Venkatesh Shankar
#37,119
Most Influential Person Now
American business theorist
Venkatesh Shankar's AcademicInfluence.com Rankings
Venkatesh Shankarbusiness Degrees
Business
#168
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#186
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Marketing
#29
World Rank
#29
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Management
#122
World Rank
#131
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Accounting
#147
World Rank
#165
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Business
Venkatesh Shankar's Degrees
- PhD Marketing University of Texas at Austin
Why Is Venkatesh Shankar Influential?
(Suggest an Edit or Addition)According to Wikipedia, Venkatesh Shankar is an American marketing professor, consultant and author. He is currently Professor of Marketing, Ford Chair in Marketing & E-Commerce at Mays Business School, Texas A&M University. He is the co-editor of the Handbook of Marketing Strategy and the author of Shopper Marketing.
Venkatesh Shankar's Published Works
Number of citations in a given year to any of this author's works
Total number of citations to an author for the works they published in a given year. This highlights publication of the most important work(s) by the author
Published Works
- Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context (2004) (1890)
- Customer satisfaction and loyalty in online and offline environments (2003) (1653)
- Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study (2005) (1101)
- Challenges and Opportunities in Multichannel Customer Management (2006) (992)
- Online trust: a stakeholder perspective, concepts, implications, and future directions (2002) (679)
- Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues (2010) (570)
- Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions (2009) (557)
- Mobile Marketing: A Synthesis and Prognosis (2009) (464)
- Network Effects and Competition: An Empirical Analysis of the Home Video Game Industry (2002) (459)
- Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study (2005) (458)
- Creating new markets through service innovation (2006) (423)
- Innovations in Shopper Marketing: Current Insights and Future Research Issues (2011) (385)
- Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers: (1998) (377)
- Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics (2013) (312)
- Can price dispersion in online markets be explained by differences in e-tailer service quality? (2002) (297)
- Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research (2009) (293)
- Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues (2016) (286)
- New Product Preannouncements and Shareholder Value: Don't Make Promises you Can't Keep (2007) (252)
- Service Innovativeness and Firm Value (2013) (245)
- Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships? (2007) (239)
- An Empirical Analysis of Determinants of Retailer Pricing Strategy (2004) (230)
- The Roles of Channel-Category Associations and Geodemographics in Channel Patronage (2004) (220)
- Price dispersion on the internet: A review and directions for future research (2003) (219)
- Price levels and price dispersion within and across multiple retailer types: Further evidence and extension (2004) (212)
- Transforming the Customer Experience through New Technologies (2020) (207)
- The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis (1999) (157)
- New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Multimarket Contact (1999) (147)
- The Effects of New Franchisor Partnering Strategies on Franchise System Size (2006) (142)
- An empirically derived taxonomy of retailer pricing and promotion strategies (2003) (135)
- The Online Medium and Customer Price Sensitivity (1999) (133)
- How Artificial Intelligence (AI) is Reshaping Retailing (2018) (130)
- The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry (2015) (121)
- On the Efficiency of Internet Markets for Consumer Goods (2000) (117)
- Creating New Markets Through Service (2006) (114)
- Why Aren't the Prices of the Same Item the Same at Me.Com and You.Com?: Drivers of Price Dispersion Among E-Tailers (2001) (109)
- A Practical Guide to Combining Products Services (2009) (108)
- Price Competition between Pure Play vs. Bricks-and-Clicks E-Tailers: Analytical Model and Empirical Analysis (2002) (107)
- Practice Prize Article-CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods (2005) (102)
- Relating price sensitivity to retailer promotional variables and pricing policy: An empirical analysis (1996) (101)
- How Technology is Changing Retail (2021) (98)
- Practice Prize Paper - BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate (2008) (97)
- Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and Across Technology Generations (2014) (96)
- First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions (2008) (95)
- Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights (2009) (92)
- Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value (2017) (91)
- The growth of interactions and dialogs in interactive marketing (2007) (90)
- Determinants and Role of Trust in E-Business: A Large Scale Empirical Study (2003) (88)
- Inferring Market Structure from Customer Response to Competing and Complementary Products (2001) (78)
- Mobile App Introduction and Online and Offline Purchases and Product Returns (2019) (75)
- The Evolution of Price Dispersion in Internet Retail Markets (2003) (69)
- Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration (1997) (66)
- A Practical Guide to Combining Products and Services by (2009) (55)
- The Growing Influence of Online Marketing Communications (2009) (51)
- Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers (2006) (51)
- Moving interactive marketing forward (2006) (50)
- Recent Trends and Emerging Practices in Retailer Pricing (2006) (50)
- Interactive marketing goes multichannel (2005) (48)
- Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers (1998) (47)
- Symbian: Customer interaction through collaboration and competition in a convergent industry (2003) (42)
- The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis (2019) (42)
- Handbook of Marketing Strategy (2012) (40)
- Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects (2013) (39)
- Challenges and Future Directions of Computational Advertising Measurement Systems (2020) (37)
- Efficient replenishment in the distribution channel (2007) (35)
- From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model (2018) (33)
- Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda (2020) (32)
- INTEGRATING DEMAND AND SUPPLY CHAIN MANAGEMENT (2001) (31)
- Pricing Strategies for Hybrid Bundles: Analytical Model and Insights (2016) (29)
- Innovations in Retailing (2011) (27)
- Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment (2010) (26)
- Price competition between pure play versus bricks-and-clicks e-tailers: Analytical model and empirical analysis (2002) (25)
- Modeling the evolution of system technology performance when component and system technology performances interact: Commensalism and amensalism (2017) (23)
- Mobile Marketing: The Way Forward (2016) (22)
- Pricing hybrid bundles by understanding the drivers of willingness to pay (2018) (20)
- Strategic Allocation of Marketing Resources: Methods and Managerial Insights (2008) (20)
- A Peek into the Future of Interactive Marketing (2009) (20)
- Technology Evolution Prediction Using Lotka–Volterra Equations (2018) (20)
- The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis: (2019) (20)
- HOW WIRELESS NETWORKS ARE RESHAPING THE SUPPLY CHAIN. (2002) (19)
- Shopper Marketing 2.0: Opportunities and Challenges (2014) (19)
- The Effects of Mobile Apps on Shopper Purchases and Product Returns (2016) (17)
- A Model of Retail Competition in Service and Price: Pure Play Internet vs. Bricks-and-Mortar Retailers (2004) (15)
- Pricing: Recent trends and emerging practices in retailer pricing (2010) (15)
- Omnichannel marketing: Are cross-channel effects symmetric? (2020) (15)
- Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches (2021) (14)
- An Across-Store Analysis of Intrinsic and Extrinsic Cross-Category Effects (2014) (14)
- Emerging retailer pricing trends and practices (2018) (13)
- When customer relationship management meets data mining (2006) (12)
- Price Levels and Price Dispersion on the Internet: A Comparison of Pure Play Internet, Bricks -and-Mortar, and Bricks-and-Clicks Retailers (2002) (11)
- Customer Price Sensitivity and the Online Medium (1999) (10)
- Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms (2021) (10)
- System evolution prediction and manipulation using a Lotka–Volterra ecosystem model (2019) (10)
- An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing (2022) (10)
- The Dynamic Impact of Product-Harm Crises on Brand Equity and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry (2012) (10)
- Mobile Marketing 2.0: State of the Art and Research Agenda (2019) (10)
- A Closer Look into the Future of Interactive Marketing (2009) (9)
- Measuring and Managing Interactive Environments (2009) (9)
- How Emerging Markets are Reshaping the Innovation Architecture of Global Firms (2013) (9)
