Sankar Sen
#104,305
Most Influential Person Now
Sankar Sen 's AcademicInfluence.com Rankings
Sankar Sen business Degrees
Business
#728
World Rank
#800
Historical Rank
Marketing
#92
World Rank
#92
Historical Rank
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Business
Sankar Sen 's Degrees
- PhD Marketing University of Texas at Austin
- Masters Marketing Indian Institute of Management Calcutta
Why Is Sankar Sen Influential?
(Suggest an Edit or Addition)According to Wikipedia, Sankar Sen is a marketing academic. Sen earned a bachelor's degree in biochemistry at Brandeis University in 1985, a master's of science in chemical engineering from the University of Minnesota in 1988, and a doctorate in business administration at the Wharton School in 1993. He is the Lawrence and Carol Zicklin Chair in Corporate Integrity and Governance at the Baruch College Zicklin School of Business.
Sankar Sen 's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001) (4380)
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003) (2905)
- Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives (2004) (2047)
- The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment (2006) (1508)
- Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning (2007) (1212)
- Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives (2009) (927)
- Using Corporate Social Responsibility to Win the War for Talent (2008) (837)
- Why Do Consumers Buy Counterfeit Luxury Brands? (2009) (781)
- Drivers of consumer–brand identification (2012) (593)
- Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts (2001) (516)
- Detecting Failures of Backward Induction: Monitoring Information Search in Sequential Bargaining (2002) (428)
- Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier (2010) (379)
- The Roles of Leadership Styles in Corporate Social Responsibility (2013) (241)
- Cognition and framing in sequential bargaining for gains and losses (1993) (190)
- Mere-Possession Effects without Possession in Consumer Choice (1997) (184)
- Corporate Social Responsibility: A Corporate Marketing Perspective (2011) (182)
- Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice (2011) (149)
- Corporate Social Responsibility, Multi-faceted Job-Products, and Employee Outcomes (2013) (135)
- Window displays and consumer shopping decisions (2002) (130)
- Consumer Reactions to CSR: A Brazilian Perspective (2010) (126)
- Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value (2011) (120)
- Corporate social responsibility: a consumer psychology perspective (2016) (117)
- Knowledge, Information Mode, and the Attraction Effect (1998) (99)
- Corporate crises in the age of corporate social responsibility (2015) (97)
- Consumer reactions to corporate social responsibility: The role of CSR domains (2019) (95)
- The Effects of Brand Name Suggestiveness and Decision Goal on the Development of Brand Knowledge (1999) (67)
- Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type (2017) (66)
- You Like What I Like, but I Don't Like What You Like: Uniqueness Motivations in Product Preferences (2010) (65)
- Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families (2008) (60)
- "Why My Mother Never Threw Anything Out": The Effect of Product Freshness on Consumption (2009) (54)
- Are two reasons better than one? The role of appeal type in consumer responses to sustainable products (2018) (47)
- The Business Case for Sustainability Reporting: Evidence from Stock Market Reactions (2017) (44)
- Organic consumption behavior: A social identification perspective (2017) (42)
- Convergence of Interests--Cultivating Consumer Trust Through Corporate Social Initiatives (2007) (41)
- The effect of evolving resource synergy beliefs on the intentions–behavior discrepancy in ethical consumption (2013) (40)
- Trafficking in Women and Children in India (2005) (39)
- Consumer Reactions to a Provider's Position on Social Issues: The Effect of Varying Frames of Reference (1996) (36)
- CORPORATE SOCIAL RESPONSIBILITY AS AN INTERNAL MARKETING STRATEGY (2007) (33)
- Identification and Attachment in Consumer-Brand Relationships (2015) (32)
