Best Online Master’s in Marketing and Advertising

Badge for BEST ONLINE MASTER'S IN MARKETING & ADVERTISING
By Dr. James Barham
Reviewed By Jenn Finley
Published:
Updated:

Find top-ranked online master’s in marketing and advertising degree programs for students wanting to qualify for leadership roles as marketing managers, promotions managers, chief executives, and sales engineers.

Top 10 Online Master's in Marketing Degrees

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  1. Boston University
  2. Syracuse University
  3. University of Cincinnati
  4. University of Arizona
  5. Fordham University
  6. University of Alabama
  7. Brandeis University
  8. Baylor University
  9. University of Nebraska–Lincoln
  10. DePaul University
  1. Boston University
  2. Brandeis University
  3. University of Arizona
  4. Syracuse University
  5. Fordham University
  6. University of Cincinnati
  7. University of Alabama
  8. Yeshiva University
  9. Baylor University
  10. University of Nebraska–Lincoln
  1. University of Mississippi 97%
  2. Southern New Hampshire University 96%
  3. Wichita State University 95%
  4. Roosevelt University 88%
  5. University of Arizona 87%
  6. University of Cincinnati 86%
  7. Mercy College 86%
  8. University of Massachusetts Lowell 86%
  9. University of Texas at Dallas 85%
  10. University of Alabama 80%
  1. University of Texas at Dallas 27 to 1
  2. Florida International University 24 to 1
  3. University of North Texas 23 to 1
  4. Southern New Hampshire University 22 to 1
  5. Texas Tech University 21 to 1
  6. Wichita State University 20 to 1
  7. University of Alabama 19 to 1
  8. University of Cincinnati 18 to 1
  9. University of Arizona 17 to 1
  10. DePaul University 17 to 1
  1. Boston University $62,360
  2. Brandeis University $62,322
  3. Syracuse University $60,135
  4. Fordham University $58,467
  5. Fairfield University $54,455
  6. Baylor University $51,738
  7. Seton Hall University $48,960
  8. Yeshiva University $48,800
  9. DePaul University $42,840
  10. Roosevelt University $33,068
  1. Boston University $61,050
  2. Brandeis University $55,104
  3. Syracuse University $43,428
  4. Baylor University $38,772
  5. Yeshiva University $34,800
  6. Seton Hall University $33,528
  7. Fordham University $23,112
  8. Roosevelt University $22,764
  9. DePaul University $21,719
  10. Fairfield University $20,034
  1. Wichita State University
  2. Southern New Hampshire University
  3. University of Massachusetts Lowell
  4. Mercy College
  5. University of Texas at Dallas
  6. Webster University
  7. Golden Gate University
  8. Seton Hall University
  9. Fairfield University
  10. Roosevelt University
  1. Mercy College
  2. Southern New Hampshire University
  3. Golden Gate University
  4. University of Massachusetts Lowell
  5. Fairfield University
  6. Webster University
  7. Roosevelt University
  8. Wichita State University
  9. University of Texas at Dallas
  10. Seton Hall University
  1. Boston University 14%
  2. Brandeis University 39%
  3. Baylor University 46%
  4. Fairfield University 52%
  5. Syracuse University 52%
  6. Fordham University 54%
  7. Webster University 55%
  8. Yeshiva University 63%
  9. Florida International University 64%
  10. Texas Tech University 67%
  1. Yeshiva University 7 to 1
  2. Brandeis University 10 to 1
  3. Roosevelt University 11 to 1
  4. Boston University 11 to 1
  5. Fairfield University 12 to 1
  6. Webster University 12 to 1
  7. Golden Gate University 13 to 1
  8. Seton Hall University 14 to 1
  9. Fordham University 14 to 1
  10. Syracuse University 15 to 1
  1. Florida International University $4,721
  2. Wichita State University $6,848
  3. University of Nebraska–Lincoln $7,770
  4. University of North Texas $8,295
  5. Texas Tech University $8,935
  6. University of Mississippi $9,072
  7. University of Cincinnati $10,656
  8. Golden Gate University $11,088
  9. University of Alabama $11,100
  10. University of Arizona $11,210
  1. Wichita State University $5,544
  2. University of Nebraska–Lincoln $6,138
  3. University of North Texas $6,350
  4. Texas Tech University $6,956
  5. University of Mississippi $9,072
  6. Florida International University $9,119
  7. University of Alabama $11,100
  8. University of Arizona $12,348
  9. Webster University $12,600
  10. University of Cincinnati $13,224

Featured Programs

Frequently Asked Questions About Marketing and Advertising Degrees

Why get a master’s in marketing and advertising?

