organizing for Marketing Excellence (2016) (231)
Avoiding the Pitfalls of Emerging Technologies (2000) (230)
Diagnosing the Experience Curve (1983) (223)
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (1999) (223)
Wharton on Managing Emerging Technologies (2000) (216)
The perils of high-growth markets (1986) (197)
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing" (2004) (187)
Creating a Market-Driven Organization (1999) (173)
Analysis for Strategic Market Decisions (1985) (171)
Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company (2006) (162)
Driving Through the Fog: Managing at the Edge (2004) (158)
Shakeouts in Digital Markets: Lessons from B2B Exchanges (2003) (155)
Managing the market learning process (2002) (145)
An outside-in approach to resource-based theories (2014) (143)
Buyer Attitudes and Brand Choice Behavior (1970) (143)
Misconceptions about Market Orientation (1999) (140)
Integrating organizational networks, weak signals, strategic radars and scenario planning (2013) (136)
Advantageous alliances (1995) (134)
Wharton On Dynamic Competitive Strategy (2006) (125)
Assessing the Effects of Information Disclosure Requirements (1976) (118)
Strategic market analysis and definition: An integrated approach (1981) (114)
Is it real? Can we win? Is it worth doing? Managing risk and reward in an innovation portfolio. (2007) (112)
Aligning the organization with the market (2006) (111)
Capabilities for forging customer relationships (2000) (107)
How to Make Sense of Weak Signals (2009) (104)
Adapting to Fast-Changing Markets and Technologies (2016) (102)
Learning about markets (1991) (102)
What Does it Mean to be Market‐Driven? (1998) (93)
A Guide to Consumerism (1970) (91)
Peripheral Vision: Sensing and Acting on Weak Signals (2004) (90)
Strategy from the Outside In: Profiting from Customer Value (2010) (89)
Evaluating Models of Attitude Structure (1972) (76)
Capitalizing on the internet opportunity (2005) (75)
The Interface of marketing and strategy (1990) (72)
Marketing Research Ed. 9 (2006) (69)
Nonresponse Bias and Callbacks in Sample Surveys (1973) (68)
Article Commentary: Organizing for interactivity (1998) (65)
A dynamic model of relationships among advertising, consumer awareness, attitudes, and behavior. (1974) (62)
Customer Relationships go Digital (2003) (58)
Marketing research : private and public sector decisions (1980) (56)
Consumer Research and the Evaluation of Information Disclosure Requirements: The Case of Truth in Lending (1974) (55)
Fundamental Issues and Directions for Marketing (1999) (55)
Using the past as a Guide to the Future: Reflections on the History of the Journal of Marketing (1996) (52)
An Exploratory Study of the Influences of Usage Situation on Perceptions of Product-Markets (1978) (46)
Marketing Research: The Second Pacific Rim Edition (2007) (46)
Strategies for surviving a shakeout. (1997) (45)
The Threats to Marketing Research (1975) (40)
Aligning Organizational Structure to the Market (1999) (37)
Attitudinal Predictions of Choices of Major Appliance Brands (1982) (36)
Market Driven Winners. (2001) (32)
Using Cluster Analysis to Improve Marketing Experiments (1971) (31)
Data Quality, Level of Aggregation, and Nonmetric Multidimensional Scaling Solutions (1976) (27)
Regaining customer relevance: the outside‐in turnaround (2013) (27)
GAINING INSIGHTS THROUGH STRATEGY ANALYSIS (1983) (24)
TOUGH QUESTIONS FOR DEVELOPING STRATEGIES (1986) (24)
Marketing’s contribution to the strategy dialogue (1992) (23)
Experience Curves: Evidence, Empirical Issues, and Applications (1985) (22)
Deciding how to compete (1989) (20)
Leading the vigilant organization (2006) (17)
Increasing the Effectiveness of Marketing Research (1980) (17)
Information Disclosure and Consumer Credit Knowledge: A Longitudinal Analysis (1975) (16)
Using price discounts for a competitive advantage (1988) (15)
Backcasting as a Tool in Competitive Analysis (1995) (14)
Strategic market analysis : top-down and bottom-up approaches (1980) (13)
Using Attitude Change Measures to Evaluate New Product Introductions (1970) (13)
Innovating in uncertain markets: ten lessons for green technologies (2012) (13)
See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence (2019) (12)
A Supplementary Note on the Use of Cluster Analysis for Stratification (1975) (12)
Stability of Appliance Brand Awareness (1971) (12)
Marketing Education: A Guide to Consumerism (1970) (11)
Why we miss the signs (2009) (11)
See Sooner, Act Faster (2019) (10)
Information Disclosure and Consumer Behavior: An Empirical Evaluation of Truth-In-Lending (1974) (10)
Market Strategies and Theories of the Firm (2002) (9)
