Best Online Bachelor’s in Marketing and Advertising Degree Programs for 2023

BEST ONLINE BACHELOR'S IN MARKETING & ADVERTISING
By James Barham
Published:
Updated:

Find top-ranked online bachelor’s in marketing and advertising degree programs to prepare students for roles like market research analysts, advertising sales agents, and public relations specialists.

Top 10 Online Bachelor's in Marketing Programs

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  1. University of Alabama
  2. Florida International University
  3. University of Memphis
  4. Thomas Jefferson University
  5. University of Alabama at Birmingham
  6. Florida Atlantic University
  7. Mercer University
  8. University of Alaska Fairbanks
  9. East Carolina University
  10. Old Dominion University
  1. Liberty University 99%
  2. Baker University 99%
  3. Old Dominion University 96%
  4. University of Memphis 95%
  5. East Carolina University 94%
  6. Missouri State University 94%
  7. Southern New Hampshire University 92%
  8. University of Massachusetts Dartmouth 92%
  9. University of Alabama at Birmingham 89%
  10. Mercy College 86%
  1. Florida International University 25 to 1
  2. Florida Atlantic University 22 to 1
  3. Northern Arizona University 22 to 1
  4. Southern New Hampshire University 21 to 1
  5. Missouri State University 20 to 1
  6. University of Alabama at Birmingham 20 to 1
  7. University of Alabama 20 to 1
  8. East Carolina University 19 to 1
  9. Old Dominion University 18 to 1
  10. Liberty University 17 to 1
  1. Thomas Jefferson University $43,116
  2. Mercer University $38,746
  3. Elon University $38,725
  4. Benedictine University $34,290
  5. Baker University $31,700
  6. Oral Roberts University $31,558
  7. Northwood University $30,520
  8. Webster University $28,700
  9. Liberty University $22,713
  10. Mercy College $20,734
  1. Northwood University $37,080
  2. Thomas Jefferson University $22,068
  3. Southern New Hampshire University $18,900
  4. Elon University $18,828
  5. Benedictine University $18,530
  6. Mercy College $16,974
  7. University of Massachusetts Dartmouth $16,390
  8. National University $15,480
  9. Mercer University $15,244
  10. Webster University $13,500
  1. Northwood University
  2. Benedictine University
  3. Mercy College
  4. University of Central Missouri
  5. National University
  6. University of Central Oklahoma
  7. Elon University
  8. Baker University
  9. Southern New Hampshire University
  10. Missouri State University
  1. National University 55%
  2. Webster University 59%
  3. Florida International University 64%
  4. University of Alaska Fairbanks 65%
  5. Mercer University 75%
  6. University of Central Missouri 76%
  7. Thomas Jefferson University 78%
  8. Elon University 78%
  9. Florida Atlantic University 78%
  10. Northern Arizona University 78%
  1. Northwood University 9 to 1
  2. Baker University 10 to 1
  3. University of Alaska Fairbanks 11 to 1
  4. Webster University 12 to 1
  5. Elon University 13 to 1
  6. Thomas Jefferson University 13 to 1
  7. Benedictine University 13 to 1
  8. Mercer University 14 to 1
  9. University of Massachusetts Dartmouth 15 to 1
  10. University of Central Missouri 15 to 1
  1. Florida Atlantic University $2,522
  2. East Carolina University $4,452
  3. Florida International University $4,721
  4. University of Central Oklahoma $6,822
  5. Old Dominion University $7,029
  6. Missouri State University $7,196
  7. University of Alaska Fairbanks $7,296
  8. University of Central Missouri $7,758
  9. University of Memphis $8,352
  10. University of Alabama at Birmingham $8,568
  1. East Carolina University $4,749
  2. Florida Atlantic University $5,467
  3. Missouri State University $5,760
  4. University of Central Oklahoma $7,142
  5. University of Central Missouri $7,836
  6. Liberty University $7,847
  7. University of Alabama at Birmingham $8,100
  8. Florida International University $8,912
  9. University of Memphis $9,378
  10. Old Dominion University $10,207

Featured Programs

Frequently Asked Questions About Marketing and Advertising Degrees

Why get a bachelor’s in marketing and advertising?