As consumer trends change and social media plays a more prevalent role in business, so does the need for marketing professionals who have an up-to-date understanding of the field. Earning a master’s degree in marketing and advertising is a great way to advance one’s career while also taking a closer look into the marketing strategies, principles, and theories that make for successful practices.

How long does it take to get a master’s in marketing and advertising?

Students can typically complete this two-year, 30- to 45-credit degree either online or in person.

Back to top.

What topics do courses focus on while getting a master’s in marketing and advertising?

Courses cover topics such as branding, market research, and business statistics. Students are typically also required to complete a thesis or final project.

Back to top.

What can you do with a master’s in marketing and advertising?

Graduates will qualify for leadership roles as marketing managers, promotions managers, chief executives, and sales engineers.

Back to top.

Learn more about what you can do with a master’s in marketing.

Best Online Master’s in Marketing and Advertising Degree Programs

  1. #1

    Boston University

    Boston , MA
    #19 50 Best Private Grad Schools 2025 #3 Best Grad Schools in Massachusetts 2025 #3 Best Research Universities in Massachusetts 2025 #3 Best Private Colleges in Massachusetts 2025
    Other Rankings

    Tuition + fees

    $62K

    Acceptance

    14%

    Graduation

    89%

    Student body

    44K

    Median SAT/ACT

    1425/32

    Career Outlook for Marketing degree at Boston University

    Cost of Degree: $64,712
    Expenses: $21,195
    Starting Salary: $92,987
    Salary after 4 years: $131,687
    Cost Recoup Time: 8 years
    Paid back at 15% of annual salary

    Online Degrees

    MS in Global Marketing Management
    • Required Credits: 40
    • Completion time: None Reported
    • Format: Online
    Compare school
  2. #2

    Syracuse University

    Syracuse , NY
    #2 Top 20 Best Military Friendly Online Colleges Ranked for 2025 #4 15 Best Online Colleges for Veterans to Start Their Careers 2025 #5 Best Colleges in New York 2024 #5 Best Private Colleges in New York 2024
    Other Rankings

    Tuition + fees

    $60K

    Acceptance

    52%

    Graduation

    83%

    Student body

    37K

    Median SAT/ACT

    1345/30

    Career Outlook for Marketing degree at Syracuse University

    Cost of Degree: $46,318
    Expenses: $22,086
    Starting Salary: $84,778
    Salary after 4 years: $120,062
    Cost Recoup Time: 7 years
    Paid back at 15% of annual salary

    Online Degrees

    MBA in Business Administration

    Concentrations

    • Marketing Management
    • Required Credits: 54
    • Completion time: 3-4 years
    • Format: Online
    Compare school
  3. #3

    University of Cincinnati

    Cincinnati , OH
    #10 15 Best Online Colleges for Veterans to Start Their Careers 2025 #2 Best Public Colleges in Ohio 2025 #2 Most Affordable Colleges in Ohio 2025 #3 Best Grad Schools in Ohio 2025
    Other Rankings

    Tuition + fees

    $12K

    Acceptance

    86%

    Graduation

    72%

    Student body

    48K

    Median SAT/ACT

    1260/26

    Career Outlook for Marketing degree at University of Cincinnati

    Cost of Degree: $14,902
    Expenses: $19,772
    Starting Salary: $60,061
    Salary after 4 years: $76,203
    Cost Recoup Time: 6 years
    Paid back at 15% of annual salary

    Online Degrees

    MS in Marketing
    • Required Credits: 32
    • Completion time: just over 1 year
    • Format: Online
    MBA in Master of Business Administration - MBA

    Concentrations

    • Healthcare
    • Marketing
    • Taxation
    • Management
    • Required Credits: 38-48
    • Completion time: None Reported
    • Format: Online
    Compare school
  4. #4

    University of Arizona

    Tucson , AZ
    #3 15 Best Online Colleges for Veterans to Start Their Careers 2025 #18 Most Affordable Colleges and Universities in the U.S. 2025 #20 50 Best Public Colleges and Universities Ranked for Students in 2025 #20 50 Best Public Grad Schools 2025
    Other Rankings

    Tuition + fees

    $13K

    Acceptance

    87%

    Graduation

    68%

    Student body

    54K

    Median SAT/ACT

    1255/25

    Career Outlook for Marketing degree at University of Arizona

    Cost of Degree: $14,389
    Expenses: $19,500
    Starting Salary: $67,674
    Salary after 4 years: $85,863
    Cost Recoup Time: 5 years
    Paid back at 15% of annual salary

    Online Degrees

    MBA in Business Administration

    Concentrations

    • Entrepreneurship
    • Finance
    • Marketing
    • Management
    • Mis/ Privacy and Security
    • Healthcare
    • Required Credits: 45
    • Completion time: 14-30 months
    • Format: Online
    Compare school
  5. #5

    Fordham University

    Bronx , NY
    #2 Best Online Christian Colleges and Universities for Doctoral Degrees 2025 #5 Top 20 Best Military Friendly Online Colleges Ranked for 2025 #8 50 Best Christian Colleges and Universities 2024 #1 Best Christian Colleges in New York 2024
    Other Rankings

    Tuition + fees

    $58K

    Acceptance

    54%

    Graduation

    83%

    Student body

    19K

    Median SAT/ACT

    1400/31

    Career Outlook for Marketing degree at Fordham University

    Cost of Degree: $25,954
    Expenses: $27,583
    Starting Salary: $82,083
    Salary after 4 years: $116,245
    Cost Recoup Time: 6 years
    Paid back at 15% of annual salary

    Online Degrees

    MS in Strategic Marketing Communications
    • Required Credits: 33
    • Completion time: 2-3 years
    • Format: Online
    Compare school
  7. #6

    University of Alabama

    Tuscaloosa , AL
    #12 15 Best Online Colleges for Veterans to Start Their Careers 2025 #1 Most Affordable Colleges in Alabama 2025 #1 Alabama's Best Colleges and Universities Ranked for Undergrads in 2025 #1 Best Grad Schools in Alabama 2025
    Other Rankings

    Tuition + fees

    $12K

    Acceptance

    80%

    Graduation

    73%

    Student body

    42K

    Median SAT/ACT

    1270/27

    Career Outlook for Marketing degree at University of Alabama

    Cost of Degree: $11,740
    Expenses: $21,482
    Starting Salary: $62,357
    Salary after 4 years: $79,116
    Cost Recoup Time: 5 years
    Paid back at 15% of annual salary

    Online Degrees

    MA in Advertising and Public Relations

    Concentrations

    • Marketing Communication Management
    • Required Credits: 30
    • Completion time: None Reported
    • Format: Online
    MS in Marketing

    Concentrations

    • Digital and Social Media
    • Marketing Analytics
    • Required Credits: 30-33
    • Completion time: None Reported
    • Format: Online
    Compare school
  9. #8

    Baylor University

    Waco , TX
    #1 Best CCCU Colleges and Universities 2024 #4 Best Online Christian Colleges and Universities for Doctoral Degrees 2025 #6 15 Colleges with the Happiest Freshmen #10 50 Best Christian Colleges and Universities 2024
    Other Rankings

    Tuition + fees

    $52K

    Acceptance

    46%

    Graduation

    81%

    Student body

    23K

    Median SAT/ACT

    1320/30

    Career Outlook for Marketing degree at Baylor University

    Cost of Degree: $41,130
    Expenses: $19,425
    Starting Salary: $71,547
    Salary after 4 years: $101,324
    Cost Recoup Time: 7 years
    Paid back at 15% of annual salary

    Online Degrees

    MBA in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 48
    • Completion time: 2.5-3.5 years
    • Format: Online
    Compare school
  10. #9

    University of Nebraska–Lincoln

    Lincoln , NE
    #1 Best Grad Schools in Nebraska 2025 #1 Best Colleges in Nebraska 2024 #1 Best Research Universities in Nebraska 2025 #1 Most Affordable Colleges in Nebraska 2025
    Other Rankings

