Micael Dahlén
#23,153
Most Influential Person Now
Swedish professor in marketing
Micael Dahlén's AcademicInfluence.com Rankings
Micael Dahlénbusiness Degrees
Business
#123
World Rank
#139
Historical Rank
Marketing
#21
World Rank
#21
Historical Rank
Download Badge
Business
Micael Dahlén's Degrees
- PhD Marketing Stockholm School of Economics
- Masters Business Administration Stockholm School of Economics
Why Is Micael Dahlén Influential?
(Suggest an Edit or Addition)According to Wikipedia, Micael Dahlén is a Swedish author, public speaker and Professor of marketing and consumer behavior at the Stockholm School of Economics, Sweden. His award-winning research within marketing, creativity and consumer behavior has been published in four books and numerous journal articles. Dahlén's books have reached a global audience, rights being sold to countries such as the U.S, U.K, Germany, South Korea, Russia and Brazil. In 2013 Dahlén stated in an interview that he was writing a novel.
Micael Dahlén's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Following the Fashionable Friend: The Power of Social Media (2011) (338)
- THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice (2005) (233)
- Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects (2017) (168)
- Banner Advertisements through a New Lens (2001) (168)
- Marketing Communications: A Brand Narrative Approach (2009) (152)
- Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence (2008) (132)
- If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising (2016) (119)
- Advertising Creativity Matters (2008) (115)
- When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media (2007) (109)
- A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands (2006) (103)
- To Challenge or Not to Challenge: Ad-Brand Incongruency and Brand Familiarity (2004) (90)
- Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link (2005) (87)
- The consumer‐perceived value of non‐traditional media: effects of brand reputation, appropriateness and expense (2009) (86)
- Let’s be strange: brand familiarity and ad‐brand incongruency (2003) (81)
- Effects of Ad-Brand Incongruence (2005) (78)
- Long Live Creative Media Choice (2009) (49)
- Consumer-perceived signals of ‘creative’ versus ‘efficient’ advertising (2014) (48)
- A Meta-Analysis of When and How Advertising Creativity Works (2020) (46)
- Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser? (2013) (45)
- Informing and transforming on the web: an empirical study of response to banner ads for functional and expressive products (2001) (45)
- Love At First Site? (2003) (42)
- Advertising weak and strong brands: Who gains? (2005) (41)
- Twitter for two: investigating the effects of dialogue with customers in social media (2015) (41)
- Real consumers in the virtual store (2002) (41)
- Brand–Slogan Matching in a Cluttered Environment (2006) (38)
- Exploring Advertising Equity: How a Brand's Past Advertising May Affect Consumer Willingness to Approach Its Future Ads (2015) (36)
- Thinking and feeling on the World Wide Web: the impact of product type and time on World Wide Web advertising effectiveness (2002) (35)
- To click or not to click: An empirical study of response to banner ads for high and low involvement products (2000) (32)
- Learning the Web (2002) (32)
- Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy? (2017) (31)
- Wireless Advertising Effectiveness Evaluation of an SMS Advertising Trial (2000) (31)
- An empirical study of perceptions of implicit meanings in World Wide Web advertisements versus print advertisements (2004) (31)
- Effects of brand incongruent advertising in competitive settings (2007) (29)
- Marketing on the Web : empirical studies of advertising and promotion effectiveness (2001) (29)
- The value of ambient communication from a consumer perspective (2015) (26)
- Judging a Magazine by Its Advertising (2013) (23)
- A Taste of "Nextopia" (2011) (22)
- The “killer” ad: an assessment of advertising violence (2010) (21)
- The impact of creative media advertising on consumer responses: two field experiments (2018) (21)
- The Language Backfire Effect: How Frontline Employees Decrease Customer Satisfaction through Language Use (2019) (18)
- The Effect of New Product Preannouncements on the Evaluation of Other Brand Products (2016) (18)
- Why the Marketer's View Matters As Much as the Message (2014) (16)
- Quantifying the Advertising-Creativity Assessments of Consumers Versus Advertising Professionals (2020) (14)
- Interference Effects of a Purchase on Subsequent Advertising within the Category (2004) (13)
- Consumers' response to other consumers' participation in new product development (2018) (13)
- Creativity Unlimited: Thinking Inside the Box for Business Innovation (2009) (13)
- Changes in Physical Activity and Sedentary Behavior before and during the COVID-19 Pandemic: A Swedish Population Study (2022) (11)
- Changes in Physical Activity Are Associated with Corresponding Changes in Psychological Well-Being: A Pandemic Case Study (2021) (11)
- The Effects of Signaling Monetary and Creative Effort in Ads (2018) (11)