A bachelor’s degree in marketing and advertising is a great way to put your social media knowledge, creativity, and analytical skills to professional use. With programs available both online and in person, students can earn the roughly 120 required credits in an environment that best suits their needs.

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What skills are developed while getting a bachelor’s in marketing and advertising?

This four-year degree challenges students to think strategically and creatively while they take courses covering topics like consumer behavior, business ethics, advertising, and market research. Students may also have the option to choose a concentration, such as social media marketing or business analytics.

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What can you do with a bachelor’s in marketing and advertising?

Career opportunities in this field can be lucrative, and graduates with this degree are often prepared for roles like market research analysts, advertising sales agents, and public relations specialists.

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Learn more about how to major in marketing.

Best Online Bachelor's in marketing and advertising Degree Programs

Median Salaries of Similar Careers in the U.S.

The following graph depicts the average salaries of similar occupations to Marketing Managers in the U.S.

Source: U.S. BUREAU OF LABOR STATISTICS

Annual Salary
119400Fundraising Managers
138000Public Relations Managers
142390Sales Managers
142860Advertising and Promotions Managers
153440Marketing Managers

Best Online Bachelor’s in Marketing and Advertising Degree Programs

  1. #1

    University of Alabama

    Tuscaloosa , AL
    #10 15 Best Online Colleges for Veterans to Start Their Careers #1 Most Affordable Colleges in Alabama 2023 #1 The Most Influential Universities and Colleges Ranked by State 2023 #1 Alabama's Best Colleges and Universities Ranked for Undergrads in 2023
    Other Rankings

    Tuition + fees

    $12K

    Acceptance

    79%

    Graduation

    72%

    Student body

    35K

    Median SAT/ACT

    1200/27

    Online Degrees

    BS in Commerce and Business Administration

    Concentrations

    • General Business
    • Management
    • Accounting
    • Marketing
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
    Compare school
  2. #2

    Florida International University

    Miami , FL
    #4 Top 15 Best Online Colleges for Transfer Students in 2023 #5 Most Affordable Colleges in Florida 2023 #5 Best Public Colleges in Florida 2023 #6 Best Research Universities in Florida 2023
    Other Rankings

    Tuition + fees

    $7K

    Acceptance

    64%

    Graduation

    67%

    Student body

    49K

    Median SAT/ACT

    1185/26

    Online Degrees

    BBA in Marketing
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
    Compare school
  3. #3

    East Carolina University

    Greenville , NC
    #4 Most Affordable Colleges in North Carolina 2023 #4 Best Public Colleges in North Carolina 2023 #6 Best Grad Schools in North Carolina 2023 #6 Best Research Universities in North Carolina 2023
    Other Rankings

    Tuition + fees

    $7K

    Acceptance

    94%

    Graduation

    66%

    Student body

    24K

    Median SAT/ACT

    1095/21

    Online Degrees

    BSBA in Marketing
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
    Compare school
  4. #4

    University of Memphis

    Memphis , TN
    #2 Most Affordable Colleges in Tennessee 2023 #2 Best Public Colleges in Tennessee 2023 #3 Best Colleges in Tennessee 2023 #3 The Most Influential Universities and Colleges Ranked by State 2023
    Other Rankings

    Tuition + fees

    $10K

    Acceptance

    95%

    Graduation

    54%

    Student body

    17K

    Median SAT/ACT

    1095/22

    Online Degrees

    BA in Business Administration

    Concentrations

    • Accounting
    • Business Information and Technology
    • Management
    • Marketing Management
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
    Compare school
  7. #6

    Old Dominion University

    Norfolk , VA
    #4 Most Affordable Colleges in Virginia 2023 #6 Best Grad Schools in Virginia 2023 #6 Best Public Colleges in Virginia 2023 #6 Best Research Universities in Virginia 2023
    Other Rankings

    Tuition + fees

    $11K

    Acceptance

    96%

    Graduation

    49%

    Student body

    19K

    Median SAT/ACT

    1065/21

    Online Degrees

    BS in Marketing
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
    BS in Marketing Education
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
    Compare school
  9. #8

