Best Online Master’s in Marketing and Advertising

Find top-ranked online master’s in marketing and advertising degree programs for students wanting to qualify for leadership roles as marketing managers, promotions managers, chief executives, and sales engineers.

Best Online Master’s in Marketing and Advertising
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Frequently Asked Questions About Marketing and Advertising Degrees

Why get a master’s in marketing and advertising?

As consumer trends change and social media plays a more prevalent role in business, so does the need for marketing professionals who have an up-to-date understanding of the field. Earning a master’s degree in marketing and advertising is a great way to advance one’s career while also taking a closer look into the marketing strategies, principles, and theories that make for successful practices.

How long does it take to get a master’s in marketing and advertising?

Students can typically complete this two-year, 30- to 45-credit degree either online or in person.

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What topics do courses focus on while getting a master’s in marketing and advertising?

Courses cover topics such as branding, market research, and business statistics. Students are typically also required to complete a thesis or final project.

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What can you do with a master’s in marketing and advertising?

Graduates will qualify for leadership roles as marketing managers, promotions managers, chief executives, and sales engineers.

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Learn more about what you can do with a master’s in marketing.

Best Online Master's in marketing and advertising Degree Programs

How do we determine the best online marketing and advertising master's degree programs?

Methodology

Pursing your degree online doesn’t mean you need to settle for a inferior school. Today, most universities and colleges offer online degrees, and many respected schools are seeing significant growth in their numbers of online students.

The people affiliated with a school are ultimately what make it great. This is why influence — i.e., the academic impact of faculty and alumni associated with a school — gets at the heart of what is truly best in education. The combined influence score of a college or university’s top academic influencers is the best indicator of academic excellence. For our online degree rankings, we focus on the academic influence of faculty and alumni in the specific disciplines we’re ranking.

If you are serious about finding the best online colleges, you should be asking where the most influential professors are teaching, and whether their graduates themselves are advancing the school’s reputation for academic excellence. Most ranking sites rely on an opaque combination of reputation surveys and arbitrary performance metrics. Influence, as measured by our InfluenceRanking engine, provides a ranking that is free from bias, insulated from manipulation, and reflective of real-world educational outcomes.

Best Online Master’s in marketing and advertising Degree Programs

  1. #1

    Boston University

    #47 institution's historical influence
    #56 overall school desirability

    Tuition + fees

    $58K

    Acceptance

    20%

    Graduation

    89%

    Student body

    32K

    Median SAT/ACT

    1425/32

    Boston, MA

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    Online Degrees

    MS in Global Marketing Management
    • Required Credits: 40
    • Completion time: None Reported
    • Format: Online
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  2. #2

    Syracuse University

    #81 institution's historical influence
    #1450 overall school desirability

    Tuition + fees

    $55K

    Acceptance

    69%

    Graduation

    83%

    Student body

    23K

    Median SAT/ACT

    1280/28

    Syracuse, NY

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    Online Degrees

    MBA in Business Administration

    Concentrations

    • Marketing Management
    • Required Credits: 54
    • Completion time: 3-4 years
    • Format: Online
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  3. #3

    University of Cincinnati

    #151 institution's historical influence
    #1179 overall school desirability

    Tuition + fees

    $11K

    Acceptance

    76%

    Graduation

    73%

    Student body

    33K

    Median SAT/ACT

    1235/26

    Cincinnati, OH

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    Online Degrees

    MS in Marketing
    • Required Credits: 32
    • Completion time: just over 1 year
    • Format: Online
    MBA in Master of Business Administration - MBA

    Concentrations

    • Healthcare
    • Marketing
    • Taxation
    • Management
    • Required Credits: 38-48
    • Completion time: None Reported
    • Format: Online
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  4. #4

    University of Arizona

    #89 institution's historical influence
    #605 overall school desirability

    Tuition + fees

    $12K

    Acceptance

    85%

    Graduation

    65%

    Student body

    39K

    Median SAT/ACT

    1235/25

    Tucson, AZ

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    Online Degrees

    MBA in Business Administration

    Concentrations

    • Entrepreneurship
    • Finance
    • Marketing
    • Management
    • Mis/ Privacy and Security
    • Healthcare
    • Required Credits: 45
    • Completion time: 14-30 months
    • Format: Online
  5. #5

    Fordham University

    #172 institution's historical influence
    #66 overall school desirability

    Tuition + fees

    $56K

    Acceptance

    53%

    Graduation

    83%

    Student body

    16K

    Median SAT/ACT

    1345/30

    Bronx, NY

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    Online Degrees

    MS in Strategic Marketing Communications
    • Required Credits: 33
    • Completion time: 2-3 years
    • Format: Online
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  6. #6