- When CSR-based identification backfires: Testing the effects of CSR-related negative publicity (2019) (29)
- Consumer reactions to business-nonprofit alliances: Who benefits and when? (2015) (23)
- In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men (2013) (21)
- Using Corporate Social Responsibility to Strengthen Employee and Customer Relationships (2009) (19)
- Building Brand Relationships through Corporate Social Responsibility (2014) (17)
- Narco-Terrorism (1989) (16)
- Enforcing Police Accountability through Civilian Oversight (2010) (15)
- Feeling Good by Doing Good: A Selfish Motivation for Ethical Choice (2020) (14)
- The Cake Looks Yummy on the Shelf up There: The Interactive Effect of Retail Shelf Position and Consumers’ Personal Sense of Power on Indulgent Choice (2018) (14)
- Leveraging Corporate Responsibility: Putting insight into action (2011) (14)
- Sustainable Value Chain Management: A Research Anthology (2013) (13)
- Corporate Social Responsibility, Multi-faceted Job-Products, and Employee Outcomes (2014) (12)
- Human Rights in the Criminal Justice System (1996) (11)
- Is it better to have loved and lost than never to have loved at all? The effect of changes in product features over time (1996) (10)
- Mai dongxi: Social influence, materialism and China's one-child policy (2013) (8)
- Police Ombudsman in Northern Ireland (2010) (8)
- Buyer beware of your shadow: how price moderates the effect of incidental similarity on buyer behavior (2014) (8)
- Is Salesperson Attractiveness a Boon or a Bane? The Moderating Role of Perceived Labor Cost‐To‐Price Ratio in Retail Bargaining (2020) (7)
- The Behavioral Consequences of HIV Testing: An Experimental Investigation (2004) (7)
- Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference (2016) (7)
- Trafficking in Women and Children: Myths and Realities (2009) (7)
- Sustainability Matters: Why and How Corporate Boards Should Become Involved (2012) (6)
- Customer deference to service providers in ordinary service encounters (2019) (6)
- Corporate Purpose and Employee Sustainability Behaviors (2022) (6)
- Heroin Trafficking in the Golden Crescent (1992) (6)
- Antecedents and Consequences of Consumer-Brand Identification: Theory and Empirical Test (2008) (6)
- Dressed to Impress: The Effect of Victim Attire on Helping Behavior (2019) (6)
- Marketing and Minority Civil Rights: The Case of Amendment 2 and the Colorado Boycott (1996) (6)
- Human Rights and Law Enforcement (2002) (5)
- How psychological contracts motivate employer-brand patronage (2017) (4)
- Convergence of Interests - Producing Social and Business Gains Through Corporate Social Marketing (2005) (4)
- Leveraging corporate social responsibility to maximize social value (2016) (4)
- Policy Watch (2018) (4)
- Independent Complaints Directorate (2010) (3)
- Handling Hostage Situations (1989) (3)
- The Behavioral Consequences of HIV Testing (2001) (2)
- Leveraging Corporate Responsibility: Frontmatter (2011) (2)
- Ethnocentrism, materialism, social influence, and collectivism: an inter-and intra-national analysis of the Thais, Chinese, and Indians (2010) (2)
- The next challenge for corporate responsibility (2013) (2)
- Does Imitation Benefit the Imitated Brand ? The Effects of Stimulus Ambiguity and Processing Mindset on Judgment (2013) (2)
- The Role of Uniqueness Motivations in Social Comparison Processes (2008) (2)
- Consumer Reactions to CSR (2010) (2)
- Are two Reasons really better than one? What Companies can do (Wrong) in Selling Sustainable Products (2015) (2)
- Leveraging Corporate Responsibility: Communicating CR strategy (2011) (1)
- Choice under incomplete information on incumbents: Why consumers with stronger preferences are more likely to abandon their prior choices (2017) (1)
- "I don’t buy your story!" A field experimental study of the detrimental effects of narrative story telling in Corporate Social Responsibility communication (2015) (1)
- Leveraging Corporate Responsibility: Conclusion (2011) (1)
- Heroin Trafficking in the Golden Triangle (1991) (1)
- Role of the Army in Combating Terrorism (1991) (1)
- Police and Press in India — An Adversary Relationship (1985) (0)