    Southern New Hampshire University

    Manchester , NH
    #5 Top 20 Best Military Friendly Online Colleges Ranked for 2023 #1 Best Liberal Arts Colleges in New Hampshire 2023 #2 Most Affordable Colleges in New Hampshire 2023 #2 Best Private Colleges in New Hampshire 2023
    Other Rankings

    Tuition + fees

    $15K

    Acceptance

    92%

    Graduation

    39%

    Student body

    102K

    Online Degrees

    BS in Business Administration

    Concentrations

    • Accounting
    • Entrepreneurship
    • Finance
    • Human Resources Management
    • International Business
    • Management Information Systems
    • Marketing
    • Nonprofit Management
    • Organizational Leadership
    • Project Management
    • Public Administration
    • Sports Management
    • Required Credits: 120
    • Completion time: 4 years
    • Format: Online
    BS in Marketing

    Concentrations

    • Digital Marketing
    • Social Media Marketing
    • Required Credits: 120
    • Completion time: 4 years
    • Format: Online
    Compare school
  14. #12

    University of Alabama at Birmingham

    Birmingham , AL
    #3 Most Affordable Colleges in Alabama 2023 #3 The Most Influential Universities and Colleges Ranked by State 2023 #3 Alabama's Best Colleges and Universities Ranked for Undergrads in 2023 #3 Best Research Universities in Alabama 2023
    Other Rankings

    Tuition + fees

    $9K

    Acceptance

    89%

    Graduation

    62%

    Student body

    19K

    Median SAT/ACT

    1209/26

    Online Degrees

    BS in Marketing

    Concentrations

    • Marketing Management
    • Retail Marketing Management
    • Digital Marketing
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
    Compare school
  19. #16

    University of Alaska Fairbanks

    Fairbanks , AK
    #1 Best Grad School in Alaska 2023 #1 The Most Influential Universities and Colleges Ranked by State 2023 #1 Best Colleges in Alaska 2023 #1 Most Affordable Colleges in Alaska 2023
    Other Rankings

    Tuition + fees

    $9K

    Acceptance

    65%

    Graduation

    38%

    Student body

    4K

    Median SAT/ACT

    1160/22

    Online Degrees

    BBA in Business Administration

    Concentrations

    • Finance
    • General Business
    • Leadership
    • Marketing
    • Sport Management
    • Economics
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
    Compare school
  20. #17

    Liberty University

    Lynchburg , VA
    #4 Top 20 Best Military Friendly Online Colleges Ranked for 2023 #8 Top 15 Best Online Colleges for Transfer Students in 2023 #13 Best Online Christian Colleges and Universities for Doctoral Degrees #2 Best Christian Colleges in Virginia 2023
    Other Rankings

    Tuition + fees

    $23K

    Acceptance

    99%

    Graduation

    62%

    Student body

    79K

    Median SAT/ACT

    1145/25

    Online Degrees

    BSBA in Business Administration

    Concentrations

    • Digital Marketing And Advertising
    • Marketing Analytics
    • Marketing: Sales Management And Professional Selling
    • Strategic Marketing Management
    • Required Credits: 120
    • Completion time: 3.5 years
    • Format: Online
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  21. #18

    Northern Arizona University

    Flagstaff , AZ
    #3 Best Colleges in Arizona 2023 #3 Most Affordable Colleges in Arizona 2023 #3 The Most Influential Universities and Colleges Ranked by State 2023 #3 Best Public Colleges in Arizona 2023
    Other Rankings

    Tuition + fees

    $12K

    Acceptance

    78%

    Graduation

    59%

    Student body

    25K

    Online Degrees

    BBA in Business Administration

    Concentrations

    • Entrepreneurship and Small Business
    • Global Business
    • Human Resource Management
    • Logistics and Supply Chain Management
    • Management
    • Marketing
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
    Bachelor of Science in Education in Career and Technical Education

    Concentrations

    • Business and Marketing
    • Education and Training
    • Family and Consumer Science
    • Health Careers
    • Industrial and Emerging Technologies
    • Occupational
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
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  23. #20

    National University

    La Jolla , CA
    #1 Best Online Bachelor's in Strategic Communications Degree Programs #2 Best Online Bachelor's in Cybersecurity in California #2 Best Online Associate Degrees in California 2023 #3 Most Affordable Early Childhood Education Bachelor's (Online, On-Campus)
    Other Rankings

    Tuition + fees

    $13K

    Acceptance

    55%

    Graduation

    47%

    Student body

    25K

    Online Degrees

    BA in Integrated Marketing Communications
    • Required Credits: 180
    • Completion time: 4.5-5.5 years
    • Format: Online
    Compare school
  25. #21

    Thomas Jefferson University

    Philadelphia , PA
    #9 Best Research Universities in Pennsylvania 2023 #10 Best Grad Schools in Pennsylvania 2023 #10 Best Private Colleges in Pennsylvania 2023 #1 Best Online Bachelor's in Cybersecurity in Pennsylvania
    Other Rankings

    Tuition + fees

    $43K

    Acceptance

    78%

    Graduation

    71%

    Student body

    7K

    Median SAT/ACT

    1180/23

    Online Degrees

    BA in Business Administration

    Concentrations

    • Accounting
    • Acquisition and Contract Management
    • Entrepreneurship
    • Finance
    • Health Services Administration
    • Human Resource Management
    • Hospitality and Tourism Management
    • Joe Gibbs Performance Management
    • Management
    • Marketing
    • Project Management
    • Retail Management
    • Social Media Marketing
    • Required Credits: 180
    • Completion time: None Reported
    • Format: Online
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  26. #22

    Benedictine University

    Lisle , IL
    #4 Best Christian Colleges in Illinois 2023 #6 Best Small Colleges in Illinois 2023 #3 Best Online MBA Programs in Illinois #13 Best Online Master's Programs in Illinois 2023
    Other Rankings

    Tuition + fees

    $34K

    Acceptance

    80%

    Graduation

    47%

    Student body

    4K

    Median SAT/ACT

    1070/22

    Online Degrees

    BA in Management

    Concentrations

    • Digital Marketing
    • Human Resources Management
    • Marketing
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
    Compare school
  27. #23

    Northwood University

    Midland , MI
    #4 Top 10 Best Online MBA in Economics Degree Programs Ranked in 2023 #4 Best Online Bachelor's of Cybersecurity Degree Programs in Michigan #6 Best Online MBA Programs in Michigan #9 Best Online Colleges in Michigan 2023
    Other Rankings

    Tuition + fees

    $31K

    Acceptance

    83%

    Graduation

    62%

    Student body

    2K

    Median SAT/ACT

    1085/22

    Online Degrees

    BA in Business Administration

    Concentrations

    • Accounting
    • Automotive Marketing and Management
    • Cybersecurity
    • Entrepreneurship
    • Finance
    • Franchising Management
    • Healthcare Management
    • International Business
    • Management
    • Management Information Systems
    • Marketing
    • Marketing Communications
    • Operations and Supply Chain Management
    • Sport Management
    • Required Credits: 123
    • Completion time: 4 years
    • Format: Online
    Compare school
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Online Marketing Programs Looking for You

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Online Degree Frequently Asked Questions

If this is your first time taking an online course, the experience may require a time of adjustment. Although you’ll typically learn the same material and take the same exams as your on-campus peers, going online will require greater independence and responsibility than going in person. You’ll be accountable for your own time management, for harnessing the online educational technology that you’ll need to use, and for completing the course requirements, such as listening to lectures, learning lessons, reading texts, and handing in assignments. This means you’ll need to create a suitable workspace for yourself, maintain a realistic schedule, and take the initiative in building relationships with your instructors and classmates. With online college, your goal is to find a balance between independence and engagement.

No. The only part of online education that’s easier than campus-based education is ease of access: all you need is a computer and an internet connection for online education. But even this seeming advantage of online education can be misleading: what’s easier, studying online with your computer and internet connection from your home where you need to cook, clean, pay rent, and maintain a job? Or studying on campus in a dorm where all your living needs are handled by the school, and college staff are there to help you every step of the way?

If you take the commute to campus out of the equation, campus-based education is easier. All the support structures available on campus for students, especially with real people to help you in person, are not there online. The demands on you as an online student will largely be the same as for your campus-based counterpart, but without the same helps.

In general, your online courses will present the same material and test you in the same way as traditional in-person courses. In many cases, you’ll even have the same instructors as your on-campus counterparts. In fact, if you are adjusting to the experience of independent learning with remote educational technology for the first time, online college may be considerably more challenging than campus-based college. For a few insights on how to manage this new online experience, check out our 10 Tips for Adjusting to School Online.

Accreditation is especially important when it comes to online college. This is because the online education landscape is a mix of highly-reputable non-profit institutions on the one end and less-than-reputable for-profit institutions on the other end. Accreditation gives you the power to identify the more reputable actors in online education. Accreditation is a stamp of approval from an independent accrediting agency indicating that a college or university is meeting standards of quality and credibility. School-wide accreditation falls into two major categories: regional and national accreditation. Regional accreditors generally hold jurisdiction only over schools in the states comprising their region, whereas national accreditors hold jurisdiction over schools in all states. Regional accreditation is widely regarded as a more rigorous standard of quality and credibility than national accreditation.

Attending a college or university that is not regionally accredited could limit your opportunities. For students seeking an online education, we strongly recommend that they opt for regionally accredited schools. Regional accreditation ensures eligibility for federal loans and grants, ensures your college credits can be transferred between schools, and ensures that your degree credits can be accepted if you wish to earn an advanced degree. For more on this important topic, check out our What is Accreditation and Why Does It Matter? College & University Accreditation Guide.

As long as your online college degree is regionally accredited (see the previous point), you should have little difficulty transferring most of your credits or credentials to another regionally accredited undergraduate school. Every school carries its own standards and procedures for granting a transfer of credits. In many cases, you will encounter some bureaucratic haggling in which some of your credits will be transferred and others may be refused. However, provided that you have attended an online school with recognized regional accreditation, you should be in good shape in transferring your credits earned online.

In most cases, as long you graduate from a well-regarded, regionally-accredited online college, prospective employers won’t look sideways at your degree. In fact, unless you attend an exclusively online college or university, there will likely be no specific indicator on your degree, transcript, or resumé differentiating your school from its brick-and-mortar counterpart. This means that your employer will likely only differentiate between an online and in-person degree if you mention this distinction.

Some employers may express the concern that because you did your degree online, you may need to transition from an online education experience to in-person workplace experience. But in an age of Covid, that concern seems much diminished. The fact is that much employment these days is remote. And collaboration increasingly happens online over Zoom. Many employers will therefore view your online degree as evidence of valuable 21st century professional skills such as independence, self-motivation, time management, and tech savvy.

If you are a student who thrives on the dynamic energy of in-person discussion, who requires the physical surroundings of a classroom to feel engaged, or who considers the social aspects of education to be of equal importance to the actual content of your courses, online education will be less than ideal for you (though depending on your circumstances, it may also be the only viable option).

While there is much in traditional campus-based education that can be substituted or simulated through the online medium, some students may find that there is nothing that can replace the conversation, collaboration, and motivation that occur in an actual in-person classroom setting. As you transition to online education, one of the biggest challenges you will likely face in getting the most out of your online classes is overcoming this difference between “real reality” and “virtual reality.” Fortunately, we’ve got some great Tips for Online Education Beginners.

The advantages of online classes are many. Above all, online courses give you the freedom and flexibility to attend class from anywhere that works for you, whether you’re at home, in a coffee shop, or in a quiet conference room at work. In many cases, you’ll also enjoy the convenience of asynchronous learning opportunities-educational experiences that you can complete at your own pace and on your own schedule. This may include pre-taped lectures, ongoing chat-board discussions, and 24/7 access to digital materials. And of course, just as there are some learners who prefer the energy of a live classroom, there are those who learn best when working in their own personal space, free from distractions. If this sounds like you, you might find the solitude of online learning to be a major advantage.

Resources for Online College-Bound Students

Whether you’re just getting started on your college search, you’re looking for survival tips on your way to a bachelor’s degree, or you’re preparing for the transition into grad school, we’ve got guides, how to’s and tons of other valuable resources to keep you moving forward in your educational journey.

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