Valarie Zeithaml

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American economist

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Valarie Zeithaml
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  • Economics

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Why Is Valarie Zeithaml Influential?

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According to Wikipedia, Valarie Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithml is an expert in the area of services marketing and service quality. In the 1980s Zeithaml and her co-authors developed SERVQUAL, a quality management framework for services. She was named a Thomson Reuters Highly Cited Researcher in the report on "The World's Most Influential Scientific Minds."

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What Schools Are Affiliated With Valarie Zeithaml?

Valarie Zeithaml is affiliated with the following schools: