Gerald Zaltman | Academic Influence

Gerald Zaltman's AcademicInfluence.com Rankings

Gerald Zaltman

Psychology

#665

World Rank

#859

Historical Rank

#419

USA Rank

Experimental Psychology

#27

World Rank

#41

Historical Rank

#5

USA Rank

Social Psychology

#211

World Rank

#222

Historical Rank

#109

USA Rank

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Psychology

Gerald Zaltman's Degrees

Bachelors Psychology Brooklyn College

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Why Is Gerald Zaltman Influential?

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According to Wikipedia, Gerald Zaltman is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books, most recently How Customers Think and Marketing Metaphoria . In 1997 he founded the market research consulting firm Olson Zaltman Associates in partnership with Jerry C. Olson, Professor of Marketing Emeritus, Smeal College of Business at Penn State. Zaltman patented, the Zaltman Metaphor Elicitation Technique, a method used to delve into the unconscious thinking that drives behavior.

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Gerald Zaltman's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations: (1992) (3638)
Factors affecting trust in market research relationships. (1993) (3473)
Social Marketing: An Approach to Planned Social Change (1971) (1575)
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992) (1431)
Social Marketing: An Approach to Planned Social Change (1996) (963)
Innovations and organizations (2020) (676)
Factors Affecting the Use of Market Research Information: A Path Analysis (1982) (619)
How Customers Think: Essential Insights into the Mind of the Market (2003) (615)
Rethinking Market Research: Putting People Back In (1997) (604)
Seeing the Voice of the Customer: Metaphor-based Advertising Research (1995) (562)
Strategies for Planned Change. (1978) (400)
Factors Affecting Trust in Market Research Relationships (1993) (392)
Review of marketing (1978) (300)
Theory construction in marketing : some thoughts on thinking (1984) (269)
Innovation and Organizations. (1974) (261)
Influence Strategies in Buying Centers (1995) (244)
Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique (2001) (239)
Consumer behavior : basic findings and management implications (1979) (214)
A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use (1984) (188)
A Theories-in-Use Approach to Building Marketing Theory (2019) (153)
Industrial buying behavior (1977) (152)
A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms (1987) (151)
Metatheory and Consumer Research (1974) (136)
Consumer Researchers: Take a Hike! (2000) (126)
Ethics in Marketing Research: Their Practical Relevance (1974) (110)
Marketing, society, and conflict (1976) (109)
Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images (1994) (102)
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers (2008) (97)
Knowledge Utilization as Planned Social Change (1979) (88)
Relationships Between Providers and Users of Market Research: The Role of Personal Trust (1993) (79)
Measuring multiple buying influences (1988) (75)
Targeting Prospects for a New Product (1976) (75)
Factors Affecting Trust in Market (2007) (71)
Complainers and noncomplainers revisited: Another look at the data (1981) (69)
Creating social change (1975) (62)
Marketing research: Fundamentals and dynamics (1975) (57)
Organizational buying behavior: Hypotheses and directions (1977) (56)
Memory Change: An Intimate Measure of Persuasion (2006) (55)
On the Nature of Innovations (1971) (53)
Processes and phenomena of social change (1973) (53)
Seeing the voice of the customer : the zaltman metaphor elicitation technique (1993) (47)
Marketing : contributions from the behavioral sciences (1965) (46)
Broadening the Concept of Consumer Behavior (1975) (40)
A behavioral window on the mind of the market: An application of the response time paradigm (2005) (32)
Marketing’s forthcoming Age of imagination (2016) (30)
Perceptions of Unfair Marketing Practices: Consumerism Implications (1978) (25)
Patterns of Research Use in Private and Public Sectors (1983) (25)
Dynamic Educational Change: Models, Strategies, Tactics, and Management (1976) (24)
The Power of Metaphor (2001) (21)
A note on an international invisible college for information exchange (1974) (18)
The Broadened Concept: Toward a Taxonomy of Consumption Situations (1975) (17)
Management principles for nonprofit agencies and organizations (1979) (16)
Hidden minds. When it comes to mining consumers' views, we've only scratched the surface. (2002) (16)
Barriers to advancing the science and practice of marketing (2017) (16)
THE ROLE AND DISTRIBUTION OF WRITTEN INFORMAL COMMUNICATION IN THEORETICAL HIGH ENERGY PHYSICS. (1967) (16)
Are You Mistaking Facts for Insights? (2014) (14)
Commentary on: ''The Pedagogy of Executive Education in Business Markets,'' (1998) (13)
The dissemination of task and socioemotional information in an international community of scientists (1972) (12)
Readings in Consumer Behavior: Individuals, Groups and Organizations (1980) (12)
A Reply to Comments on “Ethics in Marketing Research: Their Practical Relevance” (1975) (12)
Citation Analysis of the ACR Proceedings: a Knowledge Development and Social Exchange Perspective (1990) (11)
Breaking Out of the Box: Meaning and Means (1997) (11)
Psychology for Management (1981) (11)
Processes and Phenomena of Social Change. (1975) (10)
The use of market research : an exploratory study of manager and researcher perspectives (1980) (10)