    Tuition + fees

    $10K

    Acceptance

    79%

    Graduation

    65%

    Student body

    27K

    Median SAT/ACT

    1225/25

    Career Outlook for Marketing degree at University of Nebraska–Lincoln

    Cost of Degree: $8,168
    Expenses: $18,548
    Starting Salary: $63,686
    Salary after 4 years: $80,803
    Cost Recoup Time: 4 years
    Paid back at 15% of annual salary

    Online Degrees

    MBA in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 48
    • Completion time: None Reported
    • Format: Online
    Compare school
  11. #10

    DePaul University

    Chicago , IL
    #3 The Best Catholic Colleges and Universities Ranked for 2024 #19 50 Best Christian Colleges and Universities 2024 #2 Best Christian Colleges in Illinois 2025 #5 Best Private Colleges in Illinois 2025
    Other Rankings

    Tuition + fees

    $43K

    Acceptance

    70%

    Graduation

    69%

    Student body

    25K

    Median SAT/ACT

    1185/27

    Career Outlook for Marketing degree at DePaul University

    Cost of Degree: $22,525
    Expenses: $22,338
    Starting Salary: $73,752
    Salary after 4 years: $104,447
    Cost Recoup Time: 5 years
    Paid back at 15% of annual salary

    Online Degrees

    MS in Data Science

    Concentrations

    • Computational Methods
    • Hospitality
    • Marketing
    • Required Credits: 52
    • Completion time: None Reported
    • Format: Online
    Compare school
  13. #11

    Texas Tech University

    Lubbock , TX
    #4 Most Affordable Colleges in Texas 2025 #4 Best Public Colleges in Texas 2025 #7 Best Research Universities in Texas 2024 #7 Best Colleges in Texas 2024
    Other Rankings

    Tuition + fees

    $12K

    Acceptance

    67%

    Graduation

    64%

    Student body

    44K

    Median SAT/ACT

    1185/25

    Career Outlook for Marketing degree at Texas Tech University

    Cost of Degree: $9,518
    Expenses: $16,170
    Starting Salary: $74,442
    Salary after 4 years: $94,449
    Cost Recoup Time: 4 years
    Paid back at 15% of annual salary

    Online Degrees

    MS in Marketing Research and Analytics
    • Required Credits: 30
    • Completion time: 2-3 years
    • Format: Online
    Compare school
  14. #12

    Yeshiva University

    New York , NY
    #8 50 Best Small Colleges and Universities Ranked for Students in 2025 #20 50 Best Research Universities Ranked for Undergrads in 2024 #1 Best Small Colleges in New York 2025 #6 Best Private Colleges in New York 2024
    Other Rankings

    Tuition + fees

    $49K

    Acceptance

    63%

    Graduation

    85%

    Student body

    6K

    Median SAT/ACT

    1375/29

    Career Outlook for Marketing degree at Yeshiva University

    Cost of Degree: $35,150
    Expenses: $21,650
    Starting Salary: $96,540
    Salary after 4 years: $136,718
    Cost Recoup Time: 5 years
    Paid back at 15% of annual salary

    Online Degrees

    MS in Digital Marketing and Media
    • Required Credits: 30
    • Completion time: 2-3 years
    • Format: Online
    Compare school
  16. #14

    Florida International University

    Miami , FL
    #6 Top 15 Best Online Colleges for Transfer Students in 2025 #4 Most Affordable Colleges in Florida 2025 #4 Best Public Colleges in Florida 2025 #5 Best Colleges in Florida 2024
    Other Rankings

    Tuition + fees

    $7K

    Acceptance

    64%

    Graduation

    69%

    Student body

    72K

    Median SAT/ACT

    1155/23

    Career Outlook for Marketing degree at Florida International University

    Cost of Degree: $11,334
    Expenses: $19,406
    Starting Salary: $62,840
    Salary after 4 years: $79,730
    Cost Recoup Time: 5 years
    Paid back at 15% of annual salary

    Online Degrees

    MS in Marketing
    • Required Credits: 30
    • Completion time: None Reported
    • Format: Online
    Compare school
  17. #15

    University of North Texas

    Denton , TX
    #8 Top 15 Best Online Colleges for Transfer Students in 2025 #5 Most Affordable Colleges in Texas 2025 #5 Best Public Colleges in Texas 2025 #9 Best Research Universities in Texas 2024
    Other Rankings