- Suppression of the Thugs by Sleeman (1988) (0)
- Complaint Intention Measure (2015) (0)
- How context influences the process (2011) (0)
- How stakeholders respond to CR (2011) (0)
- Leveraging Corporate Responsibility: Our research program (2011) (0)
- Police Complaints Authority—Australia (2010) (0)
- Control by External Agencies (2010) (0)
- Low‐fit cause‐related marketing: When and why do consumers respond positively? (2023) (0)
- Gender Bias in Law Enforcement (1993) (0)
- Terrorist Violence and Human Rights (1994) (0)
- Consumer Reactions to Csr: Morality Based Differences (2017) (0)
- Sneaker Purchase Intention Measure (2015) (0)
- Civilian Oversight Bodies (2010) (0)
- Police Oversight in USA (2010) (0)
- Royal Canadian Mounted Police (RCMP) Public Complaint Commission (2010) (0)
- Features of Modern Terrorism (1993) (0)
- Salesperson Attractiveness and Consumers’ Bargaining Behavior: the Moderating Role of Salary Contribution (2012) (0)
- The long and winding road to CR value (2011) (0)
- THE ROLE OF THINKING STYLE IN CONSUMER REACTIONS TO CORPORATE SOCIAL RESPONSIBILITY (2018) (0)
- Leveraging Corporate Responsibility: The psychological engine that drives CR reactions (2011) (0)
- Organizational leadership style and corporate social responsibility (2011) (0)
- Reference dependence and loss aversion in consumer choice processes (1993) (0)
- Leadership Style and Corporate Social Responsibility Scales (2015) (0)
- Perspectives on Use of Force by the Police (1987) (0)
- National Human Rights Commission and Police Oversight (2010) (0)
- Learning and Liking Through Comparison: the Influence of Multiple Analogies on New Product Interpretations and Preferences (2007) (0)
- Police Brutality in Perspective (1998) (0)
- Reference Effects in Dynamic Marketing Mix Environments: Insights From Decision-Making Research (1995) (0)
- 1 Introduction Cognition and Framing in Sequential Bargaining for Gains and Losses (2011) (0)
- Role of Police Supervisors (1986) (0)
- Guns and Explosives (1994) (0)
- Looking Up Or Looking Down Makes You Indulge More: the Fit Between Store Shelf Cues and Consumer Dispositional Power (2014) (0)
- Consumer Evaluations of Corporate Relief Efforts to Disaster Victims: When Controllability Matters (2014) (0)
- Reaping Relationship Marketing Benefits from Corporate Social Initiatives (2005) (0)
- Police Oversight in Canada (2010) (0)
- Far Away or So Close: The Influence of Counterfeits on Genuine Brand Preference (2011) (0)
- Leveraging Corporate Responsibility: Viewing stakeholders as individuals (2011) (0)
- Police Oversight in Brazil (2010) (0)
- Calibrating CR strategy (2011) (0)
- Product Ethicality Dilemma: Consumer Reactions to 'Disgusting' Recycled Products (2018) (0)
- Corporate Social Responsibility Perceptions Measure (2015) (0)
- Indian police today (1994) (0)
- Buyer Beware of Your Shadow: a Dual Process Explanation of Name Letter Branding and Avoidance (2010) (0)
- What’S in a Logo? Exploring Motivations to Purchase Counterfeit Brands (2007) (0)
- The Roles of Leadership Styles in Corporate Social Responsibility (2012) (0)
- Consumer reactions to business-nonprofit alliances: Who benefits and when? (2013) (0)
- Special Session Summary the Impressionable Self: Micro and Macro Social Influences on Consumer Judgments (1998) (0)
- Team Up For the Environment! Encouraging Customers’ Sustainable Purchase Behavior through Marketing Communication Strategies (2014) (0)
- Personal Satisfaction Measure (2015) (0)
- Police Reforms in India and Neighboring Countries (2010) (0)
- What stakeholders see and hear (2011) (0)
- How psychological contracts motivate employer-brand patronage (2017) (0)
- Communicating CR strategy (2011) (0)
- Ethical issues in policing in India (2008) (0)
- How Thinking Style Impacts Consumer Reactions to Corporate Social Responsibility (2016) (0)
- Putting the framework to work (2011) (0)
- Feeling Good by Doing Good: A Selfish Motivation for Ethical Choice (2019) (0)
- An Ideal Trainer (2012) (0)
- Policing the Police—Experience in the United Kingdom (2010) (0)
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