Best Online Bachelor’s in Marketing and Advertising

Find top-ranked online bachelor’s in marketing and advertising degree programs to prepare students for roles like market research analysts, advertising sales agents, and public relations specialists.

Best Online Bachelor’s in Marketing and Advertising
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Frequently Asked Questions About Marketing and Advertising Degrees

Why get a bachelor’s in marketing and advertising?

A bachelor’s degree in marketing and advertising is a great way to put your social media knowledge, creativity, and analytical skills to professional use. With programs available both online and in person, students can earn the roughly 120 required credits in an environment that best suits their needs.

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What skills are developed while getting a bachelor’s in marketing and advertising?

This four-year degree challenges students to think strategically and creatively while they take courses covering topics like consumer behavior, business ethics, advertising, and market research. Students may also have the option to choose a concentration, such as social media marketing or business analytics.

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What can you do with a bachelor’s in marketing and advertising?

Career opportunities in this field can be lucrative, and graduates with this degree are often prepared for roles like market research analysts, advertising sales agents, and public relations specialists.

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Learn more about how to major in marketing.

Best Online Bachelor's in marketing and advertising Degree Programs

How do we determine the best online marketing and advertising bachelor's degree programs?

Methodology

Pursing your degree online doesn’t mean you need to settle for a inferior school. Today, most universities and colleges offer online degrees, and many respected schools are seeing significant growth in their numbers of online students.

The people affiliated with a school are ultimately what make it great. This is why influence — i.e., the academic impact of faculty and alumni associated with a school — gets at the heart of what is truly best in education. The combined influence score of a college or university’s top academic influencers is the best indicator of academic excellence. For our online degree rankings, we focus on the academic influence of faculty and alumni in the specific disciplines we’re ranking.

If you are serious about finding the best online colleges, you should be asking where the most influential professors are teaching, and whether their graduates themselves are advancing the school’s reputation for academic excellence. Most ranking sites rely on an opaque combination of reputation surveys and arbitrary performance metrics. Influence, as measured by our InfluenceRanking engine, provides a ranking that is free from bias, insulated from manipulation, and reflective of real-world educational outcomes.

Best Online Bachelor’s in Marketing and Advertising Degree Programs

  1. #1

    University of Alabama

    #180 institution's historical influence
    #94 overall school desirability

    Tuition + fees

    $12K

    Acceptance

    80%

    Graduation

    72%

    Student body

    35K

    Median SAT/ACT

    1210/27

    Tuscaloosa, AL

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    Online Degrees

    BS in Commerce and Business Administration

    Concentrations

    • General Business
    • Management
    • Accounting
    • Marketing
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
  2. #2

    Florida International University

    #519 institution's historical influence
    #215 overall school desirability

    Tuition + fees

    $7K

    Acceptance

    58%

    Graduation

    67%

    Student body

    48K

    Median SAT/ACT

    1195/25

    Miami, FL

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    Online Degrees

    BBA in Marketing
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
  3. #3

    East Carolina University

    #713 institution's historical influence
    #1186 overall school desirability

    Tuition + fees

    $7K

    Acceptance

    88%

    Graduation

    65%

    Student body

    24K

    Median SAT/ACT

    1115/22

    Greenville, NC

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    Online Degrees

    BSBA in Marketing
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
  4. #4

    University of Memphis

    #558 institution's historical influence
    #787 overall school desirability

    Tuition + fees

    $10K

    Acceptance

    85%

    Graduation

    52%

    Student body

    17K

    Median SAT/ACT

    1120/22

    Memphis, TN

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    Online Degrees

    BA in Business Administration

    Concentrations

    • Accounting
    • Business Information and Technology
    • Management
    • Marketing Management
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
  5. #5

    Webster University

    #1159 institution's historical influence
    #814 overall school desirability

    Tuition + fees

    $29K

    Acceptance

    53%

    Graduation

    55%

    Student body

    7K

    Median SAT/ACT

    1130/24

    Saint Louis, MO

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    Online Degrees

    BA in Advertising And Marketing Communications
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
  6. #6

    Old Dominion University

    #959 institution's historical influence
    #709 overall school desirability

    Tuition + fees

    $11K

    Acceptance

    95%

    Graduation

    53%

    Student body

    19K

    Median SAT/ACT

    1080/21

    Norfolk, VA

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    Online Degrees

    BS in Marketing
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
    BS in Marketing Education
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
  7. #7

    Mercy College

    #1814 institution's historical influence
    #302 overall school desirability

    Tuition + fees

    $20K

    Acceptance

    82%

    Graduation

    48%

    Student body

    8K

    Median SAT/ACT

    985/20

    Dobbs Ferry, NY

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    Online Degrees

    BS in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 120
    • Completion time: 4-5 years
    • Format: Online
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  8. #8

    Southern New Hampshire University

    #1468 institution's historical influence
    #1034 overall school desirability

    Tuition + fees

    $10K

    Acceptance

    94%

    Graduation

    37%

    Student body

    84K

    Manchester, NH

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    Online Degrees

    BS in Business Administration

    Concentrations

    • Accounting
    • Entrepreneurship
    • Finance
    • Human Resources Management
    • International Business
    • Management Information Systems
    • Marketing
    • Nonprofit Management
    • Organizational Leadership
    • Project Management
    • Public Administration
    • Sports Management
    • Required Credits: 120
    • Completion time: 4 years
    • Format: Online
    BS in Marketing

    Concentrations

    • Digital Marketing
    • Social Media Marketing
    • Required Credits: 120
    • Completion time: 4 years
    • Format: Online
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  9. #9

    Mercer University

    #698 institution's historical influence
    #1052 overall school desirability

    Tuition + fees

    $29K

    Acceptance

    78%

    Graduation

    73%

    Student body

    7K

    Median SAT/ACT

    1255/27

    Macon, GA

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    Online Degrees

    BBA in Business

    Concentrations

    • Marketing
    • Required Credits: 120
    • Completion time: 48 months
    • Format: Online
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  10. #10

    University of Central Missouri

    #1712 institution's historical influence
    #1136 overall school desirability

    Tuition + fees

    $8K

    Acceptance

    64%

    Graduation

    51%

    Student body

    9K

    Warrensburg, MO

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    Online Degrees

    BS in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 120
    • Completion time: 4 years
    • Format: Online
  11. #11

    Florida Atlantic University

    #682 institution's historical influence
    #1363 overall school desirability

    Tuition + fees

    $5K

    Acceptance

    75%

    Graduation

    56%

    Student body

    26K

    Median SAT/ACT

    1160/24

    Boca Raton, FL

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    Online Degrees

    BBA in Marketing
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
    REQUEST INFO
  12. #12

    University of Alabama at Birmingham

    #450 institution's historical influence
    #1232 overall school desirability

    Tuition + fees

    $9K

    Acceptance

    81%

    Graduation

    61%

    Student body

    19K

    Median SAT/ACT

    1227/25

    Birmingham, AL

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    Online Degrees

    BS in Marketing

    Concentrations

    • Marketing Management
    • Retail Marketing Management
    • Digital Marketing
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
  13. #13

    University of Massachusetts Dartmouth

    #1233 institution's historical influence
    #248 overall school desirability

    Tuition + fees

    $14K

    Acceptance

    76%

    Graduation

    52%

    Student body

    7K

    Median SAT/ACT

    1090/21

    North Dartmouth, MA

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    Online Degrees

    BS in Marketing
    • Required Credits: 120
    • Completion time: 4 years
    • Format: Online
    REQUEST INFO
  14. #14

    Missouri State University

    #1436 institution's historical influence
    #1219 overall school desirability

    Tuition + fees

    $8K

    Acceptance

    87%

    Graduation

    58%

    Student body

    17K

    Median SAT/ACT

    1140/24

    Springfield, MO

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    Online Degrees

    BS in Marketing

    Concentrations

    • Marketing Management
    • Required Credits: None Reported
    • Completion time: 4 years
    • Format: Online
  15. #15

    Baker University

    #1659 institution's historical influence
    #947 overall school desirability

    Tuition + fees

    $31K

    Acceptance

    93%

    Graduation

    62%

    Student body

    2K

    Median SAT/ACT

    1085/22

    Baldwin City, KS

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    Online Degrees

    BBA in Marketing
    • Required Credits: 124
    • Completion time: None Reported
    • Format: Online
  16. #16

    University of Alaska Fairbanks

    #878 institution's historical influence
    #235 overall school desirability

    Tuition + fees

    $9K

    Acceptance

    67%

    Graduation

    39%

    Student body

    5K

    Median SAT/ACT

    1155/21

    Fairbanks, AK

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    Online Degrees

    BBA in Business Administration

    Concentrations

    • Finance
    • General Business
    • Leadership
    • Marketing
    • Sport Management
    • Economics
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
    REQUEST INFO
  17. #17

    Liberty University

    #1070 institution's historical influence
    #116 overall school desirability

    Tuition + fees

    $15K

    Acceptance

    50%

    Graduation

    54%

    Student body

    75K

    Median SAT/ACT

    1150/24

    Lynchburg, VA

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    Online Degrees

    BSBA in Business Administration

    Concentrations

    • Digital Marketing And Advertising
    • Marketing Analytics
    • Marketing: Sales Management And Professional Selling
    • Strategic Marketing Management
    • Required Credits: 120
    • Completion time: 3.5 years
    • Format: Online
  18. #18

    Northern Arizona University

    #1104 institution's historical influence
    #303 overall school desirability

    Tuition + fees

    $11K

    Acceptance

    82%

    Graduation

    57%

    Student body

    27K

    Flagstaff, AZ

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    Online Degrees

    BBA in Business Administration

    Concentrations

    • Entrepreneurship and Small Business
    • Global Business
    • Human Resource Management
    • Logistics and Supply Chain Management
    • Management
    • Marketing
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
    Bachelor of Science in Education in Career and Technical Education

    Concentrations

    • Business and Marketing
    • Education and Training
    • Family and Consumer Science
    • Health Careers
    • Industrial and Emerging Technologies
    • Occupational
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
  19. #19

    Elon University

    #1896 institution's historical influence
    #1234 overall school desirability

    Tuition + fees

    $38K

    Acceptance

    72%

    Graduation

    83%

    Student body

    7K

    Median SAT/ACT

    1240/27

    Elon, NC

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    Online Degrees

    BSBA in Business Administration

    Concentrations

    • Marketing & MIS
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
    REQUEST INFO
  20. #20

    National University

    #1863 institution's historical influence

    Tuition + fees

    $13K

    Acceptance

    87%

    Graduation

    47%

    Student body

    23K

    La Jolla, CA

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    Online Degrees

    BA in Integrated Marketing Communications
    • Required Credits: 180
    • Completion time: 4.5-5.5 years
    • Format: Online
  21. #21

    Thomas Jefferson University

    #428 institution's historical influence
    #568 overall school desirability

    Tuition + fees

    $42K

    Acceptance

    70%

    Graduation

    70%

    Student body

    7K

    Median SAT/ACT

    1165/24

    Philadelphia, PA

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    Online Degrees

    BA in Business Administration

    Concentrations

    • Accounting
    • Acquisition and Contract Management
    • Entrepreneurship
    • Finance
    • Health Services Administration
    • Human Resource Management
    • Hospitality and Tourism Management
    • Joe Gibbs Performance Management
    • Management
    • Marketing
    • Project Management
    • Retail Management
    • Social Media Marketing
    • Required Credits: 180
    • Completion time: None Reported
    • Format: Online
  22. #22

    Benedictine University

    #2430 institution's historical influence
    #672 overall school desirability

    Tuition + fees

    $32K

    Acceptance

    61%

    Graduation

    46%

    Student body

    4K

    Median SAT/ACT

    1076/22

    Lisle, IL

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    Online Degrees

    BA in Management

    Concentrations

    • Digital Marketing
    • Human Resources Management
    • Marketing
    • Required Credits: 120
    • Completion time: None Reported
    • Format: Online
  23. #23

    Northwood University

    #3269 institution's historical influence
    #917 overall school desirability

    Tuition + fees

    $29K

    Acceptance

    77%

    Graduation

    58%

    Student body

    3K

    Median SAT/ACT

    1075/21

    Midland, MI

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    Online Degrees

    BA in Business Administration

    Concentrations

    • Accounting
    • Automotive Marketing and Management
    • Cybersecurity
    • Entrepreneurship
    • Finance
    • Franchising Management
    • Healthcare Management
    • International Business
    • Management
    • Management Information Systems
    • Marketing
    • Marketing Communications
    • Operations and Supply Chain Management
    • Sport Management
    • Required Credits: 123
    • Completion time: 4 years
    • Format: Online
  24. #24

    Oral Roberts University

    #1134 institution's historical influence
    #798 overall school desirability

    Tuition + fees

    $31K

    Acceptance

    78%

    Graduation

    56%

    Student body

    4K

    Median SAT/ACT

    1114/21

    Tulsa, OK

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    Online Degrees

    BS in Marketing
    • Required Credits: None Reported
    • Completion time: None Reported
    • Format: Online
    REQUEST INFO
  25. #25

    University of Central Oklahoma

    #1683 institution's historical influence
    #1210 overall school desirability

    Tuition + fees

    $8K

    Acceptance

    80%

    Graduation

    35%

    Student body

    12K

    Edmond, OK

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    Online Degrees

    BBA in Marketing
    • Required Credits: 124
    • Completion time: 4 years
    • Format: Hybrid

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Online Degree Frequently Asked Questions

If this is your first time taking an online course, the experience may require a time of adjustment. Although you’ll typically learn the same material and take the same exams as your on-campus peers, going online will require greater independence and responsibility than going in person. You’ll be accountable for your own time management, for harnessing the online educational technology that you’ll need to use, and for completing the course requirements, such as listening to lectures, learning lessons, reading texts, and handing in assignments. This means you’ll need to create a suitable workspace for yourself, maintain a realistic schedule, and take the initiative in building relationships with your instructors and classmates. With online college, your goal is to find a balance between independence and engagement.

No. The only part of online education that’s easier than campus-based education is ease of access: all you need is a computer and an internet connection for online education. But even this seeming advantage of online education can be misleading: what’s easier, studying online with your computer and internet connection from your home where you need to cook, clean, pay rent, and maintain a job? Or studying on campus in a dorm where all your living needs are handled by the school, and college staff are there to help you every step of the way?

If you take the commute to campus out of the equation, campus-based education is easier. All the support structures available on campus for students, especially with real people to help you in person, are not there online. The demands on you as an online student will largely be the same as for your campus-based counterpart, but without the same helps.

In general, your online courses will present the same material and test you in the same way as traditional in-person courses. In many cases, you’ll even have the same instructors as your on-campus counterparts. In fact, if you are adjusting to the experience of independent learning with remote educational technology for the first time, online college may be considerably more challenging than campus-based college. For a few insights on how to manage this new online experience, check out our 10 Tips for Adjusting to School Online.

Accreditation is especially important when it comes to online college. This is because the online education landscape is a mix of highly-reputable non-profit institutions on the one end and less-than-reputable for-profit institutions on the other end. Accreditation gives you the power to identify the more reputable actors in online education. Accreditation is a stamp of approval from an independent accrediting agency indicating that a college or university is meeting standards of quality and credibility. School-wide accreditation falls into two major categories: regional and national accreditation. Regional accreditors generally hold jurisdiction only over schools in the states comprising their region, whereas national accreditors hold jurisdiction over schools in all states. Regional accreditation is widely regarded as a more rigorous standard of quality and credibility than national accreditation.

Attending a college or university that is not regionally accredited could limit your opportunities. For students seeking an online education, we strongly recommend that they opt for regionally accredited schools. Regional accreditation ensures eligibility for federal loans and grants, ensures your college credits can be transferred between schools, and ensures that your degree credits can be accepted if you wish to earn an advanced degree. For more on this important topic, check out our What is Accreditation and Why Does It Matter? College & University Accreditation Guide.

As long as your online college degree is regionally accredited (see the previous point), you should have little difficulty transferring most of your credits or credentials to another regionally accredited undergraduate school. Every school carries its own standards and procedures for granting a transfer of credits. In many cases, you will encounter some bureaucratic haggling in which some of your credits will be transferred and others may be refused. However, provided that you have attended an online school with recognized regional accreditation, you should be in good shape in transferring your credits earned online.

In most cases, as long you graduate from a well-regarded, regionally-accredited online college, prospective employers won’t look sideways at your degree. In fact, unless you attend an exclusively online college or university, there will likely be no specific indicator on your degree, transcript, or resumé differentiating your school from its brick-and-mortar counterpart. This means that your employer will likely only differentiate between an online and in-person degree if you mention this distinction.

Some employers may express the concern that because you did your degree online, you may need to transition from an online education experience to in-person workplace experience. But in an age of Covid, that concern seems much diminished. The fact is that much employment these days is remote. And collaboration increasingly happens online over Zoom. Many employers will therefore view your online degree as evidence of valuable 21st century professional skills such as independence, self-motivation, time management, and tech savvy.

If you are a student who thrives on the dynamic energy of in-person discussion, who requires the physical surroundings of a classroom to feel engaged, or who considers the social aspects of education to be of equal importance to the actual content of your courses, online education will be less than ideal for you (though depending on your circumstances, it may also be the only viable option).

While there is much in traditional campus-based education that can be substituted or simulated through the online medium, some students may find that there is nothing that can replace the conversation, collaboration, and motivation that occur in an actual in-person classroom setting. As you transition to online education, one of the biggest challenges you will likely face in getting the most out of your online classes is overcoming this difference between “real reality” and “virtual reality.” Fortunately, we’ve got some great Tips for Online Education Beginners.

The advantages of online classes are many. Above all, online courses give you the freedom and flexibility to attend class from anywhere that works for you, whether you’re at home, in a coffee shop, or in a quiet conference room at work. In many cases, you’ll also enjoy the convenience of asynchronous learning opportunities—educational experiences that you can complete at your own pace and on your own schedule. This may include pre-taped lectures, ongoing chat-board discussions, and 24/7 access to digital materials. And of course, just as there are some learners who prefer the energy of a live classroom, there are those who learn best when working in their own personal space, free from distractions. If this sounds like you, you might find the solitude of online learning to be a major advantage.

Resources for Online College-Bound Students

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