    Tuition + fees

    $11K

    Acceptance

    79%

    Graduation

    59%

    Student body

    49K

    Median SAT/ACT

    1120/23

    Career Outlook for Marketing degree at University of North Texas

    Cost of Degree: $9,062
    Expenses: $15,823
    Starting Salary: $59,577
    Salary after 4 years: $75,590
    Cost Recoup Time: 4 years
    Paid back at 15% of annual salary

    Online Degrees

    MBA in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 36
    • Completion time: 2-3 years
    • Format: Online
    MBA in Business Administration

    Concentrations

    • Marketing Analytics
    • Required Credits: 36
    • Completion time: 2-3 years
    • Format: Online
    Compare school
  19. #16

    Roosevelt University

    Chicago , IL
    #7 Best Private Colleges in Illinois 2025 #1 Top 3 Best Online MBA in Real Estate Degree Programs Ranked for 2024 #2 Best Online MBA Programs in Illinois #3 Best Online Master’s in Forensics Degree Programs 2025
    Other Rankings

    Tuition + fees

    $33K

    Acceptance

    88%

    Graduation

    43%

    Student body

    5K

    Median SAT/ACT

    960/21

    Career Outlook for Marketing degree at Roosevelt University

    Cost of Degree: $23,094
    Expenses: $23,135
    Starting Salary: $58,438
    Salary after 4 years: $82,760
    Cost Recoup Time: 7 years
    Paid back at 15% of annual salary

    Online Degrees

    MBA in Master’s of Business Administration

    Concentrations

    • Accounting
    • Accounting Forensics
    • Finance
    • Hospitality & Tourism Management
    • Human Resource Management
    • Information Systems
    • International Business
    • Management
    • Marketing
    • Real Estate
    • Social Entrepreneurship
    • Training And Development
    • Required Credits: 33
    • Completion time: 1 Year
    • Format: Online
    Compare school
  20. #17

    Fairfield University

    Fairfield , CT
    #17 50 Best Christian Liberal Arts Colleges and Universities 2025 #1 Best Christian Colleges in Connecticut 2024 #4 Best Liberal Arts Colleges in Connecticut 2025 #5 Best Private Colleges in Connecticut 2024
    Other Rankings

    Tuition + fees

    $54K

    Acceptance

    52%

    Graduation

    84%

    Student body

    6K

    Median SAT/ACT

    1305/29

    Career Outlook for Marketing degree at Fairfield University

    Cost of Degree: $20,740
    Expenses: $20,580
    Starting Salary: $98,132
    Salary after 4 years: $138,974
    Cost Recoup Time: 4 years
    Paid back at 15% of annual salary

    Online Degrees

    MSMAS in Marketing Analytics And Strategy
    • Required Credits: 30
    • Completion time: 1 year
    • Format: Online
    Compare school
  22. #19

    Golden Gate University

    San Francisco , CA
    #10 Best Small Colleges in California 2025 #1 Best Online Associate Degrees in California 2025 #2 Best Online Master’s in Forensics Degree Programs 2025 #4 Best Online Bachelor’s of Data Science and Analytics Degree Programs for 2024
    Other Rankings

    Tuition + fees

    $11K

    Student body

    4K

    Career Outlook for Marketing degree at Golden Gate University

    Cost of Degree: $17,070
    Starting Salary: $100,828
    Salary after 4 years: $142,791

    Online Degrees

    MS in Marketing

    Concentrations

    • Digital Marketing
    • Marketing Analytics
    • Individualized
    • Required Credits: 39
    • Completion time: 2-3 years
    • Format: Online
    MBA in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 54
    • Completion time: 3-4 years
    • Format: Online
    Compare school
  23. #20

    Webster University

    Saint Louis , MO
    #10 Top 20 Best Military Friendly Online Colleges Ranked for 2025 #2 Best Liberal Arts Colleges in Missouri 2025 #3 Best Private Colleges in Missouri 2025 #5 The Most Influential Universities and Colleges Ranked by State 2024
    Other Rankings

    Tuition + fees

    $30K

    Acceptance

    55%

    Graduation

    59%

    Student body

    9K

    Median SAT/ACT

    1170/23

    Career Outlook for Marketing degree at Webster University

    Cost of Degree: $13,340
    Expenses: $22,378
    Starting Salary: $58,683
    Salary after 4 years: $83,107
    Cost Recoup Time: 5 years
    Paid back at 15% of annual salary

    Online Degrees

    MA in Advertising And Marketing Communications
    • Required Credits: 24
    • Completion time: None Reported
    • Format: Online
    Compare school
  25. #21

    University of Texas at Dallas

    Richardson , TX
    #6 Most Affordable Colleges in Texas 2025 #6 Best Public Colleges in Texas 2025 #8 Best Research Universities in Texas 2024 #8 Best Colleges in Texas 2024
    Other Rankings

    Tuition + fees

    $15K

    Acceptance

    85%

    Graduation

    70%

    Student body

    33K

    Median SAT/ACT

    1300/28

    Career Outlook for Marketing degree at University of Texas at Dallas

    Cost of Degree: $15,088
    Expenses: $18,812
    Starting Salary: $74,200
    Salary after 4 years: $94,142
    Cost Recoup Time: 5 years
    Paid back at 15% of annual salary

    Online Degrees

    MS in Marketing
    • Required Credits: 36
    • Completion time: 2-3 years
    • Format: Online
    Compare school
  26. #22

    Mercy College

    Dobbs Ferry , NY
    #4 Best Online Bachelor's in Cybersecurity Degree Programs in New York #4 Best Online Bachelor's of Finance Degree Programs for 2024 #6 Fastest Accelerated Online Bachelor's of Cybersecurity #8 Best Online MBA Programs in New York 2025
    Other Rankings

    Tuition + fees

    $21K

    Acceptance

    86%

    Graduation

    47%

    Student body

    11K

    Median SAT/ACT

    1125/23

    Career Outlook for Marketing degree at Mercy College

    Cost of Degree: $18,960
    Expenses: $20,332
    Starting Salary: $54,640
    Salary after 4 years: $77,381
    Cost Recoup Time: 6 years
    Paid back at 15% of annual salary

    Online Degrees

    MBA in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 36
    • Completion time: 2-3 years
    • Format: Online
    Compare school
  27. #23

    University of Massachusetts Lowell

    Lowell , MA
    #3 Best Public Colleges in Massachusetts 2024 #3 Most Affordable Colleges in Massachusetts Ranked for Students in 2024 #2 Best Online Associate Degrees in Massachusetts 2025 #2 Best Online Associate Degree Programs That Can Be Completed in 1 Year
    Other Rankings

    Tuition + fees

    $16K

    Acceptance

    86%

    Graduation

    71%

    Student body

    22K

    Median SAT/ACT

    1259/28

    Career Outlook for Marketing degree at University of Massachusetts Lowell

    Cost of Degree: $16,050
    Expenses: $17,994
    Starting Salary: $69,124
    Salary after 4 years: $87,702
    Cost Recoup Time: 5 years
    Paid back at 15% of annual salary

    Online Degrees

    MS in Business Analytics

    Concentrations

    • Accounting
    • Managerial Decision Making
    • Big Data Analytics
    • Marketing Analytics
    • Finance Analytics
    • Required Credits: 30
    • Completion time: None Reported
    • Format: Online
    Compare school
  28. #24

    Southern New Hampshire University

    Manchester , NH
    #11 Top 20 Best Military Friendly Online Colleges Ranked for 2025 #1 Best Liberal Arts Colleges in New Hampshire 2025 #2 Best Private Colleges in New Hampshire 2025 #2 Most Affordable Colleges in New Hampshire 2024
    Other Rankings

    Tuition + fees

    $15K

    Acceptance

    96%

    Graduation

    41%

    Student body

    224K

    Career Outlook for Marketing degree at Southern New Hampshire University

    Cost of Degree: $20,469
    Expenses: $24,000
    Starting Salary: $61,501
    Salary after 4 years: $87,097
    Cost Recoup Time: 6 years
    Paid back at 15% of annual salary