    University of Alabama

    #183 institution's historical influence
    #94 overall school desirability

    Tuition + fees

    $12K

    Acceptance

    80%

    Graduation

    72%

    Student body

    35K

    Median SAT/ACT

    1210/27

    Tuscaloosa, AL

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    Online Degrees

    MA in Advertising and Public Relations

    Concentrations

    • Marketing Communication Management
    • Required Credits: 30
    • Completion time: None Reported
    • Format: Online
    MS in Marketing

    Concentrations

    • Digital and Social Media
    • Marketing Analytics
    • Required Credits: 30-33
    • Completion time: None Reported
    • Format: Online
  7. #7

    Brandeis University

    #97 institution's historical influence
    #167 overall school desirability

    Tuition + fees

    $57K

    Acceptance

    33%

    Graduation

    89%

    Student body

    7K

    Median SAT/ACT

    1435/31

    Waltham, MA

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    Online Degrees

    MS in Digital Marketing And Design
    • Required Credits: 30
    • Completion time: None Reported
    • Format: Online
  8. #8

    Baylor University

    #271 institution's historical influence
    #96 overall school desirability

    Tuition + fees

    $49K

    Acceptance

    68%

    Graduation

    79%

    Student body

    17K

    Median SAT/ACT

    1290/29

    Waco, TX

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    Online Degrees

    MBA in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 48
    • Completion time: 2.5-3.5 years
    • Format: Online
  9. #9

    University of Nebraska–Lincoln

    #241 institution's historical influence
    #711 overall school desirability

    Tuition + fees

    $10K

    Acceptance

    78%

    Graduation

    66%

    Student body

    25K

    Median SAT/ACT

    1240/25

    Lincoln, NE

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    Online Degrees

    MBA in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 48
    • Completion time: None Reported
    • Format: Online
  10. #10

    DePaul University

    #456 institution's historical influence
    #308 overall school desirability

    Tuition + fees

    $41K

    Acceptance

    70%

    Graduation

    71%

    Student body

    19K

    Chicago, IL

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    Online Degrees

    MS in Data Science

    Concentrations

    • Computational Methods
    • Hospitality
    • Marketing
    • Required Credits: 52
    • Completion time: None Reported
    • Format: Online
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  11. #11

    Texas Tech University

    #361 institution's historical influence
    #1458 overall school desirability

    Tuition + fees

    $12K

    Acceptance

    70%

    Graduation

    63%

    Student body

    35K

    Median SAT/ACT

    1165/24

    Lubbock, TX

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    Online Degrees

    MS in Marketing Research and Analytics
    • Required Credits: 30
    • Completion time: 2-3 years
    • Format: Online
  12. #12

    Yeshiva University

    #154 institution's historical influence
    #136 overall school desirability

    Tuition + fees

    $46K

    Acceptance

    67%

    Graduation

    77%

    Student body

    4K

    Median SAT/ACT

    1270/27

    New York, NY

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    Online Degrees

    MS in Digital Marketing and Media
    • Required Credits: 30
    • Completion time: 2-3 years
    • Format: Online
  13. #13

    University of Mississippi

    #333 institution's historical influence
    #710 overall school desirability

    Tuition + fees

    $9K

    Acceptance

    88%

    Graduation

    67%

    Student body

    20K

    Median SAT/ACT

    1135/25

    University, MS

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    Online Degrees

    MS in Integrated Marketing Communication
    • Required Credits: 36
    • Completion time: 24 months
    • Format: Online
  14. #14

    Florida International University

    #504 institution's historical influence
    #215 overall school desirability

    Tuition + fees

    $7K

    Acceptance

    58%

    Graduation

    67%

    Student body

    48K

    Median SAT/ACT

    1195/25

    Miami, FL

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    Online Degrees

    MS in Marketing
    • Required Credits: 30
    • Completion time: None Reported
    • Format: Online
  15. #15

    University of North Texas

    #448 institution's historical influence
    #1391 overall school desirability

    Tuition + fees

    $11K

    Acceptance

    84%

    Graduation

    57%

    Student body

    35K

    Median SAT/ACT

    1155/24

    Denton, TX

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    Online Degrees

    MBA in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 36
    • Completion time: 2-3 years
    • Format: Online
    MBA in Business Administration

    Concentrations

    • Marketing Analytics
    • Required Credits: 36
    • Completion time: 2-3 years
    • Format: Online
  16. #16

    Roosevelt University

    #817 institution's historical influence
    #938 overall school desirability

    Tuition + fees

    $31K

    Acceptance

    77%

    Graduation

    42%

    Student body

    5K

    Median SAT/ACT

    1120/24

    Chicago, IL

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    Online Degrees

    MBA in Master’s of Business Administration

    Concentrations

    • Accounting
    • Accounting Forensics
    • Finance
    • Hospitality & Tourism Management
    • Human Resource Management
    • Information Systems
    • International Business
    • Management
    • Marketing
    • Real Estate
    • Social Entrepreneurship
    • Training And Development
    • Required Credits: 33
    • Completion time: 1 Year
    • Format: Online
  17. #17

    Fairfield University

    #895 institution's historical influence
    #483 overall school desirability

    Tuition + fees

    $51K

    Acceptance

    56%

    Graduation

    82%

    Student body

    5K

    Median SAT/ACT

    1280/28

    Fairfield, CT

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    Online Degrees

    MSMAS in Marketing Analytics And Strategy
    • Required Credits: 30
    • Completion time: 1 year
    • Format: Online
  18. #18

    Seton Hall University

    #525 institution's historical influence
    #691 overall school desirability

    Tuition + fees

    $45K

    Acceptance

    78%

    Graduation

    72%

    Student body

    9K

    Median SAT/ACT

    1240/26

    South Orange, NJ

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    Online Degrees

    MBA in Business Administration

    Concentrations

    • Accounting
    • Finance
    • Marketing
    • Required Credits: 40
    • Completion time: 2-3 years
    • Format: Online
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  19. #19

    Golden Gate University

    #1114 institution's historical influence

    Tuition + fees

    $13K

    Student body

    1K

    San Francisco, CA

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    Online Degrees

    MS in Marketing

    Concentrations

    • Digital Marketing
    • Marketing Analytics
    • Individualized
    • Required Credits: 39
    • Completion time: 2-3 years
    • Format: Online
    MBA in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 54
    • Completion time: 3-4 years
    • Format: Online
  20. #20

    Webster University

    #1085 institution's historical influence
    #814 overall school desirability

    Tuition + fees

    $29K

    Acceptance

    53%

    Graduation

    55%

    Student body

    7K

    Median SAT/ACT

    1130/24

    Saint Louis, MO

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    Online Degrees

    MA in Advertising And Marketing Communications
    • Required Credits: 24
    • Completion time: None Reported
    • Format: Online
  21. #21

    University of Texas at Dallas

    #610 institution's historical influence
    #222 overall school desirability

    Tuition + fees

    $14K

    Acceptance

    79%

    Graduation

    69%

    Student body

    26K

    Median SAT/ACT

    1350/29

    Richardson, TX

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    Online Degrees

    MS in Marketing
    • Required Credits: 36
    • Completion time: 2-3 years
    • Format: Online
  22. #22

    Mercy College

    #1736 institution's historical influence
    #302 overall school desirability

    Tuition + fees

    $20K

    Acceptance

    82%

    Graduation

    48%

    Student body

    8K

    Median SAT/ACT

    985/20

    Dobbs Ferry, NY

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    Online Degrees

    MBA in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 36
    • Completion time: 2-3 years
    • Format: Online
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  23. #23

    University of Massachusetts Lowell

    #943 institution's historical influence

    Tuition + fees

    $16K

    Acceptance

    75%

    Graduation

    69%

    Student body

    15K

    Median SAT/ACT

    1235/26

    Lowell, MA

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    Online Degrees

    MS in Business Analytics

    Concentrations

    • Accounting
    • Managerial Decision Making
    • Big Data Analytics
    • Marketing Analytics
    • Finance Analytics
    • Required Credits: 30
    • Completion time: None Reported
    • Format: Online
  24. #24

    Southern New Hampshire University

    #1348 institution's historical influence
    #1034 overall school desirability

    Tuition + fees

    $10K

    Acceptance

    94%

    Graduation

    37%

    Student body

    84K

    Manchester, NH

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    Online Degrees

    MBA in Business Administration

    Concentrations

    • Accounting
    • Business Intelligence
    • Entrepreneurship
    • Finance
    • Human Resources
    • International Business
    • Leadership
    • Marketing
    • Operations And Supply Chain Management
    • Project Management
    • Public Administration
    • Sport Management
    • Required Credits: 36
    • Completion time: None Reported
    • Format: Online
    MS in Marketing

    Concentrations

    • Digital Marketing
    • Marketing Research Analytics
    • New Media And Communications
    • Social Media Marketing
    • Required Credits: 36
    • Completion time: None Reported
    • Format: Online
    MA in Communication