- Strategic Marketing Decision Models for the Pharmaceutical Industry (2008) (8)
- Leveraging Social Media in the Pharmaceutical Industry (2014) (8)
- "You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior (2002) (8)
- JIM makes great strides during 2003 (2003) (8)
- A case against the trickle-down effect in technology ecosystems (2019) (7)
- Dimensions and determinants retailer pricing strategy and tactics (1999) (7)
- Do Drivers of Online Price Dispersion Change as Online Markets Grow ? (2002) (5)
- Marketing Strategy and Firm Value (2012) (5)
- The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations? (2016) (5)
- Generating Technology Evolution Prediction Intervals Using a Bootstrap Method (2019) (4)
- The Impact of Mobile App Failures on Online and Offline Purchases (2018) (4)
- The Internet and International Marketing (2009) (4)
- First-Mover Advantage in the Internet-Enabled Market Environment (2014) (4)
- Late-mover strategies (2012) (4)
- Mobile e-Business: Disruptive Technology or Untethered Extension of Business as Usual? (2002) (4)
- Marketing Strategy Models (2010) (4)
- Building on the momentum in interactive marketing (2005) (3)
- Estimating the Causal Effect of A Digitally Native Retailer Opening a New Store: A New Two-Step Synthetic Control Method (2020) (3)
- Strategic alliances and customer interactions in convergent industries STRATEGIC ALLIANCES AND CUSTOMER INTERACTIONS IN CONVERGENT INDUSTRIES (2003) (3)
- Mobile Marketing Strategy (2012) (2)
- Adaptive Innovation Management (2005) (2)
- Marketing spending for new product introduction : entrant strategy and incumbent response (1998) (2)
- B2B e-Commerce (2012) (2)
- A new vision for the journal (2003) (2)
- Identifying and Estimating Brand Satiation Using Purchase Data: A Structural Hidden Markov Modeling Approach (2017) (1)
- Does Mobile App Failure Impact Online and In-Store Shopping (2021) (1)
- How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value (2012) (1)
- How Does Mobile App Failure Affect Purchases in Online and Offline Channels? (2021) (1)
- Marketing Resource Allocation Strategy (2012) (1)
- A strong year for JIM (2004) (1)
- Mobile Integrated Kiosks: How Communication Content Increases Unplanned Spending (2020) (1)
- International Launch Window and Performance: Analysis of Movies (2012) (1)
- A Cross European Comparison of Price Levels and Price Dispersion Among Bricks-and-Clicks, Pure Play and Multichannel Retailers (2004) (0)
- Assessing and formulating strategy (2016) (0)
- Going Backward to Move Forward? The Effects of Backward Compatibility on the Sales of Previous and New Generation Console Video Games (2020) (0)
- Zyman Institute of Brand Science ZIBS Technical Report Asymmetric New Product Development Alliance : Are the Gains Symmetric Across the Partners ? (2006) (0)
- The output consists of customer satisfaction, customer loyalty, product quality, and profitability and assessment consists of customer feedback and integration (2019) (0)
- Product Performance Evolution Prediction by Lotka-Volterra Equations (2017) (0)
- Generating Technology Evolution Prediction Intervals With Bootstrap Method (2018) (0)
- Service Innovations, Customer Satisfaction, and Firm Value: Asymmetries between Internet-Enabled and Non-Internet-Enabled Service Innovations (2008) (0)
- Estimating Causal Effects Using Synthetic Control Group: A New Modified Framework and Application to Omnichannel Retailing (2019) (0)
- Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda (2019) (0)
- Digital Medium and Global Marketing (2010) (0)
- An Across-Store Analysis of Intrinsic and Extrinsic Cross-Category Effects (2014) (0)
- Pricing hybrid bundles by understanding the drivers of willingness to pay (2017) (0)
- Cutting Edge: Gillette's Journey to Global Leadership, by Gordon McKibben. Boston, MA: Harvard Business School Press, 1998. 429 pages. $24.95. (2000) (0)
- RESEARCH NOTES AND COMMENTARIES NETWORK EFFECTS AND COMPETITION: AN EMPIRICAL ANALYSIS OF THE HOME VIDEO GAME INDUSTRY (2003) (0)
- Brand Attachment to Mobile Devices Measure (2016) (0)
- Creating and managing the product mix (2012) (0)
- Going Backward to Move Forward? The Effects of Backward Compatibility in Product Upgrade on Sales of Previous and New Generation Console Video Games (2020) (0)
- EXPRESS: The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication On Spending: The Importance of Activating Consumption Goal-Completion (2022) (0)
- Allocation of Marketing Resources (2020) (0)
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