- A Rhetorical Question: What is the Impact of Non-traditional Media for Low- and High-Reputation Brands? (2009) (10)
- Gender stereotypes in advertising have negative cross-gender effects (2021) (9)
- “What will ‘they’ think?” (2013) (9)
- Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising (2020) (9)
- Creative Media Choice as a Marketing Signal (2012) (8)
- How Do Teaser Advertisements Boost Word of Mouth about New Products? (2015) (7)
- It’s Time for TGA: Truly Good Advertising (2021) (4)
- The Homicidol Effect: Investigating Murder as a Fitness Signal (2012) (4)
- The changing roles of advertising (2013) (3)
- Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM (2020) (2)
- Reply to the Comments on “If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising” (2016) (2)
- Content is King Communication Effects of Viral Video Marketing (2009) (2)
- The language backfire effect: do customers always prefer to be served in their strongest language? (2013) (2)
- DARBAS THE BOOST EFFECT: CAN A COVID-19 INFECTION INCREASE PERCEIVED MEANING IN LIFE? (2021) (2)
- Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads? (2020) (2)
- The Effects of Communicating Passion in Advertising (2020) (2)
- An Infectious Silver Lining: Is There a Positive Relationship Between Recovering From a COVID Infection and Psychological Richness of Life? (2022) (1)
- Reshaping the Man in the Mirror: The effects of challenging stereotypical male portrayals in advertising (2017) (1)
- Twitter for two : investigating the effects of tweeting with customers (2012) (1)
- Pad Up the Sales Force : The Medium ’ s Impact on Presentation Effectiveness (2011) (1)
- Association between Lifetime Classic Psychedelic Use and Sick Leave in a Population-Based Sample (2022) (1)
- The context rules (2012) (1)
- Returning to the website: an empirical study of advertising effectiveness and web visitor experience (2005) (1)
- A Taste of “Nextopia”: Exploring Consumer Response to Advertising for Future Products Published in Journal of Advertising (2011), Vol. 40(4) (2013) (1)
- The language backfire effect: Should service providers always serve customers in their strongest language? (2013) (1)
- Digitalization of Physical Content Products-an Investigation into Consumer Perceived Value (2012) (0)
- MARKETING TO DR JEKYLL AND MR HYDE (2009) (0)
- Are you a creative business innovator (2012) (0)
- The creative result (2012) (0)
- The Language Backfire Effect: When Language Switch Threatens Consumer’S Identity and Affects Satisfaction Toward the Service (2016) (0)
- Votre Français est nul! The language backfire effect in services (2014) (0)
- How Have Physical Activity and Sedentary Behavior, Changed during the COVID-19 Pandemic? A Swedish Repeated Cross-Sectional Design Study (2023) (0)
- Acknowledgement of the Service Industries Journal Ad Hoc Reviewers for 2012 (2012) (0)
- The language backfire effect: Do customers always prefer service in their first language? (2014) (0)
- The power in brands (2012) (0)
- What is creativity (2012) (0)
- The fourth wall: consciousness (2012) (0)
- Shaking the Box (2012) (0)
- Why this book? (2021) (0)
- The third wall: physiology (2012) (0)
- Perceptions on a Murderer Questionnaire (2015) (0)
- Why is creativity so important (2012) (0)
- Escaping the Web : Internet user experience and response to Web marketing (2010) (0)
- The first wall: conventions and rules (2012) (0)
- The creative process (2012) (0)
- It's About Success (2012) (0)
- Shaking the box side to side (2012) (0)
- Preparations for the final step (2012) (0)
- Are you creative (2012) (0)
- TRANSFERRING COMPONENTS OF BRAND LOYALTY IN A BRAND EXTENSION SCENARIO WITHIN FMCG (2016) (0)
- Ad Reactance Measure (2018) (0)
- Filling the Box (2012) (0)
- Brand Familiarity and Attitudes Measure (2018) (0)
- Think Inside the Box (2012) (0)
- Individuals’ Assessments of Their Own Wellbeing, Subjective Welfare, and Good Life: Four Exploratory Studies (2022) (0)
- DO WE WANT TO SEE THE WHOLE PICTURE ? A STUDY OF MULTICULTURAL PORTRAYALS IN ADVERTISING , EXTENDED EFFECTS (2017) (0)
- Shaking the box up and down (2012) (0)
- Does it matter what you look for? : what practitioners see in "creative" versus "effective" advertisements (2012) (0)
- The creative person (2012) (0)
- Expanding the Box (2012) (0)
- Thinking inside the box (2012) (0)
- Isn't creativity dangerous? (2012) (0)
- The brain is lazy (2012) (0)
- There's no such thing as ‘useless’ knowledge (2012) (0)
- Congratulations: You've Become Smarter (2012) (0)
- Do Customer Ratings Influence Consumers Who Have Already Experienced a Product? (2023) (0)
- What if advertising creativity matters to everyone? : comparing the impact of consumers' versus practitioners' perceptions of divergence, relevance, craftsmanship, and humor (2012) (0)
- The four walls of the box (2012) (0)
- The second wall: common sense (2012) (0)
- Communication Effects of Viral Video Marketing (2009) (0)
This paper list is powered by the following services:
Other Resources About Micael Dahlén
What Schools Are Affiliated With Micael Dahlén?
Micael Dahlén is affiliated with the following schools:
