According to Wikipedia,
Robert Georges Picard is an American writer and scholar in the field of media businesses and media policy economics. He heavily influenced media economics studies. Picard taught at Harvard University and University of Oxford. He is the author and editor of more than 32 books including Media and Communications Policy Making: Processes, Dynamics and International Variations, Handbook of the Economics of the Media, The Economics and Financing of Media Companies, Media Product Portfolios, Media Economics: Concepts and Issues, and Joint Operating Agreements: The Newspaper Preservation Act and Its Application.
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