Toward a New Marketing Science for Hospitality Managers (2015) (9)
Marketing Inference in the Behavioral Sciences (1970) (8)
Backward framing through memory reconstruction (1998) (8)
Metatheory in Consumer Behavior Research Rap Session Position Paper (1971) (7)
The inquiry center (1991) (7)
Consumer Behavior@@@Consumer Behavior: Implications for Marketing Strategy@@@Consumer Behavior: Concepts and Applications@@@Consumer Behavior and the Practice of Marketing@@@Consumer Behavior: Basic Findings and Management Implications (1981) (7)
Implicit Predictors of Consumer Behavior (2001) (6)
Construing Knowledge Use (1983) (6)
Toward a theory of planned social change: alternative perspectives and ideas. (1978) (6)
Perspectives For Studying and Implementing Consumer Education (1977) (5)
The Sure Thing That Flopped (2008) (5)
Seeing through the Customer's Eyes with Computer Imaging (1998) (5)
What Do 'Really Good' Managers and 'Really Good' Researchers Want of One Another? (2006) (4)
Metaphor in Advertising (2007) (4)
Fellow's Award Speech One Mega and Seven Basic Principles For Consumer Research (1991) (4)
Message Reception and Cognitive Complexity (1977) (3)
Change Agents and Social System Change. (1972) (3)
An Examination of Concept Validity (1972) (3)
Assessing progress on meeting MSI priorities (1991) (3)
Sharing Models of Inquiry (1985) (3)
Rooting Marketing Strategy in Human Universals (2004) (3)
The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case (2000) (3)
New Conceptual Approaches in the Study of Innovation (1971) (3)
Strategies for planned change / by Gerald zaltman and Robert Duncan (1977) (2)
Marketing Scientific and Technical Information (1979) (2)
Validity Importance in Consumer Research: Some Pragmatic Issues (1977) (2)
Eliciting Mental Models through Imagery (2002) (2)
Implementing the Change Team Concept. (1972) (2)
Lessons Learned during a Career (2011) (2)
Comments on "Institutional Contributions to Scholarly Journals of Business" (1974) (2)
Marketing: Contribution from the Behavioral Sciences (1966) (2)
Health marketing: a suggested model. (1974) (2)
Mind of the Market: Constructive Memory Processes, Primer Nine (1998) (1)
Strategic Use of Music in Marketing, The: A Selective Review (2000) (1)
Thinking Deeper about Customer Experience (2010) (1)
Review of Marketing-1978 (1978) (1)
1987 AMA Winter Educators' Conference : marketing theory (1987) (1)
Ethics in Marketing Research: Their Practical (2016) (1)
Reply to Commentary on: “The Pedagogy of Executive Education in Business Markets,” by Elizabeth J. Wilson (1998) (1)
Leaders in Marketing: Philip Kotler (1972) (1)
Broadening the concept and applications of marketing (2012) (1)
Mind of the Market: Anatomical View of the Human Brain, Primer Three (1998) (0)
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis (2019) (0)
NEW TIlEMES IN INNOVATION RESEARCH : IMPLICATIONS FOR CONSUMER HEALTH BEHAVIOR (2011) (0)
Mind of the Market: Is the Human Brain a Computer? Primer Seven (1998) (0)
Editors' Introduction (1971) (0)
Book Review: Experimental Methods of Analyzing Demand for Branded Consumer Goods with Applications to Problems in Marketing Strategy (1966) (0)
Discussion Paper: Sociological Perspectives (1979) (0)
The Science of Marketing, and Marketing as Science: Editors' Introduction (1978) (0)
Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side (1998) (0)
A Well-Reasoned, Poorly-Written Essay into the Logical Foundations of Scientific Research@@@Metatheory and Consumer Research (1974) (0)
Mind of the Market: The Emotional Brain, Primer Eight (1998) (0)
Daring to Understand and Change Thinking (2019) (0)
Family Planning Computer Simulation (1972) (0)
Integration and Synthesis@@@Marketing: Contributions from the Behavioral Sciences (1966) (0)
Communication Networks in a Developing Science (1975) (0)
The Pedagogy of Executive Education in Business Markets (2020) (0)
These Caterpillars Foreshadow Great Butterflies (2002) (0)
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case (2019) (0)
Book Review: The Confidence Gap: Business, Labor, and Government in the Public Mind (1986) (0)
Planned social change and the diffusion of innovation (2018) (0)
An introduction to marketing research for family planning administrators. (1974) (0)
The use of developmental and evaluative market research (1989) (0)
Mind of the Market: The Tools of Cognitive Neuroscience, Primer Two (1998) (0)
Marketing’s forthcoming Age of imagination (2016) (0)
Innovations and Organizations.@@@Processes and Phenomena of Social Change. (1976) (0)
Mind of the Market: Introduction to Neuroscience, Primer One (1998) (0)
Mind of the Market: The Objectivity of Experience, Primer Four (1998) (0)
Child-feeding practices and the influence of educational level and mass media in Costa Rica. (1971) (0)
Mind of the Market: Top Down Cognitive Processes, Primer Six (1998) (0)
1980 Macromarketing Seminar Abstracts (1981) (0)
Executive Education in Business Markets: A Reply to Commentary (2020) (0)
[Infant nutrition, education and public information of Costa Rica]. (1973) (0)
Mind of the Market: Genetics and Behavior, Primer Five (1998) (0)
Increasing the Utilization of Scientific and Technical Information (2019) (0)
Book Review: On Becoming a Social Scientist: From Survey Research and Participant Observation to Experiential Analysis (1981) (0)
Mind of the Market: Eliciting Hidden Knowledge, Primer Ten (1998) (0)
NEW THEMES IN INNOVATION RESEARCH: IMPLICATIONS FORCONSUMER HEALTH BEHAVIOR (1976) (0)

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