    Online Degrees

    MBA in Business Administration

    Concentrations

    • Accounting
    • Business Intelligence
    • Entrepreneurship
    • Finance
    • Human Resources
    • International Business
    • Leadership
    • Marketing
    • Operations And Supply Chain Management
    • Project Management
    • Public Administration
    • Sport Management
    • Required Credits: 36
    • Completion time: None Reported
    • Format: Online
    MS in Marketing

    Concentrations

    • Digital Marketing
    • Marketing Research Analytics
    • New Media And Communications
    • Social Media Marketing
    • Required Credits: 36
    • Completion time: None Reported
    • Format: Online
    MA in Communication

    Concentrations

    • New Media And Marketing
    • Public Relations
    • Required Credits: 36
    • Completion time: None Reported
    • Format: Online
    Compare school
  29. #25

    Wichita State University

    Wichita , KS
    #2 The Most Influential Universities and Colleges Ranked by State 2024 #3 Best Colleges in Kansas 2024 #3 Best Grad Schools in Kansas 2024 #3 Best Public Colleges in Kansas 2024
    Other Rankings

    Tuition + fees

    $9K

    Acceptance

    95%

    Graduation

    52%

    Student body

    18K

    Median SAT/ACT

    1106/22

    Career Outlook for Marketing degree at Wichita State University

    Cost of Degree: $7,678
    Expenses: $18,490
    Starting Salary: $54,864
    Salary after 4 years: $69,610
    Cost Recoup Time: 5 years
    Paid back at 15% of annual salary

    Online Degrees

    MS in Business Administration

    Concentrations

    • Marketing
    • Required Credits: 36
    • Completion time: None Reported
    • Format: Online
    Compare school

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Marketing/Marketing Management

Degree Level: Master's

  • Location: The U.S. (Private Schools)
  • Avg. Cost of Degree*: $12,380
  • Avg. Expenses*: $19,022
  • Avg. Starting Salary*: $67,798
  • Avg. Salary after 4 Years*: $86,020
  • Avg. Cost Recoup Time**: 5 years
  • Job Growth: 7.24%
  • Number of Jobs: 2,168,500
  • * denotes ‘annually’
  • ** denotes ‘at 15% of annual salary’

Career Salaries

CareerJob GrowthAvg. Salary
Marketing Managers8.15%$157,620
Sales Managers5.87%$135,160
Advertising and Promotions Managers-2.25%$131,870
Fundraising Managers6.02%$119,200
Web and Digital Interface Designers7.93%$98,540

Top Industries

IndustryAvg. Salary
Marketing Managers$157,620
Sales Managers$135,160
Advertising and Promotions Managers$131,870
Data from The Bureau of Labor Statistics, The Department of Education College Scorecard, The Department of Education NCES, and The Council for Community and Economic Research.
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Student Submitted Questions on Best Online Master’s in Marketing and Advertising

Peter asks, “What specific career services are provided to students in an online master’s in marketing and advertising program?”

Dr. James Barham’s answer: This will vary based on the specific institution but universities want to make sure their students are set up for success and able to find a job in a field they are passionate about upon graduate. Career counseling, resume and cover letter assistance, networking opportunities, job search resources, and alumni mentorship programs are all typical resources for students looking for employment. Internships and professional development workshops are also great ways for students to make connections and grow in the skills they will need after graduation.

Aaron asks, “What are the specific marketing and advertising theories and models covered in the curriculum of these programs?”

Dr. Jed Macosko’s answer: Every institution will have different theories and models that they stick to, but several core concepts are taught in most of the universities in the US. Consumer Behavior Models, the 4P’s of Marketing, STP Marketing Model, Brand Equity Models, and Digital Marketing Models are some of the most common areas covered. Check out the courses offered in the program to see what will specifically be covered.

Mckinley asks, “What is the average salary increase or ROI for graduates of an online master’s in marketing after completing their degree?”

Dr. James Barham’s answer: This will depend on a variety of factors such as the specific institution you go to, geographic location of employment, what specific industry you’ll work in, and prior work experience. Generally speaking, many graduates of a master’s in marketing degree can expect a 20% to 50% increase in salary according to the U.S. Bureau of Labor Statistics. If you want to get a more accurate measure, I would suggest looking at the starting and projected salaries of students from the particular program you’re interested in, taking into account how much you make now and what the cost of the program is.