    Concentrations

    • New Media And Marketing
    • Public Relations
    • Required Credits: 36
    • Completion time: None Reported
    • Format: Online
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  25. #25

    Wichita State University

    #832 institution's historical influence
    #407 overall school desirability

    Tuition + fees

    $8K

    Acceptance

    80%

    Graduation

    48%

    Student body

    12K

    Median SAT/ACT

    1150/23

    Wichita, KS

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    Online Degrees

    MS in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 36
    • Completion time: None Reported
    • Format: Online

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Online Degree Frequently Asked Questions

If this is your first time taking an online course, the experience may require some adjustment. While you’ll generally learn the same content and take the same exams as your on-campus peers, the medium will likely require you to manage much of this experience independently. You’ll be accountable for your own time management, your ability to harness the technology at your fingertips, and your ability to focus on the lectures, lessons, and assignments at hand. This means you’ll need to create a suitable workspace for yourself, maintain a realistic schedule, and take it upon yourself to build relationships with your instructors and classmates. With online college, your goal is to find a balance between independence and engagement.

No. The only part of online education that’s easier is actually getting there. Taking the commute out of the equation means getting to class should be a lot more manageable. But that’s where it ends. In general, your online courses will incorporate the very same materials, concepts, and testing methods as would a traditional classroom.

And in many cases, you’ll even have the same instructors as your on-campus counterparts. In fact, if you are adjusting to the experience of independent learning or working with remote learning technology for the first time, online college may even be a little more challenging for you. For a few insights on how to manage this new experience, check out our 10 Tips for Adjusting to School Online.

Accreditation is especially important when it comes to online college. This is because the online education landscape is a mix of highly-reputable institutions and less-than-reputable for-profit schools. Accreditation gives you the power to differentiate between the two. Accreditation is a stamp of approval from an independent accrediting agency which indicates that a college or university is meeting standards of quality, credibility, and currency. School-wide accreditation falls into two major categories: regional and national accreditation. Regional accreditors generally hold jurisdiction only over schools in the states comprising their region, whereas national accreditors hold jurisdiction over schools in all states. Regional accreditation is widely regarded as a more rigorous standard of quality and credibility than national accreditation.

Attending a college or university which is not regionally accredited could limit your opportunities. When seeking an online education, we strongly recommend that students opt for regionally accredited schools. Regional accreditation ensures eligibility for federal loans and grants, ensures your college credits can be transferred between schools, and ensures that your degree credits can be accepted if you wish to earn an advanced degree.

As long as your online college degree is regionally accredited, you should have little difficulty transferring most of your credits or credentials to another regionally accredited undergraduate school. Every school carries its own standards and procedures for granting a transfer. In many cases, you will be required to navigate a bureaucracy in which some of your credits will be transferred and others will be jettisoned. However, provided that you have attended an online school with the proper regional accreditation, you should have plenty of options for transfer.

In most cases, as long you graduate from a well-regarded, regionally-accredited online college, prospective employers won’t look sideways at your degree. In fact, unless you attend an exclusively online college or university, there will likely be no specific indicator on your degree, transcript or resume differentiating your school from its brick-and-mortar counterpart. This means that your employer will likely only differentiate between an online and in-person degree if you mention this distinction.

While some employers may express concern about making the adjustment from online education to in-person workplace collaboration, many other employers will view your online degree as evidence of valuable 21st Century professional skills such as independence, self-motivation, time management, and tech savvy.

If you are a student who thrives on the dynamic energy of in-person discussion, who requires the physical surroundings of a classroom to feel engaged, or who considers the social aspects of education to be of equal importance to the actual content of your courses, online education will require some adjustment.

While there is much that can be supplanted or simulated through the online medium, some students may find that there is nothing which can replace the conversation, collaboration, and motivation that occur in an actual classroom setting. As you make the adjustment to online education, one of the biggest challenges you will likely face is overcoming this difference in order to the get the most out of your classes. Fortunately, we’ve got some great Tips for Online Education Beginners.

The advantages of online classes are many. First and foremost, online courses give you the freedom and flexibility to attend class from anywhere that works for you, whether you’re at home, in a coffee shop, or in a quiet conference room at work. In many cases, you’ll also enjoy the convenience of asynchronous learning opportunities—educational experiences that you can complete on your own schedule. This may include pre-taped lectures, ongoing chat-board discussions, and 24/7 access to digital materials. And of course, just as there are some learners who prefer the energy of a live classroom, there are those who learn best when working in their own personal space, free from distractions. If this sounds like you, you might find the solitude of online learning to be a major advantage.

Resources for Prospective Grad Students

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