Markus Giesler

Q: What Schools Are Affiliated With Markus Giesler

Markus Giesler is affiliated with the following schools: York University, Saginaw Valley State University, Witten/Herdecke University

Markus Giesler's AcademicInfluence.com Rankings

Markus Giesler

Economics

#3390

World Rank

#3843

Historical Rank

economics Degrees

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Economics

Why Is Markus Giesler Influential?

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According to Wikipedia, Markus Giesler is a consumer sociologist and Professor of Marketing at the Schulich School of Business at York University. His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time, technology consumption, moral consumption, and the role of multiple stakeholders in the market creation process. Before doing his PhD in marketing, Giesler spent ten years operating his own record label and recording business in Germany. In 2014, he was named "one of the most outstanding business school professors under 40 in the world." Giesler is also the creator of the "Big Design" blog, which develops a sociological perspective on marketing, market creation, and customer experience design.

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Markus Giesler's Published Works

Number of citations in a given year to any of this author's works

Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author

Published Works

Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity (2014) (368)
Consumer Gift Systems (2006) (351)
Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict (2010) (316)
Conflict and Compromise: Drama in Marketplace Evolution (2008) (298)
Consumers and Artificial Intelligence: An Experiential Perspective (2020) (157)
How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic (2012) (151)
The Anthropology of File Sharing: Consuming Napster As a Gift (2003) (128)
Market system dynamics (2017) (98)
Discursivity, difference, and disruption (2013) (96)
A Tutorial in Consumer Research: Process Theorization in Cultural Consumer Research (2016) (77)
The Social Form of Napster: Cultivating the Paradox of Consumer Emancipation (2003) (69)
Reframing the Embodied Consumer As Cyborg a Posthumanist Epistemology of Consumption (2005) (49)
Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject (2018) (44)
Creating a Consumable Past: How Memory Making Shapes Marketization (2017) (33)
Autonomy in consumer choice (2020) (27)
Social Systems in Marketing (2003) (25)
A place to call home?: A qualitative exploration of public librarians' response to homelessness (2017) (21)
GAY FATHERS’ NEGOTIATION OF GENDER ROLE STRAIN: A QUALITATIVE INQUIRY (2012) (16)
The Collaboration Between Homeless Shelters and Public Libraries in Addressing Homelessness: A Multiple Case Study (2019) (16)
Teaching Note—Theatre of the Oppressed and Social Work Education: Radicalizing the Practice Classroom (2017) (14)
A Theory of Marketing: Outline of a Social Systems Perspective (2006) (12)
Special Session Summary Consuming Cyborgs: Researching Posthuman Consumer Culture (2004) (9)
Contested Consumption in Everyday Life (2008) (9)
Luedicke, Marius K., Craig J. Thompson and Markus Giesler (2010), "Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict," Journal of Consumer Research, 36 (April), 1016-1032. (2014) (8)
Does Authenticity Matter? The Importance and Interplay of Authenticity and Inauthenticity (2009) (8)
The Problem of Privilege: Male Social Work Students' Preservice Experiences. (2013) (8)
Teaching Note: Cultural Immersion in the Classroom: Using Consciousness-Raising Groups to Enhance Diversity Competence (2013) (6)
Elevated or Erased? A Content Analysis of the Portrayal of Men in Introduction to Social Work Textbooks (2015) (6)
Tensions Between Access and Ownership in the Media Marketplace (2007) (6)
Brand Systems: a Conceptual Framework For the Sociological Analysis of Brand Phenomena (2005) (5)
Host Culture Responses to Brand-Related Acculturation: Legitimation Struggles Between German and Turkish Bmw Owners in Germany (2009) (4)
American Self-Enhancement Culture and the Cyborg Consumer: Consumer Identity Construction Beyond the Dominance of Authenticity (2009) (4)
IoT Stories: The Good, the Bad and the Freaky (2018) (3)
the War on Downloading: a Music Marketplace Drama in Four Acts (2007) (3)
Humanizing Oppression: The Value of the Human Library Experience in Social Work Education (2021) (3)
Our Journal, Our Intellectual Home (2021) (2)
Brand Retrofication: How East German Consumers Animate a Retro Brand Market to Create a Revisionist Eastern Consumption Culture (2016) (2)
Perceptions of the Public Library Social Worker: Challenges and Opportunities (2021) (2)
Ethnic Entrepreneurship: Creating an Identity-Enhancing Assemblage of Public and Private Servicescapes in the Global City (2011) (2)
In or Out When Out & About?: Identifying the Professional Support Needs of LGBT Preservice Social Work & Education Majors. (2014) (2)
Designing a Sharing Economy Through the Process of Market Empathization (2015) (2)
Trading Crypto Currency: the Ideological Shaping of Consumer Financial Decision Making (2018) (1)
When the "Asked For" becomes the "not WAnted:" A GrAnt Funder's retort to A Foster cAre multiple cAse study (2012) (1)
Fiddler on the Street: How Roma Refugees Enact Host Cultural Images of Nostalgic Otherness (2013) (1)
The Production and Consumption of Retro Brands Beyond Meaning Revival (2018) (1)
Consuming Cyborgs: Researching Posthuman Consumer Culture (1)
Book Review of Hope's Boy: A Memoir & The Women Who Raised Me: A Memoir (2009) (1)
Market-Mediated Multiculturation: the Institutional Shaping of the Ethnic Consumer Subject (2016) (1)
“I Have Served to Tell”: A Qualitative Study of Veterans’ Reactions on Participating in a Living Library Project (2019) (1)
Giesler, Markus (2006), “Consumer Gift Systems,” Journal of Consumer Research, 33 (September), 283-290. (based on master thesis). (2014) (0)
Back to the Future: A Virtual Roundtable of Senior Academics Sharing Insights from Consumer Research on Technology (2020) (0)
Male social worker dispositions: A multiple case study (2006) (0)
Autonomy in consumer choice (2020) (0)
How Does Drama Drive Market Evolution? the Co-Optation of Music Downloading (2007) (0)
Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs (2022) (0)
The Collaborative Engagement of Preservice Special Education Teachers and Social Workers. (2010) (0)
You Asked, but Will Not Listen: (Re)framing a Phenomenological Study about (Dis)connections between Special Education Early Intervention and Foster Care. (2011) (0)
Escape Artist, Fraud, or Negotiator? My Search for the Authentic Me (2009) (0)
Ethnic Entrepreneurs: the Identity-Enhancing Tactics of Global City Consumption (2011) (0)
Ten Effective Ways to Infuse Child Welfare Topics into Educational Leadership Preparation Programs. (2009) (0)
Review of Reconsidering Feminist Research in Educational Leadership. Michelle D. Young, & Linda Skrla (Editors). (2005) (0)
Consuming the City: How Global Structures Facilitate Resistance to Ethnic Co-Optation (2011) (0)

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What Schools Are Affiliated With Markus Giesler?

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Markus Giesler's Academic­Influence.com Rankings