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Online Degree Frequently Asked Questions

If this is your first time taking an online course, the experience may require some adjustment. While you’ll generally learn the same content and take the same exams as your on-campus peers, the medium will likely require you to manage much of this experience independently. You’ll be accountable for your own time management, your ability to harness the technology at your fingertips, and your ability to focus on the lectures, lessons, and assignments at hand. This means you’ll need to create a suitable workspace for yourself, maintain a realistic schedule, and take it upon yourself to build relationships with your instructors and classmates. With online college, your goal is to find a balance between independence and engagement.

No. The only part of online education that’s easier is actually getting there. Taking the commute out of the equation means getting to class should be a lot more manageable. But that’s where it ends. In general, your online courses will incorporate the very same materials, concepts, and testing methods as would a traditional classroom.

And in many cases, you’ll even have the same instructors as your on-campus counterparts. In fact, if you are adjusting to the experience of independent learning or working with remote learning technology for the first time, online college may even be a little more challenging for you. For a few insights on how to manage this new experience, check out our 10 Tips for Adjusting to School Online.

Accreditation is especially important when it comes to online college. This is because the online education landscape is a mix of highly-reputable institutions and less-than-reputable for-profit schools. Accreditation gives you the power to differentiate between the two. Accreditation is a stamp of approval from an independent accrediting agency which indicates that a college or university is meeting standards of quality, credibility, and currency. School-wide accreditation falls into two major categories: regional and national accreditation. Regional accreditors generally hold jurisdiction only over schools in the states comprising their region, whereas national accreditors hold jurisdiction over schools in all states. Regional accreditation is widely regarded as a more rigorous standard of quality and credibility than national accreditation.

Attending a college or university which is not regionally accredited could limit your opportunities. When seeking an online education, we strongly recommend that students opt for regionally accredited schools. Regional accreditation ensures eligibility for federal loans and grants, ensures your college credits can be transferred between schools, and ensures that your degree credits can be accepted if you wish to earn an advanced degree.

As long as your online college degree is regionally accredited, you should have little difficulty transferring most of your credits or credentials to another regionally accredited undergraduate school. Every school carries its own standards and procedures for granting a transfer. In many cases, you will be required to navigate a bureaucracy in which some of your credits will be transferred and others will be jettisoned. However, provided that you have attended an online school with the proper regional accreditation, you should have plenty of options for transfer.

In most cases, as long you graduate from a well-regarded, regionally-accredited online college, prospective employers won’t look sideways at your degree. In fact, unless you attend an exclusively online college or university, there will likely be no specific indicator on your degree, transcript or resume differentiating your school from its brick-and-mortar counterpart. This means that your employer will likely only differentiate between an online and in-person degree if you mention this distinction.

While some employers may express concern about making the adjustment from online education to in-person workplace collaboration, many other employers will view your online degree as evidence of valuable 21st Century professional skills such as independence, self-motivation, time management, and tech savvy.

If you are a student who thrives on the dynamic energy of in-person discussion, who requires the physical surroundings of a classroom to feel engaged, or who considers the social aspects of education to be of equal importance to the actual content of your courses, online education will require some adjustment.

While there is much that can be supplanted or simulated through the online medium, some students may find that there is nothing which can replace the conversation, collaboration, and motivation that occur in an actual classroom setting. As you make the adjustment to online education, one of the biggest challenges you will likely face is overcoming this difference in order to the get the most out of your classes. Fortunately, we’ve got some great Tips for Online Education Beginners.

The advantages of online classes are many. First and foremost, online courses give you the freedom and flexibility to attend class from anywhere that works for you, whether you’re at home, in a coffee shop, or in a quiet conference room at work. In many cases, you’ll also enjoy the convenience of asynchronous learning opportunities-educational experiences that you can complete on your own schedule. This may include pre-taped lectures, ongoing chat-board discussions, and 24/7 access to digital materials. And of course, just as there are some learners who prefer the energy of a live classroom, there are those who learn best when working in their own personal space, free from distractions. If this sounds like you, you might find the solitude of online learning to be a major advantage.

Resources for Prospective Grad Students

Whether you’re just getting started on your college search, you’re looking for survival tips on your way to a bachelor’s degree, or you’re preparing for the transition into grad school, we’ve got guides, how to’s and tons of other valuable resources to keep you moving forward in your educational journey.

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