Marketing Public Transit: A Strategic Approach (1987) (8)
Determinants of organizational vigilance: Leadership, foresight, and adaptation in three sectors (2020) (8)
Identifying competitive product-market boundaries : strategic and analytical issues (1976) (8)
When do the interests of academics and managers converge (1979) (8)
Comparative urban social indicators: Problems and prospects (1977) (7)
The dynamics of customer value propositions: An outside-in perspective (2020) (7)
Designing customer-centric organization structures: toward the fluid marketing organization (2019) (6)
The yin and yang of outside-in thinking (2020) (6)
Technology Evolution and Demand Heterogeneity: Implications for product and process innovation (1999) (6)
A tribute to Peter Drucker: editors’ introduction to the special issue (2009) (5)
New directions for corporations: Conditions for successful renewal (1993) (4)
The INSEAD–Wharton Alliance on Globalizing: Managing brands in global markets (2004) (4)
Strategic Actions in the Face of Uncertainty (2018) (3)
George S . Day The Capabilities of Market-Driven Organizations (2007) (3)
Converting strategic ambiguity to competitive advantage: How Philips Lighting solved the challenge of LED technology disruption (2020) (3)
Preparing Organizations for Greater Turbulence (2021) (3)
“ Buyer Preferences for Vendors in Business Markets : A Triadic Perspective ” (2002) (2)
Priorities for research in strategic marketing (1983) (2)
Step in the Right Direction@@@Cases in Computer and Model Assisted Marketing: Planning (1975) (2)
New Tools for Teaching Marketing: Computer and Model Assisted Cases (1975) (2)
Market knowledge, social capital and absorptive capacity: An analysis of knowledge spillovers within marketing departments (2001) (2)
JM/MSI Special Issue (Fall 1999): Fundamental Issues and Directions for Marketing (1997) (2)
Changing the Work of Innovation: A Systems Approach (2020) (2)
Book Review: A Review of The Marketing Edge: Making Strategies Work (1986) (2)
Protecting Consumer Interests: Private Initiative and Public Response (1977) (2)
Innovation Prowess (2013) (1)
Overcoming the preparedness paradox: five initiatives to ready businesses for an uncertain future disruption (2022) (1)
Marketing Research -9/E. (2009) (1)
Commentary on formulating strategy from the outside in (2021) (1)
Marketing research - 5/E. (2002) (1)
From the Editor (1980) (1)
How vigilant leaders prepare for a turbulent future (2020) (1)
Surfing temporary competitive advantage – the new competence (2013) (0)
TRAVELER PREFERENCE FOR FARE ALTERNATIVES AS A TRANSPORTATION PLANNING INPUT (1974) (0)
The Relationship of Brand Attitudes and Brand Choice Behavior (1976) (0)
Cases in Computer and Model Assisted Marketing: Volume 1, Planning (1973) (0)
The Profit Impact of Marketing Strategy Project: Putting PIMS into perspective: enduring contributions to strategic questions (2004) (0)
Organizational orientation and capabilities (2016) (0)
Innovating how innovation works at Procter & Gamble (2021) (0)
Book Review: Protecting Consumer Interests: Private Initiative and Public Response (1977) (0)
Explaining Organic Growth Performance (2015) (0)
Crafting novel, meaningful, potent marketing insights (2019) (0)
Organizing Marketing for an Era of Digital Turbulence (2019) (0)
Consumer Research Contributions to the Evaluation of Public Policy: the Case of Truth-In-Lending (Abstract) (1974) (0)
Special issue of theJournal of the Academy of Marketing Science a tribute to peter drucker (2006) (0)
Review: Consumerism: Search for the Consumer Interest (1972) (0)
MARKETING PUBLIC TRUST: A STRATEGIC APPROACH (1987) (0)
Guest Editorial: Ia Marketing Academia Losings its Way? (2009) (0)
An outside-in approach to resource-based theories (2013) (0)
Theoretical Success; Empirical Failure@@@Buyer Attitudes and Brand Choice Behavior (1971) (0)
Navigating Digital Turbulence (2021) (0)
Using Attitude Change Measures to Evaluate (2016) (0)
MARKETING URBAN PUBLIC TRANSPORTATION (1982) (0)
George S . Day Closing the Marketing Capabilities Gap (2011) (0)
Marketing in the firm and society (2016) (0)
Assessing and formulating strategy (2016) (0)
A Personal Tribute to Jagdish Sheth for His 80th Birthday (2019) (0)
Using Cluster Analysis to Improve Marketing (2016) (0)
Competitive markets : structure and behavior (2016) (0)
Marketing Research: Private and Public Sector Decisions@@@Marketing Research: A Structure for Decision Making (1981) (0)
Innovation and growth (2016) (0)

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What Schools Are Affiliated With George S. Day?

George S. Day is affiliated with the following schools: