Best Online Master’s in Marketing and Advertising

BEST ONLINE MASTER'S IN MARKETING & ADVERTISING
By James Barham
Published:
Updated:

Find top-ranked online master’s in marketing and advertising degree programs for students wanting to qualify for leadership roles as marketing managers, promotions managers, chief executives, and sales engineers.

Top 10 Online Master's in Marketing Degrees

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  1. Boston University
  2. Brandeis University
  3. University of Arizona
  4. Syracuse University
  5. Fordham University
  6. University of Cincinnati
  7. University of Alabama
  8. Yeshiva University
  9. Baylor University
  10. University of Mississippi
  1. Southern New Hampshire University 92%
  2. Roosevelt University 92%
  3. Wichita State University 91%
  4. University of Mississippi 90%
  5. University of Texas at Dallas 87%
  6. University of Arizona 87%
  7. Mercy College 86%
  8. University of Massachusetts Lowell 85%
  9. University of Cincinnati 85%
  10. University of North Texas 81%
  1. University of North Texas 26 to 1
  2. Florida International University 25 to 1
  3. University of Texas at Dallas 25 to 1
  4. Southern New Hampshire University 21 to 1
  5. University of Alabama 20 to 1
  6. Texas Tech University 19 to 1
  7. University of Cincinnati 19 to 1
  8. University of Massachusetts Lowell 19 to 1
  9. Wichita State University 18 to 1
  10. DePaul University 17 to 1
  1. Brandeis University $60,006
  2. Boston University $59,816
  3. Syracuse University $57,591
  4. Fordham University $56,161
  5. Fairfield University $52,870
  6. Baylor University $50,232
  7. Yeshiva University $47,500
  8. Seton Hall University $46,880
  9. DePaul University $42,012
  10. Roosevelt University $31,493
  1. Boston University $58,560
  2. Brandeis University $53,498
  3. Syracuse University $41,616
  4. Baylor University $37,674
  5. Yeshiva University $34,800
  6. Seton Hall University $25,218
  7. Fordham University $23,112
  8. Roosevelt University $21,275
  9. Golden Gate University $19,620
  10. Fairfield University $19,383
  1. Mercy College
  2. Southern New Hampshire University
  3. Golden Gate University
  4. University of Massachusetts Lowell
  5. Fairfield University
  6. Webster University
  7. Roosevelt University
  8. Wichita State University
  9. University of Texas at Dallas
  10. Seton Hall University
  1. Boston University 19%
  2. Brandeis University 39%
  3. Fairfield University 56%
  4. Baylor University 57%
  5. Fordham University 58%
  6. Webster University 59%
  7. Syracuse University 59%
  8. Yeshiva University 63%
  9. Florida International University 64%
  10. Texas Tech University 68%
  1. Yeshiva University 7 to 1
  2. Boston University 10 to 1
  3. Brandeis University 10 to 1
  4. Roosevelt University 11 to 1
  5. Webster University 12 to 1
  6. Golden Gate University 12 to 1
  7. Fairfield University 12 to 1
  8. Fordham University 13 to 1
  9. Seton Hall University 14 to 1
  10. Syracuse University 15 to 1
  1. Florida International University $4,721
  2. Wichita State University $6,843
  3. University of Nebraska–Lincoln $7,770
  4. University of North Texas $8,295
  5. University of Mississippi $8,934
  6. Texas Tech University $8,935
  7. University of Cincinnati $10,099
  8. University of Alabama $10,780
  9. University of Arizona $10,990
  10. Golden Gate University $11,088
  1. Wichita State University $5,544
  2. University of Nebraska–Lincoln $6,138
  3. University of North Texas $6,350
  4. Texas Tech University $6,956
  5. Florida International University $8,912
  6. University of Mississippi $8,938
  7. University of Alabama $10,780
  8. University of Arizona $12,106
  9. University of Cincinnati $13,224
  10. Webster University $13,500

Featured Programs

Frequently Asked Questions About Marketing and Advertising Degrees

Why get a master’s in marketing and advertising?

As consumer trends change and social media plays a more prevalent role in business, so does the need for marketing professionals who have an up-to-date understanding of the field. Earning a master’s degree in marketing and advertising is a great way to advance one’s career while also taking a closer look into the marketing strategies, principles, and theories that make for successful practices.

How long does it take to get a master’s in marketing and advertising?

Students can typically complete this two-year, 30- to 45-credit degree either online or in person.

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What topics do courses focus on while getting a master’s in marketing and advertising?

Courses cover topics such as branding, market research, and business statistics. Students are typically also required to complete a thesis or final project.

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What can you do with a master’s in marketing and advertising?

Graduates will qualify for leadership roles as marketing managers, promotions managers, chief executives, and sales engineers.

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Learn more about what you can do with a master’s in marketing.

Best Online Master's in marketing and advertising Degree Programs

Median Salaries of Similar Careers in the U.S.

The following graph depicts the average salaries of similar occupations to Marketing Managers in the U.S.

Source: U.S. BUREAU OF LABOR STATISTICS

Annual Salary
119400Fundraising Managers
138000Public Relations Managers
142390Sales Managers
142860Advertising and Promotions Managers
153440Marketing Managers

Best Online Master’s in marketing and advertising Degree Programs

  1. #1

    Boston University

    Boston , MA
    #19 50 Best Private Grad Schools 2023 #21 50 Best Graduate Schools Ranked for Prospective Students in 2023 #3 Best Private Colleges in Massachusetts 2023 #3 Best Colleges in Massachusetts 2023
    Other Rankings

    Tuition + fees

    $60K

    Acceptance

    19%

    Graduation

    89%

    Student body

    32K

    Median SAT/ACT

    1405/32

    Online Degrees

    MS in Global Marketing Management
    • Required Credits: 40
    • Completion time: None Reported
    • Format: Online
    Compare school
  2. #2

    Syracuse University

    Syracuse , NY
    #1 Top 20 Best Military Friendly Online Colleges Ranked for 2023 #7 15 Best Online Colleges for Veterans to Start Their Careers #25 50 Best Private Grad Schools 2023 #5 Best Colleges in New York 2023
    Other Rankings

    Tuition + fees

    $58K

    Acceptance

    59%

    Graduation

    82%

    Student body

    22K

    Online Degrees

    MBA in Business Administration

    Concentrations

    • Marketing Management
    • Required Credits: 54
    • Completion time: 3-4 years
    • Format: Online
    Compare school
  3. #3

    University of Cincinnati

    Cincinnati , OH
    #11 15 Best Online Colleges for Veterans to Start Their Careers #2 Most Affordable Colleges in Ohio 2023 #2 Best Public Colleges in Ohio 2023 #3 Best Research Universities in Ohio 2023
    Other Rankings

    Tuition + fees

    $12K

    Acceptance

    85%

    Graduation

    73%

    Student body

    34K

    Median SAT/ACT

    1225/26

    Online Degrees

    MS in Marketing
    • Required Credits: 32
    • Completion time: just over 1 year
    • Format: Online
    MBA in Master of Business Administration - MBA

    Concentrations

    • Healthcare
    • Marketing
    • Taxation
    • Management
    • Required Credits: 38-48
    • Completion time: None Reported
    • Format: Online
    Compare school
  4. #4

    University of Arizona

    Tucson , AZ
    #4 15 Best Online Colleges for Veterans to Start Their Careers #13 50 Best Public Grad Schools 2023 #19 Most Affordable Colleges and Universities in the U.S. 2023 #1 Best Colleges in Arizona 2023
    Other Rankings

    Tuition + fees

    $12K

    Acceptance

    87%

    Graduation

    64%

    Student body

    40K

    Median SAT/ACT

    1220/25

    Online Degrees

    MBA in Business Administration

    Concentrations

    • Entrepreneurship
    • Finance
    • Marketing
    • Management
    • Mis/ Privacy and Security
    • Healthcare
    • Required Credits: 45
    • Completion time: 14-30 months
    • Format: Online
    Compare school
  5. #5

    Fordham University

    Bronx , NY
    #2 Best Online Christian Colleges and Universities for Doctoral Degrees #8 50 Best Christian Colleges and Universities 2023 #18 Top 20 Best Military Friendly Online Colleges Ranked for 2023 #1 Best Christian Colleges in New York 2023
    Other Rankings

    Tuition + fees

    $56K

    Acceptance

    58%

    Graduation

    83%

    Student body

    15K

    Median SAT/ACT

    1320/29

    Online Degrees

    MS in Strategic Marketing Communications
    • Required Credits: 33
    • Completion time: 2-3 years
    • Format: Online
    Compare school
  7. #6

    University of Alabama

    Tuscaloosa , AL
    #10 15 Best Online Colleges for Veterans to Start Their Careers #1 Best Grad Schools in Alabama 2023 #1 Most Affordable Colleges in Alabama 2023 #1 The Most Influential Universities and Colleges Ranked by State 2023
    Other Rankings

    Tuition + fees

    $12K

    Acceptance

    79%

    Graduation

    72%

    Student body

    35K

    Median SAT/ACT

    1200/27

    Online Degrees

    MA in Advertising and Public Relations

    Concentrations

    • Marketing Communication Management
    • Required Credits: 30
    • Completion time: None Reported
    • Format: Online
    MS in Marketing

    Concentrations

    • Digital and Social Media
    • Marketing Analytics
    • Required Credits: 30-33
    • Completion time: None Reported
    • Format: Online
    Compare school
  9. #8

    Baylor University

    Waco , TX
    #1 Best CCCU Colleges and Universities 2023 #4 Best Online Christian Colleges and Universities for Doctoral Degrees #10 50 Best Christian Colleges and Universities 2023 #2 Best Christian Colleges in Texas 2023
    Other Rankings

    Tuition + fees

    $50K

    Acceptance

    57%

    Graduation

    82%

    Student body

    18K

    Online Degrees

    MBA in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 48
    • Completion time: 2.5-3.5 years
    • Format: Online
    Compare school
  10. #9

    University of Nebraska–Lincoln

    Lincoln , NE
    #1 Best Colleges in Nebraska 2023 #1 Best Grad Schools in Nebraska 2023 #1 Best Public Colleges in Nebraska 2023 #1 The Most Influential Universities and Colleges Ranked by State 2023
    Other Rankings

    Tuition + fees

    $10K

    Acceptance

    81%

    Graduation

    66%

    Student body

    22K

    Median SAT/ACT

    1215/25

    Online Degrees

    MBA in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 48
    • Completion time: None Reported
    • Format: Online
    Compare school
  13. #11

    Texas Tech University

    Lubbock , TX
    #4 Best Public Colleges in Texas 2023 #4 Most Affordable Colleges in Texas 2023 #7 Best Research Universities in Texas 2023 #7 Best Grad Schools In Texas 2023
    Other Rankings

    Tuition + fees

    $12K

    Acceptance

    68%

    Graduation

    63%

    Student body

    36K

    Median SAT/ACT

    1155/24

    Online Degrees

    MS in Marketing Research and Analytics
    • Required Credits: 30
    • Completion time: 2-3 years
    • Format: Online
    Compare school
  16. #14

    Florida International University

    Miami , FL
    #4 Top 15 Best Online Colleges for Transfer Students in 2023 #5 Most Affordable Colleges in Florida 2023 #5 Best Public Colleges in Florida 2023 #6 Best Research Universities in Florida 2023
    Other Rankings

    Tuition + fees

    $7K

    Acceptance

    64%

    Graduation

    67%

    Student body

    49K

    Median SAT/ACT

    1185/26

    Online Degrees

    MS in Marketing
    • Required Credits: 30
    • Completion time: None Reported
    • Format: Online
    Compare school
  17. #15

