George Ritzer is a Distinguished University Professor at the University of Maryland. Born in New York City, New York in 1940, he is a sociologist studying modern and postmodern social theory, globalization, and consumption. He earned his B.A. in psychology from City College of New York, his M.B.A. from University of Michigan Ann Arbor, and a Ph.D in organizational behavior from Cornell University.
Even without a degree in sociology, he still was a pioneer in social theory. He is best known for the concept of McDonaldization, which has four rationalizing dimensions: efficiency, calculability, predictability, and control. He has also been a substantial contributor to the study of consumption, about which he has written works such as Explorations in the Sociology of Consumption: Fast Food, Credit Cards and Casinos.
From 2009 to 2010, he served as the first chair of the ASA Section-in-Formation on Global and Transnational Sociology. He is one of the founding editors of Sage’s Journal of Consumer Culture. He has edited the Blackwell Encyclopedia of Sociology and two other encyclopedias, and written over 100 various other works. He is currently an associate editor for the Journal of Tourism and Cultural Change and consulting editor for the Series on Contemporary Social Issues.
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George Ritzer is an American sociologist, professor, and author who studies globalization, metatheory, patterns of consumption, and modern and postmodern social theory. His most notable contribution to date is his concept of McDonaldization, which draws upon Max Weber's idea of rationalization through the lens of the fast food industry. In addition to creating his own theories, Ritzer has also written many general sociology books, including Introduction to Sociology as well as Essentials to Sociology , and modern and postmodern social theory textbooks. He coined the term “McDonaldization”. Currently, Ritzer is a Distinguished Professor at the University of Maryland, College Park.Source: Wikipedia
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