    University of North Texas

    Denton , TX
    #6 Top 15 Best Online Colleges for Transfer Students in 2023 #6 Best Public Colleges in Texas 2023 #6 Most Affordable Colleges in Texas 2023 #9 Best Research Universities in Texas 2023
    Other Rankings

    Tuition + fees

    $11K

    Acceptance

    81%

    Graduation

    60%

    Student body

    36K

    Median SAT/ACT

    1145/23

    Online Degrees

    MBA in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 36
    • Completion time: 2-3 years
    • Format: Online
    MBA in Business Administration

    Concentrations

    • Marketing Analytics
    • Required Credits: 36
    • Completion time: 2-3 years
    • Format: Online
    Compare school
  22. #19

    Golden Gate University

    San Francisco , CA
    #6 Best Small Colleges in California 2023 #1 Best Online Associate Degrees in California 2023 #2 Best Online Master’s in Forensics Degree Programs #2 Best Online Master's in Organizational Psychology
    Other Rankings

    Tuition + fees

    $11K

    Student body

    2K

    Online Degrees

    MS in Marketing

    Concentrations

    • Digital Marketing
    • Marketing Analytics
    • Individualized
    • Required Credits: 39
    • Completion time: 2-3 years
    • Format: Online
    MBA in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 54
    • Completion time: 3-4 years
    • Format: Online
    Compare school
  27. #23

    University of Massachusetts Lowell

    Lowell , MA
    #3 Best Public Colleges in Massachusetts 2023 #3 Most Affordable Colleges in Massachusetts Ranked for Students in 2023 #2 Best Online Associate in Information Technology #2 10 Fastest Accelerated Online Bachelor's of English
    Other Rankings

    Tuition + fees

    $16K

    Acceptance

    85%

    Graduation

    69%

    Student body

    15K

    Median SAT/ACT

    1230/26

    Online Degrees

    MS in Business Analytics

    Concentrations

    • Accounting
    • Managerial Decision Making
    • Big Data Analytics
    • Marketing Analytics
    • Finance Analytics
    • Required Credits: 30
    • Completion time: None Reported
    • Format: Online
    Compare school
  28. #24

    Southern New Hampshire University

    Manchester , NH
    #5 Top 20 Best Military Friendly Online Colleges Ranked for 2023 #1 Best Liberal Arts Colleges in New Hampshire 2023 #2 Most Affordable Colleges in New Hampshire 2023 #2 Best Private Colleges in New Hampshire 2023
    Other Rankings

    Tuition + fees

    $15K

    Acceptance

    92%

    Graduation

    39%

    Student body

    102K

    Online Degrees

    MBA in Business Administration

    Concentrations

    • Accounting
    • Business Intelligence
    • Entrepreneurship
    • Finance
    • Human Resources
    • International Business
    • Leadership
    • Marketing
    • Operations And Supply Chain Management
    • Project Management
    • Public Administration
    • Sport Management
    • Required Credits: 36
    • Completion time: None Reported
    • Format: Online
    MS in Marketing

    Concentrations

    • Digital Marketing
    • Marketing Research Analytics
    • New Media And Communications
    • Social Media Marketing
    • Required Credits: 36
    • Completion time: None Reported
    • Format: Online
    MA in Communication

    Concentrations

    • New Media And Marketing
    • Public Relations
    • Required Credits: 36
    • Completion time: None Reported
    • Format: Online
    Compare school
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Online Degree Frequently Asked Questions

If this is your first time taking an online course, the experience may require some adjustment. While you’ll generally learn the same content and take the same exams as your on-campus peers, the medium will likely require you to manage much of this experience independently. You’ll be accountable for your own time management, your ability to harness the technology at your fingertips, and your ability to focus on the lectures, lessons, and assignments at hand. This means you’ll need to create a suitable workspace for yourself, maintain a realistic schedule, and take it upon yourself to build relationships with your instructors and classmates. With online college, your goal is to find a balance between independence and engagement.

No. The only part of online education that’s easier is actually getting there. Taking the commute out of the equation means getting to class should be a lot more manageable. But that’s where it ends. In general, your online courses will incorporate the very same materials, concepts, and testing methods as would a traditional classroom.

And in many cases, you’ll even have the same instructors as your on-campus counterparts. In fact, if you are adjusting to the experience of independent learning or working with remote learning technology for the first time, online college may even be a little more challenging for you. For a few insights on how to manage this new experience, check out our 10 Tips for Adjusting to School Online.

Accreditation is especially important when it comes to online college. This is because the online education landscape is a mix of highly-reputable institutions and less-than-reputable for-profit schools. Accreditation gives you the power to differentiate between the two. Accreditation is a stamp of approval from an independent accrediting agency which indicates that a college or university is meeting standards of quality, credibility, and currency. School-wide accreditation falls into two major categories: regional and national accreditation. Regional accreditors generally hold jurisdiction only over schools in the states comprising their region, whereas national accreditors hold jurisdiction over schools in all states. Regional accreditation is widely regarded as a more rigorous standard of quality and credibility than national accreditation.

Attending a college or university which is not regionally accredited could limit your opportunities. When seeking an online education, we strongly recommend that students opt for regionally accredited schools. Regional accreditation ensures eligibility for federal loans and grants, ensures your college credits can be transferred between schools, and ensures that your degree credits can be accepted if you wish to earn an advanced degree.

As long as your online college degree is regionally accredited, you should have little difficulty transferring most of your credits or credentials to another regionally accredited undergraduate school. Every school carries its own standards and procedures for granting a transfer. In many cases, you will be required to navigate a bureaucracy in which some of your credits will be transferred and others will be jettisoned. However, provided that you have attended an online school with the proper regional accreditation, you should have plenty of options for transfer.

In most cases, as long you graduate from a well-regarded, regionally-accredited online college, prospective employers won’t look sideways at your degree. In fact, unless you attend an exclusively online college or university, there will likely be no specific indicator on your degree, transcript or resume differentiating your school from its brick-and-mortar counterpart. This means that your employer will likely only differentiate between an online and in-person degree if you mention this distinction.

While some employers may express concern about making the adjustment from online education to in-person workplace collaboration, many other employers will view your online degree as evidence of valuable 21st Century professional skills such as independence, self-motivation, time management, and tech savvy.

If you are a student who thrives on the dynamic energy of in-person discussion, who requires the physical surroundings of a classroom to feel engaged, or who considers the social aspects of education to be of equal importance to the actual content of your courses, online education will require some adjustment.

While there is much that can be supplanted or simulated through the online medium, some students may find that there is nothing which can replace the conversation, collaboration, and motivation that occur in an actual classroom setting. As you make the adjustment to online education, one of the biggest challenges you will likely face is overcoming this difference in order to the get the most out of your classes. Fortunately, we’ve got some great Tips for Online Education Beginners.

The advantages of online classes are many. First and foremost, online courses give you the freedom and flexibility to attend class from anywhere that works for you, whether you’re at home, in a coffee shop, or in a quiet conference room at work. In many cases, you’ll also enjoy the convenience of asynchronous learning opportunities-educational experiences that you can complete on your own schedule. This may include pre-taped lectures, ongoing chat-board discussions, and 24/7 access to digital materials. And of course, just as there are some learners who prefer the energy of a live classroom, there are those who learn best when working in their own personal space, free from distractions. If this sounds like you, you might find the solitude of online learning to be a major advantage.

Resources for Prospective Grad Students

Whether you’re just getting started on your college search, you’re looking for survival tips on your way to a bachelor’s degree, or you’re preparing for the transition into grad school, we’ve got guides, how to’s and tons of other valuable resources to keep you moving forward in your educational journey.

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